Product Development Strategy

Vamsee Krishna Madavarapu

******.**********@*****.***

+1-510-***-****, Folsom, CA

http://in.linkedin.com/in/vamseemadavarapu/ Skype: vamsee.madavarapu Seasoned Leader with 20+ years of experience in Product & Business strategy

Growth Strategy Product Strategy GTM Product Management Sales & Marketing Strategy

Product Development Partnerships & Ecosystems Customer Management Pricing Strategy UNIVERSITY OF CALIFORNIA – MBA [Finance, Strategy]; CLEMSON UNIV. – MS [Computer Engineering] PROFESSIONAL HIGHLIGHTS

Customer & Market Management: Enabled new business in IAM security market by identifying opportunities and devising a strategy for KMBS to enter new markets. Enabled several customers in the APAC, EMEA regions with NetApp cloud deployments using various solutions and partners. Included developer community & partner initiatives and driving ITaaS customer engagements using the open source community. Expert at driving marketing initiatives, events and marketing plans for products in the technology space – cloud deployments for SaaS, online marketing campaigns, B2B platforms. Enabled 100+ fintech partners to adopt the BIOMETRIC platform from Samsung by defining & evangelizing solution strategy & development. 10+ years of security experience at devices, infrastructure and web level. Currently leading the launch of e-kiosk platforms.

Product Strategy: Established Productivity Applications Strategy for Samsung Mobile. Established NetApp’s strategy around developer community. Drove the NetApp cloud deployment strategy for APAC & EMEA including partner integration and solution deployment. Achieved USD 70 M in new revenue for the Intel’s embedded product line by developing and executing embedded segment specific product line. Defined the IOT product & solution strategy for Fleet Management with Samsung components.

Data Analytics : Established data analytics strategy for enterprise and consumer products by defining end-to-end process. Expert on data & content analysis in B2B, B2B2C and B2C contexts using manual and automated AI/ML techniques for extracting actionable intelligence from user feedback across surveys, user portals, product logs, usage statistics and mobile app usage reviews to refine product strategy, identify behavioral trends and improve customer engagement.

Program Management: Led end-to-end delivery of system software & Mobile devices for 20+ platforms spanning Mobile, Desktop, Server, Embedded, Graphics, Storage & Retail markets serving multi-billion dollar business segments.

People/Team Management: Expert on building high performing teams from ground up and reinvigorating existing teams to their full potential. Set-up and managed Platform development teams of 50+ engineers/managers with matrix organizational structures including FTEs, managers, project/product managers, matrix reports. Pioneered outsourcing for product development in the system software space leading to a cost savings of over USD 1 M. WORK EXPERIENCE

Biometric Partner/Product Coordinator @ Google (QuestGlobal), CA, USA Sep 2023 – May 2025

Managed partner communication and readiness for Android biometrics feature rollout.

Drove Biometrics partner ecosystem (suppliers, vendors, OEMs) readiness for Biometrics sensor HW & SW feature rollout. Help Android biometric security team plan the feature roadmap and strategy.

Managed Google partner portal for global Android biometric partners. Drive internal process compliance leading to timely issue resolution, communication and support of biometric suppliers & partners.

Enabled end-to-end partner process for Android Biometric test labs and Google’s programs for qualification & readiness.

Product Management Consultant, Sogeti @ Thomson Reuters, CA, USA May 2022 – Dec 2022

Led IAM Dynamic Authorization (DAZ) Product implementation in a Centralized SaaS model for 300+ TR products with Ping Identity & Auth0 in an AWS & Azure environment.

Led the implementation roadmap for production release in an agile environment and define the self service strategy for the shared services capability.

Built & supported the production environment for IAM shared security services including the CI/CD pipelines using Terraform infrastructure in an AWS environment along with customer support processes (L1-L3)

DAZ Tech stack included Ping Identity, Ping Authorize, Terraform IaC, Azure cloud and Active Directory in a Self service mode for policy based IAM with policy enforcement, secrets management and dynamic authorization as an API service for integration into user workflows across TR products and services.

Defined user stories and ensured sprint goal completion across the tech stack including Ping, Azure and Terraform components and interfacing with third parties to resolve dependencies.

PM interface to various TR product teams to drive adoption of DAZ into product roadmaps as part of digital transformation of TR products & services by gathering requirements and driving PI planning & sprint prioritization. Sr Product Manager KMBS, Foster City, CA, USA Oct 2019 – Apr 2022

Led Product Strategy, Market Segmentation, Pricing & Positioning for KM security platform in IAM/PAM market.

Developed the GTM strategy of SPS Security platform in the Healthcare and Enterprise IT markets.

Led product definition of mobile healthcare EVV solution with EHR integration for healthcare market rollout including all aspects of apps, backend infrastructure and end-to-end product strategy, roadmap & business model.

Led the product strategy by building the roadmap using Biometric authentication methods including fingerprint, facial recognition, voice recognition, NLP, Heart beat patterns, mobile proximity, etc. along with vertical specific third party application integrations to serve the Identity and Access Management market.

Drove all aspects of product development including Product Strategy, Product requirements & design, system architecture and implementation, vendor evaluation/analysis, algorithm development & testing for biometrics including facial recognition, voice signature, fingerprint & smart card integrations.

Led the IAM & PAM feature competitive analysis and roadmap definition including support for Azure, AWS and GCP native feature integration.

Led the policy definition infrastructure for the IAM platform to ensure Identity, Access and authorization enforcement in various environments using encryption, secrets management, key rotation, vault storage & validity verification in Terraform environments.

Led the definition of AI & ML based security optimization and fraud alert detection for secure Access management by enforcing dynamic MFA in the product.

Led business growth for SPS security platform in Healthcare, Enterprise IT, banking & manufacturing verticals

Drove the execution of the integration roadmap for various market leading EHR, LIMS, SCM and customer specific SW for market launch in multiple verticals along with HIPAA, GDPR compliance features.

Established relationships with potential customers and drove POC, Pilots and adoption for IAM customers.

Drove the integration of secure biometric authentication platform with healthcare EHR SW vendors.

Directly managed a team of 2 technical/business marketing managers & vendors for collateral development.

Drove the backlog grooming process for the Scrum teams & PI planning. Program/Product Consultant LTTSL @ Zebra Technologies, New York, USA Sep 2018 – June 2019

Achieved timely 2019 Q1 product launch of ET5X Tablet with OEMs in EU & Asia with revenue of >$150M.

Managed all aspects of Tablet & POS terminal programs – schedule, requirements, resources, ROI & strategy

Led the extended team including in-house resources, JDMs & ODMs to triage all HW & SW issues and their resolution along with Field trials, global carrier certifications (including AT&T, VZ in US) & customer deployments.

Defined & Drove the scope of SW release trains and product releases to the market for multiple skus.

Drove issue resolution in mechanical, electrical and SW domains with internal and external stakeholders to meet the ruggedized specifications and standards

GM - Product Management Samsung, Bangalore, India June 2015 – July 2017

Drove POCs for strategic opportunities in AR/VR, Mobile Gaming & Smart City deployments.

Owned driving mobile use cases by integrating AI & machine learning classification of user behavior patterns.

Drove analysis and implementation of various AI models for prediction, classification & decision making of user actions and data using ML/DL algorithms to text, speech, and context information for optimizing user experience.

Enabled 150+ ISVs & Customers in implementation of App based secure digital banking & insurance services

Defined & executed the system architecture & development of an SDK for an Aadhaar based BIOMETRIC authentication using Retina & fingerprint scans on a KNOX security platform for fintech industry (digital banking & insurance) leading to the largest B2B device sales in Samsung India history thus enabling real-time KYC services at POS terminals.

Enabled ISVs & Customers in implementation of App based services using Govt authentication Services for BIOMETRIC platform. Led the security strategy for the KNOX platform across product and partner ecosystem.

Achieved on-boarding of 150+ partners on the BIOMETRIC SDK ecosystem and 100K+ device sales in 6 months.

Led the team implementing a machine learning classification engine based on the observed patterns across multiple apps including email, calendar, gallery & Intelligence agent serving 100+ million users.

Drove the implementation of a centralized analytics cluster system for data analysis by multiple product groups.

Defined the 3yr Productivity strategy for Samsung Mobile Productivity Suite of Applications consisting of email, calendar, contacts, presentation app, messaging & conferencing clients. Dubbed the I-Squared (Integrate & Intelligence) strategy this became the backbone of Mobile strategy for S8+ in 2017 leading to acquisitions like ViiV

& new product developments. Led the feature set for Next gen (S7) mobile platform product release. Defined the email application feature set & roadmap for Galaxy S6.

Led the data analytics strategy for mobile consumer behavior pattern analysis including the data gathering, sanitizing, analysis & inferences. Insights were fed into product roadmaps as part of Samsung’s Data Task Force.

Defined the requirements and product architecture for IOT based Fleet Management Solution. Brought the platform POC to initial field testing and customer demos for on-boarding. Managed the Agile development of the solution including the backend AWS cloud integration.

Drove execution and feature roadmap in coordination with other stakeholders for IOT & Productivity in Security & Intelligence domains.

Drove the product & ecosystem strategy for IOT fleet management solution, customer engagement, pilots and customer acquisition.

Founder & CEO Stealth Mode Start-up, Bangalore, India Aug 2013 – May 2015

Built the start-up team with expertise in mobile development.

Built the prototype product to serve educational content using SaaS model. Defined and implemented the user workflows, usage data flows, content generation, content security & consumption lifecycle.

Architected the core algorithm for scalability of content generation across many dimensions like language, subject, network access etc. and built the business plan.

Built the product roadmap for US & India markets. Established the interfaces with Angel Investors and VCs for fundraising. Interacted with various Angel Investors for refining the business plan.

Incorporated advanced technology trends in Voice Recognition & NLP & TTS/STT to provide differentiated product advantage vs competitive products.

Led all aspects of product development including Product Strategy, Product requirements & design, system architecture and implementation, vendor evaluation/analysis, algorithm development & integration, testing & deployment of an edtech & adtech POS terminal for education market. Director - Product Management & Marketing NetApp, Bangalore, India Aug 2010 – July 2013 Product Strategy

Drove Product Management & Strategic initiatives for Software Utilization, Cloud & Service Catalog deployments.

Drove roadmap development for NMSDK APIs, storage service catalogue, ITaaS partner integrations, and strategic customer accounts. Translated broad Storage market strategies into structured technical & marketing plans and provided management oversight.

Drove product management including cross-functional product teams, MRD/PRDs, development participation, POC evaluation and roadmap development for Storage management SW, Data Protection and cloud deployments

Drove pre-sales solution development covering Storage provisioning, Orchestration, Data Protection, Backup & Recovery, Disaster Recovery and ITaaS stack deployments on public, private & hybrid cloud environments across global customer base including partner stacks.

Enabled utilization of Big Data analytics (ML/DL) on customer usage data and ASUP logs to drive product roadmap and identify market opportunities/requirements across market segments to maximize investment return.

Introduced & established the NetApp Developer community concept, strategy, execution & expansion with the C- level management to fill the gaps in NetApp product and partner suite. Introduced the first ever NetApp DevCon Developer Conferences to the market place in 2011 from concept and launched the http://developer.netapp.com portal to drive participation and adoption/expansion of NMSDK usage across the NetApp ecosystem. Launched developer studio for API integrations across cloud environments.

Drove Storage Management SW positioning across different market segments and interface with sales teams and customers to drive business growth as well as internal teams to define roadmap requirements and related support. Customer Management

Drove private, public and Hybrid cloud deployments with customers for multiple business models including ITaaS, SaaS, PaaS, Telco SPs to drive market share gains across Americas, EMEA & APAC markets.

Managed Global Tech marketing team supporting global customer base for storage management & Customer facing documentation (tech docs, videos and other promotional/support material) strategy and delivery.

Managed consulting engagements (pre & post sales) for cloud customers and partners with various IT deployments ranging from Private to Hybrid cloud environments.

Provided guidance as the subject matter and strategy expert in areas including virtualization, disaster recovery, partner integration, charge back/billing policies and scalability. Generated & published data based scalability guides for customer usage in scaling their storage environments.

Directed the development of technical marketing & product requirements for management SW utilization including: o Drove social networking initiatives for communities, YouTube, User groups, etc. resulting in > 300 partner

& customer attendees for DevCon Conferences.

o Drove training initiatives & SW deployment initiatives such as Getting Started & Advanced Training Series, Quick Start Service, etc. Developed technical collateral for best practices guides, design guides, integration guides etc. Time includes lab work, technical writing, and revision work. Partner Management

Drove strategic cloud partnering and integration initiatives – small and big (BMC, VMware, CA, Symantec, Commvault, Fujitsu etc).

Directed the integration efforts with key cloud management & orchestration partners that includes designing integration of use-cases with the partners and provide them architectural and design guidance. Senior Product Manager & Engineering Manager, Intel Corporation, Bangalore, India Aug 2006 – Jan 2010

Owned IDA Server deployment product from concept to delivery & roadmap planning. Translated business and usage model requirements into technical requirements for Blade Server, datacenter, and channel customers

Led teams across marketing, architecture, development and testing and multiple sites in India, US and China with CMMI certified delivery using Agile Methodologies like SCRUM, RUP. Owned the complete SW stack including BIOS, FW, Tools and Applications for the Server & Mobile product line.

Analyzed customer cloud usage models and translated them into product features for manageability SW products.

Established and managed the India Firmware/Software engineering team for System software consisting of 20+ FTEs. Drove the software aspect of the Manageability initiative for Intel’s chipset product line. Product Mgr, Engineering Manager & Architect Intel Corporation, California, USA Mar 1997 – July 2006

Managed & Drove programs for several system SW projects (BIOS, FW, drivers, system applications) in the Embedded products division for i810, i815, i835, i845, i850, i855, i865, ESB6300 – was fully in-charge of planning, coordination, execution and deployment of system software for Intel’s embedded roadmap (Mobile, POS, Server & Graphics).

Built and led program delivery teams of 50+ engineers & budgets of USD 6 M across 3 sites (2 geographies) for System software stack delivery for multiple product cycles.

Led the team to win the Intel Achievement Award – Intel’s highest honor for innovation and teamwork for driving and delivering the Intel Embedded Graphics Drivers for the embedded market segment leading to USD 70 M in new design wins in 2004.

Produced and analyzed various types of data (performance, power) to make strategic roadmap decisions. Worked with Chipsets (440LX, 440BX, i820, i810, i815, i845g, i830), CPUs (Pentium III, Pentium IV) and graphics products i740, i845g, i830 for system architecture and performance optimization leading to benchmark leadership.

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