Social Media Customer Experience

Kyla Batson

407-***-**** ● ****.******@*****.*** ●linkedin.com/in/kyla-batson

EDUCATION

Bachelor of Arts in Liberal Studies: Grad: July 2024 Florida International University Miami, FL

Bachelor of Science in Fashion Merchandising & Retailing : Johnson & Wales University Miami, FL Sept 2019 – June 2020

• Relevant Coursework: Intro to Marketing, Business of Fashion, Principles of Advertising, Visual Design Global Media, Intro to Mediation, Global Media and Society, Spanish I & II

• Technical Skills: Adobe Photoshop, Microsoft Office (Word, Excel, PowerPoint, Teams, Outlook) Social Media( TikTok, Instagram, Facebook, Twitter) Google ( Suites, Slides, Docs, Sheets, Meet, Drive) PROFESSIONAL EXPERIENCE

Orangetheory Fitness Sept 2024 – Jan 2025

Sales Associate Orlando, FL

• Coordinated onboarding & follow-ups for 50+ clients weekly, processing intake forms and agreements, connecting with Studio Leadership to plan and execute 5+ monthly events while ensuring seamless administrative operations

• Oversaw front desk operations and deliver premier service, increasing client memberships by 30% through an effective referral program and proactive follow-ups

• Handled financial transactions with 98% accuracy, resolving discrepancies and inquires, and maintaining a clean, organized lobby Lovely Bride Miami Jan 2024 – April 2024

Bridal Stylist Miami, FL

● Provided one-on-one styling assistance to brides, delivering an exceptional customer experience by guiding them through the dress selection process and offering head-to-toe styling recommendations.

● Contributed to a collaborative and positive team culture, supporting store goals and assisting colleagues in maintaining a seamless workflow.

● Proactively followed up with brides post-appointment to provide additional support, answer questions, and reinforce brand loyalty. Apple July 2022 – Apr 2023

Product Zone Specialist Miami, FL

• Increased customer satisfaction by providing tailored advice on Apple product features and services to 30+ clients in high-volume environments, resulting in long-term customer loyalty.

• Enhanced business partnerships by generating 12+ weekly business leads, promoting Apple’s sales support options, and strengthening relationships with local businesses, contributing to store growth.

• Improved technical support by managing data transfers and device setups across 5+ devices per day, leading to enhanced customer experience and seamless technological transitions.

Allegria Learning Center Jan 2021 – May 2023

After School Program Teacher Miami, FL

• Updated and maintained accurate records in database, processing electronic payments efficiently and ensuring smooth administrative operations

• Allocated targeted academic support to 3rd-5th grade students, improving overall classroom performance and achieving measurable grade increases

• Led engaging, curriculum-aligned activities for 20+ students, promoting skill development and fostering high-performing environment LEADERSHIP & AFFILIATIONS

The Little Lighthouse Foundation Jan 2024 – April 2024 Social Media Marketing & Events Intern Miami, FL

• Designed 15+ marketing materials monthly, managed event calendars, & facilitated corporate volunteer group recruitment/onboarding to support organizational marketing goals

• Assisted in the development and execution of social media campaigns, utilizing platforms such as Instagram, X, Facebook, Linkedin and TikTok to enhance brand visibility and engagement

• Conducted in-depth market research to identify emerging trends and audience preferences, informing the development of targeted social media campaigns Alpha Kappa Psi Fraternity – Xi Sigma Chapter Jan 2023 – April 2024 Director of Brotherhood Florida International University

● Strategically planned and spearheaded 5+ events & team building exercises monthly for 50+ early career professionals, fostering collaboration, conflict resolution, & strong community engagement

● Led committee of 10+ members, overseeing event logistics/proposals, executive meetings/projects, and ensuring alignment/compliance with organization policies

● Executed 10+ signature events for 100+ guests, successfully negotiating with vendors & managing contracts with $3,500+ budget Alpha Kappa Psi Professional Business Fraternity – Beta Psi Fundraising Chair (Feb 2022 – April 2022), Xi Sigma Assistant Vice President of Brotherhood

(Sep 2022 – Dec 2022), Recruitment Chair ( July 2023 – Dec 2023) Sigma Kappa Sorority – COB Chair ( May 2022 – Aug 2022), Recruitment Educator ( May 2022 – Aug 2022), Google – John E. Martin Leadership Symposium ( November 2022, November 2023 )

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