Customer Insights Data Platform

RAMYA SUBRAMANYA

M:1-408-***-**** Email: ***********@*****.*** LinkedIn

Professional Summary

Dynamic, empathetic and results-driven B2B/B2C Product leader with 15+ years extensive experience in leading cross-functional programs to deliver impactful solutions and resolving customer pain points. Expertise in crafting long-term product visions, executing data-driven strategies, AI driven solutions for Marketing, GTM, Master data & Customer Data platform (CDP) initiatives that align with organizational goals. Adept at aligning stakeholders across Business, Engineering, and UX to deliver scalable solutions and exceptional customer experiences.

Technical Profile

• Big Data/Cloud: Hadoop, Vertica, SQL, Microsoft Azure, AWS, Redshift, Snowflake, Databricks

• Customer Data Platforms (CDP): Action IQ, Quick Pivot, AEP

• Marketing Technology: Oracle Eloqua, Unica, Adobe Campaign, Marketo, Salesforce Marketing Cloud

• CRM & sales tools: Salesforce (SFDC), Microsoft Dynamics CRM, Outreach, Anaplan

• Business Intelligence: Tableau, Power BI, Looker, SAS, OBIEE, SSAS Cubes

• Master Data Management (MDM): Informatica, Custom-Built Solutions Skills & Expertise

• Defined and delivered 0 1 customer-facing products

• End-to-end product vision, strategy, prioritization, OKRs, and roadmap execution.

• Data Platform & CDP, UI, developer experiences, self-service capabilities & automation

• Data Analytics & management, Data integration & modeling, data security & Governance

• API frameworks, AI/ML framework’s, Real-time data streaming

• Enterprise Applications, Complex business process automation and optimization

• Mentoring product managers

Employment Summary

Group Product Manager/Principal – GTM Enterprise Systems @Autodesk – Jan 2024 – Till date.

• Defined and executed product strategy, vision and roadmap for a Snowflake-based Customer Data Platform

(CDP), aligning with COO priorities to deliver measurable business impact. Centralized enterprise data assets—including CRM, CPQ, Action IQ,SAP, Finance, Marketo, Salesforce, identity management, privacy systems, marketing vendors & media (3rd party) data sources into a unified platform, enabling marketing and sales business teams with self-service access to insights for reporting/ targeting, personalization, segmentation and AI/ML use cases.

• Empowered technical teams and users with frameworks such as AI/ML services, data streaming, CI/CD, API strategies, self-service features, automation and intelligent product experiences to leverage on platform.

• Spearheaded Data models, Gen AI capabilities, AI driven solutions and AI Chatbot for the snowflake platform, improving data discovery and accessibility for both users and technical teams.

• 0-1 Product Enablement- Established a Data Governance Program & GDPR data policies for the CDP, improving data quality and achieving 100% compliance with data regulations, and enhancing data literacy by cataloging data products in Atlan with domain glossaries and product documentation. Senior Manager / Senior Product Manager at Adobe 2019 – 2023

• Delivered a 0–1 Microsoft Azure (Cloud) Platform as Data platform as a Service (DPaaS) model with built-in monetization strategies, AI/ML infrastructure, ensuring resource optimization, data redundancy, and increased adoption across Adobe

• Spearheaded design and launch of a centralized Azure-integrated data platform with a scalable governed data lake, standardized data transformation layer / data model to align customer journey across personas empowering marketing & sales teams with unified customer data Salesforce (Sales & Service), engagement data from Marketo (B2B/B2C), SAP HANA, JEM, Renga, Adobe.com, and external vendors for personalization, segmentation, and AI/ML-driven initiatives.

• Delivered a 0–1 self-service marketing influence and attribution platform with 300+ metrics and 400+ data slicers, enabling Adobe’s global marketing and sales teams to derive full-funnel insights and advanced analytics from a unified source. Designed data models, next-gen AI use cases & user experiences for both linear and multi-touch attribution, empowering business users with actionable insights and comprehensive attribution reporting.

• Delivered Customer 360 insights via API integration into Salesforce Service Cloud, consolidating contracts, orders, billing, and provisioning data into a unified model. Deployed on Hadoop, Azure, and Adobe Experience Platform, the solution integrated seamlessly with SFDC and MS Dynamics CRM, equipping Customer Success teams with a holistic customer 360 view and enhancing support effectiveness.

• Delivered 0–1 Microsoft Dynamics CRM Implementation: Successfully deployed Microsoft Dynamics CRM integrating data and business processes from multiple Salesforce (SFDC) instances, including those from Adobe acquisitions.

• Led design, architecture and delivery of a flexible ingestion framework on Microsoft Azure to support Dynamics CRM objects and downstream integrations, aligning with cross-functional stakeholder needs Implemented audit views for transactional objects to support slowly changing dimensions (SCD), ensuring accurate tracking of data changes and supporting long-term analytics.

• Partnered with cross-functional teams to define insights and operationalize key GTM processes—lead management, opportunity lifecycle (lead-to-quote) & quote-to-cash resulting in improved workflow efficiency and scalability.

Senior Manager – Marketing Automation at Intuit 2018 - 2019

• Spearheaded the end-to-end delivery of a centralized, metadata-driven data platform for QuickBooks, enabling global marketing and customer experience use cases. Drove cross-functional collaboration to launch scalable, SQL-based applications that powered campaign automation, personalization, and AI/ML analytics. Built robust data pipelines across enterprise systems (Salesforce, Data vendors, Product usage data, Marketo, Hadoop), delivering self-serve capabilities and measurable ROI. Translated complex data into intuitive user experiences, aligning stakeholders around a shared product vision and accelerating platform adoption across the enterprise.

Product Manager – CRM Data platform & Marketing Technology at HP Enterprise 2015 to 2018

• Enabled HPE’s Customer data platform (CDP) by translating business needs into scalable data models and building robust ETL pipelines using Vertica. Integrated data from Salesforce, Eloqua, AWS, HPE.com, MDM, and third-party sources to empower business teams with actionable insights and accelerate revenue pipeline growth.

• Empowered HPE business teams by implementing Quick Pivot (CDP) and Eloqua solutions, delivering a CRM contact management platform supporting 86 million contacts, streamlining processes, enhancing user interfaces and experiences. Enabled sales and marketing teams to build demand generation campaigns, end to end pipeline funnels, generate insights, and drive measurable ROI.

• Led contact data integration for HPE mergers and acquisitions (Nimble, Aruba, SGI, CTP, Niara, SimpliVity) and managed data transitions for divestitures (Micro Focus, DXC), ensuring unified CRM systems and business continuity.

• Designed and deployed an enterprise-wide Master Data Management (MDM Informatica) solution integrating contact, account, and privacy data across all major systems to unify 180M+ global marketing records. Established golden records and centralized privacy controls to improve data consistency and governance. Defined and validated conceptual data models and data marts, establishing robust metadata frameworks, business rules, and audit trails to ensure end-to-end data integrity, quality, and traceability. Additional relevant Product Management & Analytics Experience:

• Product Manager, Marketing Platform @Visa (2014 to 2015)- Delivered 0-1 self-service campaign platform to support Visa End user clients to launch campaigns using customer data in Visa.

• Senior Product Manager, Segmentation @VMware (2013-2014) - Managing Field Marketing database, data acquisition and remediation model for execution of marketing programs.

• Product Manager, Marketing Platform @IBM (2010- 2013) – Implemented IBM Unica Marketing tech stack and processes for GMU countries in IBM.

• Marketing Analytics Lead @ WNS Global Services (2008-2010) – Led IBM Unica implementation for UK based client & Loyalty customer analytics.

• Marketing Analyst @ Target Corporation (2005 - 2008)- Customer Data Insights & Reporting Education and Professional Development:

• Master’s in business administration @ IFIM Business School - Information Systems & Marketing

• Bachelor of Computer Application @ Bangalore University

• Oracle Eloqua B2B certified Master from Oracle.

• AI for product Managers & Senior Product Manager certification from Pragmatic Institute & Product School.

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