UI/UX Designer

JULIE A. LAW

Los Angeles, CA 310-***-**** ********@*****.***

Portfolio: http://www.julielawdesign.com LinkedIn: https://www.linkedin.com/in/juliealaw/

PROFESSIONAL SUMMARY

Senior Product Designer with 8+ years of experience in end-to-end UX/UI design across financial services, edtech, SaaS, and enterprise platforms. Experienced in designing intuitive user experiences that drive operational efficiency and user satisfaction. Design digital products that are inclusive and research-driven based on cross-functional collaboration. SKILLS

● Product Design: Wireframing, prototyping, user flows, visual design, information architecture, data visualization, design systems, mobile-first/responsive web design, accessibility/WCAG

● Design Tools/Programming: Figma, Axure, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), Invision, Zeplin, knowledge of HTML, CSS, Javascript, jQuery, Bootstrap.

● User Research: A/B testing, qualitative and quantitative methods utilizing UserZoom, UserTesting, survey tools.

● Design Strategy: Utilize and enhance design systems to ensure brand and design consistency and scalability based on user-centered design, empathy map, journey mapping, service design.

● Collaboration: Experienced communicating and collaborating with cross-functional teams including product and engineering to define user requirements and ensure design consistency.

● Agile Methodologies/Tools: Lean UX, Agile and SCRUM process, Confluence, JIRA, Figjam, Keynote, Miro, and Mural.

EXPERIENCE

Julie Law Design Services 2022 – present

UI/UX Consultant

● Designed new digital product in Figma for edtech client Instructure to extend Canvas LMS platform by creating new feature for tracking student progress through system of badges and course outcomes.

● Collaborated with product and engineering to deliver MVP prototype based on 7 user stories.

Mastech Digital, contract for Houghton-Mifflin Harcourt Learning Technology (HMH) - remote 2022

Senior UX/UI Designer

● Optimized and streamlined user flows for over 20 new features on K-12 SaaS edtech platform.

● Designed user experience of adaptive learning assessment for K-2 students by updating design system and optimizing for accessibility (A11Y) requirements.

● Mentored and coached design teams, fostering collaboration and innovation in the design process.

● Collaborated with UX Research team to prepare interactive prototypes and define user tasks for usability testing and iterative design.

● Led the development of UI design systems and architectures to improve accessibility and enhance brand identity and user experience across multiple categories.

Insight Global, contract for PricewaterhouseCoopers (PwC) - remote 2021 Senior UX/UI Designer

● Designed enterprise applications including employee learning management platform, project management tool.

● Collaborated with product and business stakeholders to define requirements and strategy for UX and product roadmap for 4 new applications.

● Facilitated design thinking workshop with stakeholders to gather feedback on user flows.

● Created user and customer journey flows for new products based on user research and feedback sessions from business stakeholders.

● Created wireframes, interactive prototype, user flows, and design specs for new UI components.

City National Bank, Los Angeles, CA 2017 – 2021

Senior UX/UI Designer

● Improved successful online banking enrollment by 33% after design enhancements.

● Launched UI/UX design initiatives for online banking products (wire transfer, enrollment, dashboard) ensuring alignment with consumer insights and brand vision.

● Led team of 5 UX designers on projects within cross-functional team including product managers, engineers, QA, designers, and UX research in Agile process.

● Designed and delivered over wireframes, user stories, user journeys, and mockups for over 10 digital banking products optimized for web, iOS, Android, and tablet devices.

● Established design guidelines, micro-interactions, design principles and UX design processes to meet accessibility guidelines (WCAG), branding, and usability standards.

● Participated in agile team in daily standups, sprint planning, design reviews/critiques, QA testing.

● Mentored junior designers and led design thinking workshops and efforts to enhance design systems and utilize UX best practices.

● Collaborated with UX Research to turn user, behavioral, and operational data into actionable insights.

Kern Agency, Woodland Hills, CA 2016

User Experience Designer (contract)

● Designed wireframes to improve navigation for desktop and mobile website for financial client.

● Collaborated with creative and art directors to enhance user experience.

● Improved information architecture of website by creating new sitemap using Omnigraffle.

Western Federal Credit Union, Torrance, CA, 2014 – 2016 User Experience/Interface (UI/UX) Designer

● Improved and enhanced functionality for online and mobile banking applications.

● Resolved over 30 tickets to improve user interface of online and mobile application.

EDUCATION

UCLA Extension 2018

Certificate in Advanced Web and Interaction Design California State University, Los Angeles

Master of Arts in Education, option in New Media Design and Production University of California, Los Angeles

Bachelor of Science degree in Cognitive Science; Specialization in Computing

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