Content Development Strategy

SHIRELLE PHELPS

Redford, MI, *****

248-***-**** ********@*****.***

http://www.linkedin.com/in/shirelle-phelps-8174b22a3 DIRECTOR

Content Strategy and Development Professional

Performance driven and highly accomplished in the Content Development field, as I have led numerous teams of experienced and highly skilled content developers, who manage and develop content for a wide range of educational products within various subject areas. Collaborated with sales, marketing, and product to drive change and respond to evolving priorities in a fast-paced environment that is forward thinking and flexible. Career Highlights

• Work closely in alignment with others and have developed and successfully executed and integrated actionable content development strategies for a huge portfolio of products geared towards students and library patrons.

• Main focus has been on the K12, Consortia, and public library business, driving revenue by working collaboratively with stakeholders to respond to changing market needs.

• Foster lifelong networks by maintaining positive working relationship with both vendors and a wide range of colleagues, from college interns to corporate executives.

• A dual focus on quality and efficiency is the hallmark of my work style, as it allows me to produce consistent results while continually honing my content strategy/development and executive leadership skills.

• Led key team initiatives (content accessibility; AI; Search Engine Optimization (SEO), among others) Key Skills

Leadership/Team Building/Career Development/Coaching Strategic Planning and Analysis Excellent written/oral communication Content strategy/development and digital publishing Problem-solving/Innovation Technical Acumen Change Management Network building/vendor management Market strategy/competitive analysis Financial Acumen/ Budgeting

Work Experience

Gale, a Part of Cengage Group, Farmington Hills, MI 2000 - 2025 Director, Content Strategy and Development 2014 - 2025 Led, developed, and coached content organization with a focus on motivation, growth, and career development.

• Created integrated content development strategies/plans to support digital products that align with market needs

• Championed vendor management with a focus on quality/cost-savings/efficiencies

• Maintained a collaborative, problem-solving, working relationship with stakeholders across the business and with external stakeholders to achieve common goals, develop efficient processes, and build strong interpersonal networks

• Served as a member of Gale’s Domestic Learning Executive Leadership Team

• Writing, copyediting, proofing to ensure quality assurance, when needed

• Monitored trends to ensure that content solutions were best in class

• Maintained a strong understanding of digital production workflows and implementation

• Led strategic direction and workflow development initiatives for new and existing portfolio of products

• Analyzed product metrics and customer/end-user feedback

• Led creation/management of content development budgets and forecasts

• Promoted Content Development via corporate newsletter, interviews, online corporate discussions, etc. Shirelle Phelps ********@*****.*** Page 2

Additional Roles

Numerous roles/responsibilities at Gale from 2000 - 2014 Sr. Manager, Content Development 2008 - 2014

Managing Editor, Content Development 2002 - 2008

Assistant Editor/Associate Editor, Content Development/Editorial 2000 - 2002 Education

B.A. Communications/Media Arts (major) English (minor) University of Detroit

Overall GPA: 3.8

Certifications/Awards

• Lean Six Sigma Certification, Yellow Belt

• Corporate Mentor (Featured on Employee Experience Website; Corporate Spotlight; Talent Live, and First Fridays); Developed numerous staffers via Mentor/Job Shadow Programs

• Corporate Training Courses (including, but not limited to: Countless Leadership Courses/Programs; Various Technical Trainings; A plethora of soft skills trainings; 6-Month Finance Job shadow w/CFO; Media Training; SEO Training; Al Training, etc.)

• Numerous Product Awards

Interests

• New Hope Missionary Baptist Church, Southfield, MI, Immediate Past President, Women of Hope Ministry

(1300 members); Member of Leadership Team

• Avid Bicyclist (Trek bicycle lover)

• Collector of Coca Cola Memorabilia

• Passion for Reading

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