Marketing Database Analyst

PRATIMA ROKKA

Austin, TX 469-***-**** *************@*****.***

DATA ANALYST

Data analyst with over 5 years of experience in IT, specializing in data modeling, scripting, data visualization, and strategic solution implementation. Expertise in leveraging AWS, programming languages, databases, and analytical tools to drive data-driven decision-making. Strong background in statistical analysis with a proven ability to collaborate effectively across cross-functional teams to deliver impactful solutions. SKILLS

Programming Languages: Python R SQL Java HTML CSS Data Analysis: Pandas NumPy SciPy Excel SSIS SSRS SSAS ETL Process Data Visualization: Matplotlib Seaborn Tableau Qlik Sense Statistical Analysis: Hypothesis Testing Regression Analysis Time Series Analysis A/B Testing Database Systems: MySQL Snowflake SQL

Tools: Jupyter Notebook Git Excel Pycharm Visual Studio Braze EXPERIENCE

NETSPEND, Austin, TX June 2021 – November 2024

Marketing Database Analyst

Served as key resource for marketing data and analytics, supporting performance, lifecycle marketing, and product marketing teams. Built and improved frameworks for attribution and CLV to enhance campaign effectiveness. Led customer segmentation to drive retention strategies and created Qlik Sense dashboards for real-time marketing insights.Provided dynamic and customizable data and data insights to enable effective email marketing campaigns. Executed direct marketing list pulls, audience segmentation and campaign reports using SQL.

• Translated business objectives into technical requirements and drove project completion.

• Ensured accurate audience targeting and maintained data integrity.

• Supported A/B testing to drive data-backed decisions across acquisition, retention, and lifecycle campaigns. WELLS FARGO, NC November 2019 – March 2021

Technical Business Analyst, May 2020 – March 2021

• Synthesized API requirements and data flows to bridge business and technical needs.

• Collaborate with product owners and developers to ensure development matches requirement.

• Develop and execute complex SQL queries for various metrics, design test scenarios, create mapping documents, functional specifications, and technical diagrams. Business data Analyst, November 2019 – May 2020

• Design, develop, test, and implement ETL and Business Intelligence solutions.

• Perform data analysis, validation, verification, and cleansing.

• Utilize Tableau for creating reports and interactive dashboards. TEXAS A&M UNIVERSITY January 2018 – May 2018

Data Analyst Intern

• Conducted data exploration and basic statistical analysis to support business decision-making.

• Generated reports based on regression analysis researched. EDUCATION

TEXAS A&M UNIVERSITY

Master of Science (MS), Business Analytics December 2019 Bachelor of Science (BS), Computer Information System May 2018

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