UX Research, mixed methods research, qualitative research

TIM PRICE, PhD MBA

Austin, TX • 510-***-**** • *********@*****.*** • www.linkedin.com/in/timoprice • www.timoprice.com

PROFESSIONAL SUMMARY

As an experienced UX Researcher with over 15 years of experience, I specialize in mixed-methods research that combines quantitative and qualitative methodologies to deliver actionable insights and drive product innovation. I bring a passion for user-centered design, a deep understanding of human-computer interaction, and a proven ability to lead and manage UX Research teams in dynamic, Agile environments. My academic foundation (PhD in Linguistics and MBA in Product Strategy) strengthens my ability to translate complex user needs into actionable insights that inform product strategy, support business objectives, and drive enhanced customer satisfaction across the product development lifecycle. My work across complex enterprise systems translates user needs and web analytics into strategic recommendations that improve customer satisfaction and influence product strategy. Skilled in mentorship, stakeholder management, and cross-functional collaboration, I advocate for the voice of the user throughout the product development lifecycle, ensuring experiences are intuitive, effective, and aligned with broader business objectives.

SKILLS

●Research: Qualitative Research, Quantitative Research, Generative Research, Evaluative Research, User Interviews, User Personas, User Journeys, Concept Testing, Moderated Interviews, Unmoderated Usability Testing, Surveys, Focus Groups, Click Testing, Cognitive Walkthroughs, Competitive Analysis, Service Blueprints, Ethnographic Field Studies, Heuristic Evaluation, JTBD, Card Sorting, Tree Testing, Recruitment, Qualtrics, Optimal Workshop, Dovetail, SurveyMonkey, UserTesting.com, Google Analytics, Miro, Mural, Zoom, MS Suite.

●Design: Human-Centered Design, Design Thinking, Participatory Design, Co-Creation, Visual Storytelling, Information Architecture, Workshop Facilitation, Mockups, Wireframing, Prototyping, Service Blueprints, User Flow Diagrams, Miro, Mural, Figma, FigJam, Sketch, Balsamiq, InVision, HTML, CSS

●Data Analysis: Product Analytics, Pendo, Visual Data Presentation, FullStory, Adobe Target, A/B Testing, SPSS, Excel

●Operations: Project Management, Research Operations, Roadmaps, Agile, Scrum, Jira, Trello, Confluence, Productboard, Salesforce

●Leadership: Strategic Thinking, Problem-Solving, Empathy, Mentoring, Conflict Resolution, Growth Mindset

●Languages: English (Native); German (Fluent); Romanian (Advanced); Russian (Beginner); Dutch (Beginner)

EXPERIENCE

SonarSource Austin, TX June 2024 - present

Principal User Experience Researcher

●Increased research output to 15 quantitative and qualitative studies per quarter, optimizing data for product development.

●Drove strategic decisions by collaborating with cross-functional teams to align AI product development with user needs and business goals.

●Led mixed-methods UX research, delivering data-driven recommendations to shape product roadmaps and strategies.

●Provided senior leadership with actionable insights via reports and journey maps to inform product vision and enhance user experience.

●Tracked usability metrics to ensure research aligned with business outcomes and optimized research operations and strategy.

●Championed user research best practices, embedding insights into product strategy and feature development.

Venafi Remote June 2021 - February 2024

Head of User Experience Research

●Cut engineering churn by 17% by implementing agile development processes such as Design Thinking workshops, fostering collaboration & productivity among product, design, & engineering teams.

●Successfully condensed a fragmented feature workflow by 25%, resulting in a reduction in error rate by more than 50%.

●Spearheaded the research strategy, setting metrics and KPIs, delineating project scopes, crafting research roadmaps, establishing methodologies, and executing comprehensive end-to-end research initiatives.

●Analyzed both quantitative and qualitative data to uncover user needs, challenges, and expectations, informing product development and user experience design strategies.

WellSky Austin, TX March 2019 - June 2021

Manager, User Experience Research

●Saved WellSky $2M and its customers $4M, by identifying and implementing a key product enhancement.

●Grew the UX research initiative from 0 to 6 impactful studies per month.

●Improved 11 distinct products by incorporating research methodologies into the development lifecycle.

●Mentored research teammates, creating a culture of collaboration & helping them grow their skills & produce high-quality research.

●Launched a new product, performing foundational research into its user base, conducting concept and usability testing, and tracking adoption and usage metrics.

Boncom Salt Lake City, UT October 2017 - March 2019

Senior User Experience Researcher

●Elevated client site metrics by 150% in impressions, click-through rate by 2x, and conversions by 4x through a strategic redesign focused on improved usability.

●Defined product needs and requirements by establishing target personas, orchestrating participant recruitment, managing research schedules, planning and managing project delivery, and conducting foundational research.

●Advocated the human-centered voice of the user, ensuring product designs and marketing campaigns were deeply rooted in user insights and preferences.

Merkle Salt Lake City, UT January 2016 - October 2017

Senior User Experience Researcher

●Slashed a client’s sitemap complexity by 53%, resulting in a 600% increase in click-through rates on pivotal pages.

●Streamlined a client’s menu structure by 21% while expanding product visibility, resulting in a 400% boost in click-through rates.

●Amplified a product’s user base from 20,000 to over 260,000, marking a substantial increase in engagement and market reach.

●Revitalized the user experience for a broad spectrum of eCommerce, banking, B2C, and B2B clients—including notable names across various industries, like AAA, Red Cross, Adobe, Digital Ocean, and Ciena.

Bavarian Academy of Sciences Munich, Germany October 2013 - December 2014

Web Developer

●Conceptualized and coded a cutting-edge collaboration platform, now a pivotal tool for thousands of researchers worldwide, facilitating cross-border innovation and knowledge exchange.

Goethe University Frankfurt Frankfurt, Germany May 2011 - October 2013

Postdoctoral Computational Researcher

●Developed an extensive language corpus, serving as a foundational resource for machine learning research and advancing the field of natural language processing.

UC Berkeley Berkeley, CA August 2003 - April 2011

Ethnographic Researcher

●Managed a team of 10 researchers through the conceptualization, planning, and execution of ethnographic research studies, contributing to advancing knowledge in the field.

●Executed foundational and usability research for a second-language learning application tailored to under-resourced grade-school children, enhancing educational outcomes and user experience.

EDUCATION

UC Berkeley Berkeley, CA 2010

PhD: Linguistics, German

Erasmus University Rotterdam Rotterdam, Netherlands 2016

MBA: Business Administration and Management, Product Strategy

BYU Provo, UT 2003

BA: Linguistics

AWARDS

●Fulbright Fellowship Award, Fulbright International

●James R. Gray Adjunct Instructor Lectureship Award, UC Berkeley

●University Outstanding Instructor of the Year Award, UC Berkeley

PROFESSIONAL DEVELOPMENT

●ScaleUp:AI, Insight Partners 2024

●The Human Insights Summit, UserTesting.com 2024

●Introduction to Artificial Intelligence, LinkedIn Learning 2024

WHAT ELSE MAKES ME TICK

Travel, Foreign Languages, International Foods, Hiking, All Things Chocolate

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