Project Management Market Research

DANA L. WAGNER, MBA

BEDFORD, TX ************@*****.*** // 817-***-****

PROFESSIONAL SUMMARY

Strategic-thinking individual experienced in turning insight into actionable story- telling to engage executives in their future decision making. Offer engaging and pleasant personality with expertise improving customer relationships. As a Dynamic Director, I oversaw every facet of research with strong project management and decision-making skills. Bring comprehensive knowledge of market research, deep dive data analysis, communication, planning and technical operations. Skilled at meeting and exceeding expectations of insight and knowledge as well as managing personnel resources to complete work under tight deadlines.

ACCOMPLISHMENTS

During the Covid-19 time-period, was able to evaluate and contribute to the development of a computer program that would perform deep dive analysis involving 5 other departments to answer questions of market viability and sales that didn't exist prior to the epidemic. Was lauded by the Board of Directors at Keurig Dr Pepper after participating in development and analysis of sales to help them re-route supply due to demand and sales. This helped save the company over $300k within a 90-day period.

IRI WORLDWIDE / CIRCANA

Aug 2013 – Jan 2023

oSuccessful leader with a variety of experiences leading cross functional teams as the Lead within Client Fortune 500 companies.

oClients include B2B, B2C, B2E within the CPG industry

oExperienced across several disciplines including Sales, Operations Management, Finance, Consumer Insights, Marketing and SaaS.

oExperienced working with Executive Leadership at Enterprise Accounts. Great aptitude for solving problems & ability to influence Key Stakeholders. Strengths include strategy execution as well focus on revenue growth management

oWorked closely with organizational leadership creating stories for board of directors to guide operational decision making.

oFacilitated cross-functional collaboration for improved decision-making processes within the organization.

oFormed strategic partnerships and connected with potential clients to drive business development.

oProactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.

oLeveraged data analytics insights for informed decision-making in critical areas such as sales forecasting

oDrafted reports to assist client board members with critical data for future business decisions.

oTrained and guided team members to maintain high productivity and performance metrics.

oCultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

CONSTELLATION BRANDS

FEB 2011 – JUN 2013

oMonitored competitor activity to inform decision-making on pricing, promotions, and product offerings.

oLeveraged data-driven insights to make informed decisions on pricing, promotions, and product placement.

oMonitored competitor activity and shared insights with upper management helping adjust pricing/promotions accordingly.

oEvaluated product performance data to inform decision-making on pricing, promotions, and inventory management.

oDrove profit growth by analyzing financial data and making informed decisions on pricing, promotions, and markdowns.

oMonitored and adjusted pricing, discounts and promotions to maximize profitability.

oAnalyzed sales data for trends, making recommendations on promotions or pricing adjustments that would increase profitability margins without sacrificing customer satisfaction levels.

SKILLSETS

oStrategic Planning Team Leadership

oDecision-Making

oBusiness Leadership

oChange Management

oKPI Tracking

oData Analysis

oProficient in SaaS

oData Management

oRevenue Growth

oExecutive Rapport builder

EDUCATION

MBA – UNIVERSITY OF DALLAS - CORPORATE FINANCE

BSBA – ROBERT MORRIS UNIVERSITY – CONSUMER MARKETING

AVAILABLE for discussion of skillsets, experiences and what I can do for your organization

Contact this candidate