Social Media Graphic Designer

Danielle Gee

Art Director Senior Graphic Designer

daniellegee.com • ****.********@*****.*** • 949-***-**** • Laguna Beach, CA 92651 PROFESSIONAL EXPERIENCE

ROLAND DGA CORP Irvine, CA

Art Director Remote 2021 - Present

● Facilitated successful social media campaigns across multiple platforms, resulting in a 30.7% increase in reach and engagement and contributing to a 25% growth in followers. Designed tailored templates and graphics that effectively showcased product launches, application images, trade shows, and new media, enhancing brand visibility on Instagram, Twitter, Facebook, LinkedIn, and YouTube.

● Collaborate cross-functionally with marketing and product teams, ensuring that social media visuals align with brand strategy, messaging, and goals. This collaboration involves brainstorming creative concepts, conducting regular reviews to maintain brand consistency, and adapting visuals based on performance analytics, audience insights, and evolving market trends.

● Spearheaded the SG3 launch marketing campaign, leading the design and development of key collateral for Roland DGA and its parent company in Japan. As the U.S. team managed all global marketing materials, I took full ownership of the project, creating hero artwork for the printers, social media graphics, print deliverables, and website assets to establish a bold, cohesive, and globally aligned brand presence.

● Spearheaded the EU-1000MF UV printer campaign, creating a multi-channel strategy featuring UV food packaging for the jungle-inspired Selva drink and cannabis packaging for the Zephyr CBD chocolate bar. This involved illustrating and creating packaging, designing over 10+ marketing assets, and providing art direction, resulting in a 35.4% increase in engagement, expanding brand visibility, and showcasing the UV printer's real-world versatility and capabilities. DANIELLE GEE DESIGNS San Diego & Orange County, CA Freelance Graphic Designer Remote 2016 - Present

● Successfully managed and executed design projects from concept to completion, ensuring seamless communication, adherence to deadlines, and client satisfaction—resulting in a 95% approval rate on initial design proposals.

● Led art direction and provided strategic design consulting, collaborating closely with founders, marketing teams, and stakeholders to develop and maintain cohesive brand identities across digital and print platforms.

● Developed compelling brand identities, including logos, packaging, and social media assets, enhancing brand recognition and increasing customer engagement across multiple industries.

● Designed and delivered high-impact web and print materials, such as digital advertisements, email templates, brochures, and sales collateral, strengthening clients’ marketing efforts and expanding audience reach.

● Partnered with small businesses and startups in the beauty, fashion, real estate, and wellness industries to create visually engaging branding, packaging, and marketing strategies tailored to their unique market positioning.

RAW SUGAR LIVING Newport Beach, CA

Contract Graphic Designer and Production Artist Remote 2019 - 2020

● Collaborated closely with the art director to optimize production design workflows, implementing strategic processes to streamline production goals and ensure project coherence. This proactive approach led to a remarkable 30% boost in workflow efficiency, allowing the team to deliver high-quality results more swiftly.

● Consistently met project deadlines while meticulously adhering to the creative vision, specifications, and direction outlined by stakeholders, ensuring that every aspect of the design maintained integrity across both print and package design initiatives.

● Fostered a highly collaborative work environment by effectively partnering with a diverse group of colleagues, facilitating open communication and brainstorming sessions to achieve shared objectives. ILIA BEAUTY Laguna Beach, CA

Contract Graphic Designer and Production Artist 2019

● Ensured meticulous adherence to branding and identity standards while executing innovative conceptual designs for all cosmetic packaging units, elevating the visual identity and market appeal of each product.

● Transformed diverse artwork formats into production-ready assets, utilizing expertise in production design and print design to resolve complex production issues, thereby upholding stringent quality assurance standards and ensuring flawless execution.

● Served as a pivotal liaison with senior leadership, facilitating effective communication and collaboration to streamline processes during a comprehensive rebrand. This strategic involvement significantly enhanced project efficiency, reduced costs, and reinforced brand integrity across all touchpoints. NEWPORT BEACH FILM FESTIVAL Newport Beach, CA

Graphic Design Intern 2019

● Designed a wide range of digital and print marketing materials, including posters, social media graphics, event programs, and promotional banners, to enhance the visibility of the Newport Beach Film Festival and its featured screenings.

● Assisted in developing and refining branded assets that aligned with the festival’s visual identity, ensuring a cohesive and engaging experience for attendees, sponsors, and filmmakers across all marketing channels.

● Collaborated with key stakeholders, including marketing coordinators and event organizers, to produce promotional materials for sponsors, filmmakers, and attendees, increasing festival engagement and brand recognition.

● Supported the marketing and design teams by preparing files for print and digital distribution, ensuring high-quality production for festival signage, tickets, and advertising campaigns, while also assisting with outreach to vendors to coordinate event materials and logistics. EDUCATION

CALIFORNIA STATE UNIVERSITY, FULLERTON Fullerton, CA Bachelor of Fine Arts, Graphic Design & Interactive Arts SKILLS

● Art Direction

● Branding

● Visual Identity

● Typography

● Print and Web Design

● Project Management

● Adobe Creative Suite

● Social Media Marketing

● Package Design

● UI/UX

● Figma

● Campaign Development

● Wordpress

● Wireframing & Prototyping

● Production Design

● Illustration

● HTML/CSS

● Photography

● Photo Retouching

● Cross-Functional

Collaboration

● SEO & Web Analytics

● E-commerce Design

● Email Marketing

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