Project Management, Customer Research, Customer Insights

Tim Price, MBA PhD

Product Leader AI & Developer Experience

Austin, TX ***@*********.*** 510-***-**** timoprice.com https://www.linkedin.com/in/timoprice PROFESSIONAL SUMMARY

Product and research leader with 15+ years of experience translating customer insight into product strategy, prioritization, and roadmap decisions across AI, developer tools, and B2B platforms. I specialize in identifying which customer problems are worth solving, shaping product direction, and aligning Product, Engineering, and Design around what to build next. My MBA in Product Strategy and deep research background give me a strong customer perspective on product decisions, from opportunity discovery through delivery. Particularly interested in AI, developer, and B2B products where customer understanding and product strategy are closely connected. EXPERIENCE

Staff Product Researcher / UX Research & Customer Insights Sonar Austin, TX Jun 2024 – Sep 2026

• Built two internal AI tools (a customer-briefing synthesizer and a live conversation copilot) from concept to deployment, scoping requirements, making build tradeoffs, and shipping tools that cut customer-call prep time from half a day to about 2 minutes; both are now used weekly across the research team

• Built the live conversation copilot to surface dynamic follow-up questions during customer interviews, uncovering pain points and insights that traditional scripted interviews would have otherwise missed

• Identified usability failures in SAML authentication and led the case for SCIM as the standard identity method, now the primary authentication path for customers representing ~40% of the enterprise customer base

• Owned discovery and prioritization of a self-service billing opportunity, working with Product to define the customer problem and requirements and with Engineering to scope the workflow, unblocking upgrades for non-enterprise customers representing over 80% of sign-ups

• Shaped product direction across product-led growth, AI tooling, onboarding, billing, and identity, helping Product and Engineering prioritize roadmap investments based on customer, behavioral, and business signals

• Prioritized billing and feature-adoption fixes tied directly to revenue impact, partnering with Engineering to sequence development around customer-validated problems

• Led onboarding research across 20 enterprise accounts, surfacing systemic adoption barriers that reshaped product strategy at the team level

Head of UX Research and Customer Insights Venafi Austin, TX Jun 2021 – Feb 2024

• Shaped team roadmaps through quarterly research reporting and set the research strategy and KPIs used to prioritize investment across the org

• Diagnosed a persona mismatch driving low feature adoption and led a roadmap overhaul, redesigning the workflow around validated Jobs-To-Be-Done rather than the originally assumed user

• Identified workflow patterns driving user errors and partnered with Product and Design to simplify the experience, reducing user errors by 50%

• Reduced engineering rework by 17% through agile practices, design thinking, and design sprints, improving team alignment and speeding delivery on customer-validated requirements

• Uncovered sales gaps where customers signal dissatisfaction but lacked timely outreach, informing account management about opportunities to intervene earlier and address customer concerns UX Research Manager WellSky Austin, TX Mar 2019 – Jun 2021

• Uncovered an authentication experience spanning 11 products that forced repeated logins and support-assisted password resets, creating $6M in annual costs ($4M internal, $2M customer); drove its prioritization and resolution on the product roadmap

• Scaled research efforts from 0 to 6 studies per month across the team, increasing evidence-based design decisions and product confidence among Product, Engineering, and Design

• Mentored and empowered the research team to deliver high-quality insights that informed strategic product roadmap adjustments and market positioning

• Partnered with sales to uncover user signals predictive of churn, enabling earlier intervention and improved customer retention strategies

• Supported the launch of a new product through foundational market and user research, directly guiding Design and Engineering teams toward customer-validated features Senior UX Researcher / Marketing Strategist Boncom Salt Lake City, UT Oct 2017 – Mar 2019

• Crafted research strategy and influenced product direction by establishing target personas and foundational insights that directly guided product managers in defining high-impact site requirements and roadmap priorities

• Established design principles that aligned stakeholder expectations and reduced execution friction

• Increased client site impressions by 50%, click-through rates 2x, and conversions 4x, enabling marketing and growth teams to maximize user engagement through data-driven campaigns

• Partnered with Design and Development teams to translate external developer, customer, and partner insights into intuitive user journeys, ensuring engineering efforts were spent on validated features Senior UX Researcher / Digital Experience Strategist Merkle Salt Lake City, UT Jan 2016 – Oct 2017

• Transformed complex client site structures resulting in a 600% improvement in key conversion metrics, enabling marketing teams to maximize engagement and sales pipelines

• Guided product teams' feature prioritization through user insights; supported the rollout that grew the user base from 20,000 to 260,000

• Advocated deeply for human-centered design, ensuring marketing and sales messages resonated authentically with user needs and preferences

Software Developer Bavarian Academy of Sciences Munich, Germany Oct 2013 – Dec 2014

• Conceptualized and built a collaboration platform now used by thousands of researchers worldwide to support cross-border research and knowledge exchange

Computational Linguistics Researcher Goethe University Frankfurt Frankfurt, Germany May 2011 – Oct 2013

• Built an extensive language corpus that became a foundational resource for machine learning and NLP research Ethnographic Researcher / Project Manager University of California, Berkeley Berkeley, CA Aug 2003 – Apr 2010

• Managed a team of 10 researchers designing and executing ethnographic field studies examining how language differences shape thinking across cultures.

• Ran foundational usability research for a second-language learning app for under-resourced grade-school children, tracking learning outcomes over time to inform and prioritize product improvements. EDUCATION

MBA, Business Administration, Product Strategy Erasmus University Rotterdam Rotterdam, Netherlands 2016 PhD, Linguistics, Germanic Languages University of California, Berkeley Berkeley, CA 2010 Fulbright Fellow Leipzig University Leipzig, Germany 2008 BA, Linguistics Brigham Young University Provo, UT 2003 SKILLS

Product & Strategy: Product Strategy, Product Discovery, Customer Discovery, Opportunity Assessment, Roadmap Prioritization, Product Requirements, Product-Led Growth, Cross-Functional Leadership AI & Developer Experience: AI Products, AI Agents, Developer Experience, Developer Tools, AI-Assisted Workflows, Automation, B2B SaaS

Research & Design: UX Research, Mixed Methods, Usability Testing, Ethnographic Research, Jira, Figma, Miro, Dovetail, Mixpanel, Redshift, Tableau

Methods & Delivery: Human-Centered Design, Design Thinking, Agile/Scrum, Executive Storytelling, Stakeholder Management, Mentoring

Languages: English (Native), German (Fluent), Romanian (Advanced), Russian (Beginner), Dutch (Beginner)

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