Senior Product Manager

ITISHA DEOKAR

MBA MS Electrical Engineering PMP Six Sigma Green Belt

Email: *******@*****.***, Cell: 847-***-****, LinkedIn: Itisha Deokar

Senior Product Leader Hardware & Software Regulated Industries Global Execution

Entrepreneurial and customer-obsessed leader with 19+ years of experience, 10+ patents, driving multimillion dollar revenue wins, scaling global portfolios with $1B+ TAM, and leading innovations at the intersection of hardware, software, and life sciences. Known for commercial rigor, customer obsession, and systems thinking to align global teams, deliver AI-driven transformations, and unlock new growth in regulated industries.

PROFESSIONAL EXPERIENCE

Senior Manager, Product Management

Life Science Solutions, Bioprocess Controllers and Automation (2024-Present)

Own and grow global P&L for bioprocess controllers and automation software portfolio with $1B+ TAM.

Deliver 20% organic growth YoY through targeted product strategy, segmentation, and global execution.

Close >$25M+ contract with early adopters for a new product launching 2025.

Drive high win probability opportunities with core accounts to accelerate and meet revenue goals.

Oversaw $50M+ in annual product revenue, driving pricing optimization and new revenue streams through digital and hardware platforms.

Spearhead digital transformation—AI/ML and digital twin integrations to unlock CDMO/biopharma segment.

Build strategic alliances with automation vendors, integrators, and A&E firms to accelerate adoption.

Define global pricing strategy and localized GTM playbooks across NA, EMEA, and APAC.

Develop sales enablement toolkits—pitch decks, objection handling, solution selling guides.

Partner with ops and finance on quote automation and revenue recognition improvements.

Shaped product roadmap that influenced $100M+ M&A pipeline assessments through portfolio rationalization and voice-of-customer data analysis.

Managed and mentored a cross-functional team of 12+, including product managers, engineers, and commercial analysts across NA, EMEA, and APAC.

Sr. Staff Systems Engineer

Laboratory Products & Liquid Handling Solutions (2020-2023)

Acted as de facto PM for RUO/IVD instrumentation—defined vision, workflows, and VOC strategy.

Delivered AI-powered vision-guided pipettor POC; led agile execution across SW/HW/quality.

Led modular liquid handling architecture using REST APIs and JSON structures.

Launched benchtop decapper after iterative VOC cycles and usability studies.

Developed GTM strategy and evaluated OEM build-vs-buy scenarios.

Leveraged project management skills and training to lead projects and cross-functional resources (15+ team members), balancing engineering deliverables, timelines, and budgets across pipetting robotics and optical systems.

SaaS Founder & Product Lead (2017-2020)

Founded a digital health startup focused on predictive analytics for chronic care management, leveraging AI/ML models to track symptom progression and flare-ups.

Led product vision, data architecture, and integration scoping using HL7 standards and HIPAA-compliant design principles.

Mapped regulatory pathway for FDA Class I software device; collaborated with advisors on risk classification and clinical workflow alignment.

Built prototype and secured pre-seed funding; product development paused due to COVID-related market disruptions.

Founded RYL LLC to develop sustainable packaging solutions for beauty and wellness brands, leading product design, early prototype, and early GTM experimentation.

Principal Electrical Engineer, Pfizer, Lake Forest Illinois (2015-2016)

Spearheaded the product development of next-generation infusion pumps

Responsible for the strategic direction for new and upgraded products, focusing on innovation and competitive positioning, and served as the change control lead.

Defended CAPA investigations with FDA for infusion pump related complaints for hardware and software.

Principal Electrical Engineer, Motorola, Chicago Illinois (2005-2015)

Delivered 10+ global mobile products with full lifecycle ownership.

Led design across baseband, PCB, GPU/CPU, thermal & touchscreen systems.

Granted 10+ patents for innovations in system architecture and mobile UX.

EDUCATION

MBA, Rady School of Management, UC San Diego (2022-2024)

Published an MBA level case study that explores rise and fall of a biotech entity - 6-506-371

Data science coursework to build NN, random forest, AI/ML models to derive customer insights.

MSc. in Electrical Engineering, Illinois Institute of Technology (2003-2005)

Thesis on VLSI Clock Distribution Networks in Silicon Chips, contributing to the field with papers published in multiple academic journals.

PROFESSIONAL AWARDS

Emerging Leaders @ Thermo Fisher 2024 2nd Place in Software Hackathon

10+ Patents Published Author in Scientific Journals

PMP Certified Six Sigma Green Belt

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