Social Media Client Relations

Wayne Drake

Senior Copywriter Profile

***********@*********.*** • 323-***-**** • Glendale, CA

LinkedIn • Website

Highly accomplished, passionate Copywriter and Producer with over 15 years of experience crafting compelling narratives and delivering persuasive copywriting materials across television, print, theatrical, social media, digital, and marketing platforms. Adept at developing and implementing brand marketing campaigns focused on driving audience engagement. Track record of leading cross-functional teams, enhancing public relations, fostering client relations, and delivering projects, all while maintaining high standards for creative vision and storytelling. Amicable and goal-driven, equipped with multiple industry awards and background in top movie and TV marketing firms.

Areas of Expertise

● Copywriting, Editing, & Proofreading

● Storytelling & Creative Direction

● Project & Timeline Management

● Team Building & Leadership

● Content Development & Management

● Branding, Marketing, & Social Media

● Audio & Video Production Operations

● Key Client & Stakeholder Relations

● Syntax & Tone

● Audience Engagement

● Speechwriting & Content Planning

● Cross-Functional Collaboration

Professional Experience

Copywriter / Producer Multiple Employers, Los Angeles

2013 — Present

Craft diverse and engaging copy for portfolio of varied clients and major studio projects. Ensure strategic alignment with brand voice and marketing objectives while writing, editing, and proofreading specialized content for theatrical, television, print, social media, and brand marketing campaigns. Deliver custom speechwriting services to studio executives and artists for public relations and strategic communication purposes. Steer project management operations and build client relations while ensuring cross-functional collaboration for service delivery. Conceptualize, research, and collaborate on advertising plans in partnership with marketing teams. Maintain accuracy and relevance in all copywriting materials.

●Delivered impactful, brand-aligned copy for more than 30 premier clients, including Wild Card Media, Aspect, Open Road, and Level Up, Netflix, Disney, and Warner Bros., enhancing brand visibility and driving audience engagement.

●Authored and delivered humor-driven content for renowned figures like Ryan Reynolds and Hugh Jackman at high-profile events, including CineEurope and CinemaCon.

●Recognized for groundbreaking marketing and creative strategies aimed at elevating blockbuster campaigns for films, contributing to 100s of initiatives throughout career.

●Acclaimed with Golden Trailer awards for outstanding work on multiple projects, including Deadpool, Alice Through the Looking Glass, and Jessica Jones.

Senior Writer/Producer – Wild Card Media 2021 — 2022

An eight month contracted (and extended) position with duties that included execution of projects from conception/writing to delivery; overseeing editorial, graphics, music. Projects included The Kardashians 360 campaign series launch; Fox/Hulu’s Prey TV campaign;

Peacock’s Bel Air series launch, among many others.

Senior Creative Director The Cimarron Group, Los Angeles

2005 — 2013

Directed all aspects of theatrical audio and video production. Orchestrated and facilitated creative direction as per client expectations. Led strategic planning and implementation of content development initiatives. Focused on brand messaging and audience engagement. Oversaw budgeting, project management, and timeline and milestone management functions. Ensured timely and cost-effective delivery through cross-functional collaboration, team building, and recruitment.

●Advanced to Senior Vice President, Domestic and Theatrical role, exercising cross-functional team leadership skills over 30-member multi-disciplinary team for creation and implementation of marketing campaigns for Disney, Warner Bros., etc.

●Developed and drove successful series launches for multiple television networks, including Netflix, Hulu, CBS, ABC, and Fox TV.

Additional Experience

Head Writer / Theatrical AV Producer Creative Domain aka Trailer Park, Hollywood, CA

●Spearheaded content development and content management strategy for high-profile entertainment partners, including Disney/Marvel, Sony/Columbia Pictures, and many others.

●Led cross-functional teams of over 20 writers and editors to deliver compelling narratives across all quadrants, leveraging advanced storytelling techniques to drive audience engagement.

Education

Bachelor of Arts in Journalism & Film/Television Studies University of California at Irvine, Irvine, CA

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