Software Engineering Manager

KEITH SMITH

San Francisco, Bay Area, CA – Open to Onsite, Hybrid, or Remote Opportunities

916-***-**** *****@**********.*** LinkedIn.com/in/kesmith3 kssoftware.net SENIOR ENGINEERING MANAGER ENTERPRISE APPLICATIONS PLATFORM MODERNIZATION Transformational engineering leader with over 20 years of experience leading technical teams through growth, turnaround, and operational complexity. Brings Fortune 500 experience from LinkedIn, where credibility, scale, and system trust were essential, and combines it with a startup operator mindset shaped by years of hands-on engineering and business-critical delivery. Recognized for restoring trust in systems, aligning cross-functional teams, and implementing scalable frameworks that improve velocity, clarity, and measurable impact. Builds resilient organizations through deep technical insight, operational rigor, and transparent leadership. Brings enterprise structure to scaling startups and entrepreneurial pace to established firms. Proven success navigating distributed systems, rebuilding fractured processes, and earning executive confidence in turnaround scenarios. A practical, grounded technology executive who adds value by:

• Bringing Fortune 500 operational discipline to growth-stage environments, mentoring managers and driving delivery pipelines that supported 300+ users across distributed sales technology platforms

• Leading cross-functional resolution of high-priority data failures, cutting data inconsistencies by over 80% and enabling accurate forecasting and operational reporting

• Building technical accountability structures that reduced incident response times by 40% and improved issue traceability across 10+ engineering teams

• Designing and deploying scalable engineering frameworks that stabilized operations and restored trust in $500M+ revenue- impacting systems

• Instituting a scalable project ingestion process that improved roadmap clarity, equitably allocated resources across 6+ stakeholder groups, and enabled delivery of high-impact, out-of-band initiatives PROFESSIONAL EXPERIENCE KEY ACHIEVEMENTS

LinkedIn Sunnyvale, CA 2018 – 2025

Global Fortune 500 SaaS company providing professional networking and talent solutions. Senior Engineering Manager, Go-To-Market – Field Sales Systems Mar 2023 – May 2025 Led engineering and cross-functional teams supporting LinkedIn’s $15B sales organization, with direct oversight of 5 workstreams and 45 team members. Operated as the technical escalation point and engineering liaison across Sales Pipeline, Compensation, and Analytics. Delivered strategic data and automation tools that reduced reporting gaps, improved sales insight, and drove scalable operational outcomes.

Key Skills: Enterprise SalesTech, Low-Code Enablement, Data Integrity & Governance, GTM Prioritization, Platform Operations, Agile Delivery, Forecasting & Analytics, Resource Planning, Technical Strategy, SaaS Systems

• Reduced forecasting and reporting discrepancies by 90% in year 1 by leading data integrity efforts across distributed systems.

• Delivered DealHub, an orchestration tool that automated post-close deal changes, raising sales compensation accuracy from

<91% to over 98%.

• Introduced Azure low-code tooling, trained GTM power users, and launched self-service apps that reduced operational costs by $10M annually.

• Managed 5 concurrent GTM workstreams across 30+ engineers, integrating strategic planning, delivery oversight, and stakeholder coordination across Sales Pipeline, Compensation, and Analytics.

• Led executive reporting on audit-risk issues; established prioritization metrics tied to financial impact thresholds ($500K+), gaining VP-level buy-in.

• Built traceable delivery pipelines in JIRA, driving transparency across teams; improved engineering response times by 40%.

• Architected and delivered MyBook, a sales insights engine that boosted rep efficiency by 15% and 96% weekly adoption.

• Created and led the GTM project ingestion process by aligning product, ops, CS, and marketing stakeholders through biannual planning, business impact scoring (via Aha!), and structured prioritization of engineering bandwidth.

• Created a structured intake process for “out-of-band” priorities by reserving 15% of engineering bandwidth for operational excellence work, and capturing smaller, high-impact initiatives excluded from core planning cycles. KEITH SMITH Page 2

Engineering Manager, Sales Enablement Platforms Apr 2018 – Mar 2023 Directed LinkedIn’s sales enablement platform team, supporting $4B to $15B revenue growth through scalable systems, analytics tools, and business-critical infrastructure. Led GTM roadmap development, stakeholder alignment, and cross-functional prioritization to support international field sales and enterprise growth. Built and matured teams aligned to platform development and strategic execution.

Key Skills: Sales Enablement Platforms Data Ecosystems Agile Project Delivery Enterprise Systems Revenue Forecasting Team Scaling Executive Reporting AI Sales Insights Technical Road mapping Distributed Architecture

• Delivered alpha version of LinkedIn’s new international sales system, unlocking 300% revenue growth; secured VP-level funding and aligned global teams.

• Cut reporting inaccuracies by 99% and reduced manual audit workflows from 10 analysts to 2 by resolving $9M+ in sales data inconsistencies.

• Led a cross-functional program of 60+ engineers, analysts, and stakeholders to resolve $15B ecosystem data fragmentation and drive high-trust reporting across sales systems.

• Revamped engineering delivery using agile best practices, improving predictability, stakeholder confidence, and delivery transparency via Jira workflows and structured updates.

• Built stakeholder trust with executive reporting dashboards, tracking the resolution of 12+ critical projects with traceability and velocity metrics.

• Defined data governance models and drove deliver of offline data pipelines for a highly leveraged offline data ecosystem, improving reliability and enabling faster reporting enhancements. Boost Media San Francisco, CA 2015 – 2018

A SaaS-based digital advertising platform connecting businesses with creative content producers, specializing in ad optimization. Head of Engineering Mar 2015 – Apr 2018

Oversaw all engineering and platform development functions during a period of rapid transformation. Led a multidisciplinary org of 50+ across product, engineering, data science, UX, and customer success. Architected Boost’s second-generation platform, transitioned infrastructure to distributed cloud-native tech, and scaled offshore capacity to meet go-to-market timelines. Key Skills: AdTech SaaS Platforms Distributed Systems Offshore Team Leadership Serverless Architecture Scalable Engineering Agile Delivery Strategic Partnerships Cost Optimization Cloud Infrastructure AI-Powered Content Creation

• Partnered with Google to redesign Boost’s platform for scalable, AI-powered delivery, enabling Enabled SMB client migration to new ad formats and improving ad performance through automated copy generation and testing.

• Cut operational costs by 30% by adopting serverless architecture (AWS, Docker, Couchbase, Elasticsearch) and AI copywriting tools.

• Led hiring and onboarding of 20 offshore engineers, boosting engineering output by 50% and accelerating time to delivery.

• Implemented agile frameworks across global teams, aligning delivery cycles to evolving product requirements and market conditions.

• Re-architected the company’s content delivery workflows to reduce creative production timelines and scale with demand.

• Positioned the platform for scalability by introducing Snowflake for data warehousing and improved analytics speed. Principal Software Engineer Mar 2015 – Jan 2016

Served as lead architect during Boost’s platform overhaul, partnering with product and executive teams to reimagine the system’s technical foundation. Designed scalable, distributed architecture and introduced AI-powered content generation to meet increased demand driven by Google ad format changes.

Key Skills: Platform Architecture SaaS Engineering Serverless & Distributed Systems AI Content Automation Data Warehousing Elastic Search AWS Technical Leadership Scalable Infrastructure Cross-Functional Product Collaboration

• Introduced serverless design and auto-scaling features using AWS Lambda, Docker, and Couchbase to improve performance and resilience.

• Piloted AI-powered copy generation at the architectural level, laying the foundation for scale and future automation across creative workflows.

• Spearheaded platform integration with Snowflake and Elasticsearch for faster search and real-time analytics. KEITH SMITH Page 3

• Translated product vision into scalable architecture by partnering with cross-functional stakeholders across product and exec teams.

• Created system design documentation and development standards to support growth and ensure architectural consistency.

TIBCO Software Palo Alto, CA Mar 2014 – Mar 2015 Global enterprise software company specializing in data integration, analytics, and business process management solutions. Lead Solution Architect

Led architecture and delivery for customized enterprise loyalty platforms serving major retail clients. Drove full lifecycle execution from pre-sales through implementation, aligning client goals with scalable modernization solutions for multi-million-dollar accounts. Key Skills: Enterprise Loyalty Platforms .NET Architecture Client-Facing Delivery Technical Modernization CRM Integrations Retail Tech Solutions Cross-Functional Collaboration Platform Upgrades Stakeholder Engagement Revenue Enablement

• Migrated flagship loyalty platform to the latest .NET version, boosting performance by 15% and eliminating end-of-support risk.

• Delivered multiple customized loyalty programs generating $12M in revenue; collaborated with senior stakeholders and cross-functional teams.

• Accelerated onboarding and delivery timelines by documenting reusable frameworks and simplifying architecture complexity.

• Led enhancements that improved reporting accuracy and streamlined CRM integration across enterprise clients.

• Influenced internal engineering teams to adopt consistent tooling and platform modernization best practices.

• Conducted technical workshops with retail clients to translate strategic goals into feature roadmaps.

• Built feedback loops into delivery lifecycle to ensure client success and ongoing platform improvements. JustAnswer San Francisco, CA Mar 2012 – Mar 2014 Online Q&A platform connecting users with verified experts across medical, legal, tech, and professional domains. Development Manager

Led a multidisciplinary team of engineers, product managers, data scientists, and UX specialists focused on growing organic traffic and optimizing the SEO-driven sales funnel. Re-architected the company’s search landing experience and introduced automation that significantly improved conversion efficiency and team velocity. Key Skills: SEO Engineering Growth Platforms Chatbot Integration Full-Stack Development Conversion Optimization Agile Team Building User Experience Design Organic Acquisition Landing Page Strategy A/B Testing

• Boosted SEO conversion rates by 150% by launching chatbot-driven landing page interactions to guide users across funnel.

• Grew engineering team from 6 to 12; hired, onboarded, and established agile practices that aligned delivery with business outcomes.

• Implemented full-stack redesign of landing page infrastructure to support scalable SEO growth and personalization.

• Directed development of intelligent lead capture tools that improved time-on-site and user engagement.

• Reduced customer acquisition cost by optimizing paid-to-organic channel blending and attribution clarity.

• Partnered with data science to A/B test and iterate on content and flow, driving 20% month-over-month traffic growth.

• Rebuilt team culture after prior leadership turnover, resulting in sustained retention and delivery consistency. EARLY CAREER

Staff Engineer, AT&T Interactive San Francisco, CA Aug 2010 – Mar 2012 Staff Engineer/Tech Lead, Intuit Mountain View, CA Jan 2007 – Aug 2010 AWARDS & RECOGNITION

Engineering Excellence Award, LinkedIn 2019, Hackathon Winner JustAnswer 2013 EDUCATION

Bachelor of Science in Computer Science & Engineering, University of California, Davis

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