Social Media Los Angeles
Resume:
July **** to Current
March 2023 to January 2024
Kelly McInerney
SUMMARY
Creative copywriter and digital strategist with over 6 years of experience delivering impactful, analytics-driven content for leading entertainment and tech brands such as Regal, Spotify, Paramount, and TikTok. Skilled in developing social-first campaigns aligned with marketing objectives, brand voice, and audience segmentation strategies.
EXPERIENCE
Star Sister Inc
Social Media Manager
Los Angeles, California
Executed comprehensive social media strategy across TikTok, Instagram, X, and YouTube Shorts, enhancing engagement and follower growth.
Conceptualized original content ideas aligned with brand voice and audience trends. Directed, filmed, and edited video and photo content Managed content calendar to ensure consistent posting and maximize reach. Analyzed performance metrics to refine strategies and improve visibility. Unfold
Copywriter
Los Angeles, CA
Developed platform-specific copy and social concepts for theatrical marketing campaigns, aligning tone with target audiences.
Generated timely content ideas reflecting internet culture and engaging fan communities. Collaborated with strategy and media teams to align creative with performance marketing goals. Crafted a YouTube content concept that attracted over 40,000 new followers during the campaign. Utilized performance data to enhance copy and boost engagement across various platforms. Integrated KPIs into development, using engagement metrics to optimize content across campaign lifecycle. hi5.agency
Copywriter / Social Content Lead
Los Angeles, CA
Led content ideation and copywriting for Prime Gaming, PAC-MAN, Disney's The Muppets Mayhem, and Spotify, achieving over 25 million impressions across platforms. Managed multi-platform content calendars & daily engagement, driving follower growth by 15–20% during active campaigns.
Developed innovative social-first concepts aligned with brand voice and digital strategy, enhancing short-form video views by up to 300% above benchmarks. Executed social listening & trend analysis to create fan-focused content that exceeded industry engagement rates.
Collaborated with designers and editors to produce TikToks, Reels, and Stories, generating over 60% of total campaign engagement.
Los Angeles, CA — Open To Remote - 201-***-**** - **************@*****.*** - WWW: https://shorturl.at/kuYjW February 2022 to February 2023
September 2019 to September 2020
May 2012
AV Squad
Community Manager / Copywriter
Los Angeles, CA
Oversaw content calendars and authored daily posts for Paramount, A24, and Hulu. Developed and pitched innovative concepts for trailers, teasers, and digital activations. Created internal strategy documents, brand voice guides, and audience segmentation briefs to enhance content production and audience targeting.
Wrote engaging copy for static, motion, and video assets across TikTok, Instagram, and X. Provided community insights and trend reports to guide creative campaign strategies. TikTok
Content Control Specialist
Los Angeles, CA
Reviewed and moderated over 1,000 videos daily to ensure compliance with community guidelines. Reduced flagged content recurrence by 35% through effective moderation practices. Collaborated with global moderation teams to standardize review protocols, enhancing policy enforcement accuracy.
Contributed to trend detection processes, boosting early identification of viral content types by 20%. EDUCATION
Marymount Manhattan College
Bachelor of Arts: Communications (Journalism Focus) New York, NY
SKILLS
Copywriting and content funnel planning
Social media management and paid social
adaptation
Trend analysis, reporting, and A/B testing
Audience segmentation and performance tracking
Brand voice and tone development
Meta Business Suite, TikTok Ads Manager
Sprout Social, Hootsuite, Salesforce, Google
Workspace, Canva, Slack, Metricool, Later, etc.
Team collaboration tools (Slack, Lark, Basecamp,
Teams)
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