Social Media Information Officer

CALEXICO, US, ***** • ********@*****.***

KIMBERLY ZEPEDA

Public Information Officer Assistant

PROFESSIONAL SUMMARY

A dedicated and motivated professional, eager to apply a combination of skills and expertise to improve business effectiveness. I excel at working independently or as part of a team, using a strong work ethic to navigate various processes and drive organizational goals. Resourceful and results-oriented, I am committed to promoting growth and optimizing efficiency to meet company needs and enhance service quality.

EMPLOYMENT HISTORY

COMMUNICATIONS SPECIALIST Jul 2024 - Present

SoCal Water Solutions Imperial Valley

PUBLIC INFORMATION OFFICER ASSISTANT Dec 2022 - Jun 2024 Imperial Public Health Department

• Responding to Media Inquiries: Handling queries and coordinating press activities in Spanish and English.

• Material Development: Creating and distributing communication materials in Spanish and English.

• Social Media Management: Overseeing accounts and content strategies.

• Event Coordination: Organizing interviews and press conferences. Serving as an interpreter as needed.

• Media Database Management: Keeping track of contacts and interactions.

• Collaborated with department staff and partners to review design options, functionality, and programming needs.

• Edited and proofread copy for accuracy and formatting.

• Made recommendations for hardware and software upgrades related to multimedia development.

• Designed layout concepts and selected illustrative materials.

• Produced print-based materials (flyers, logos, training materials, newsletters) using professional graphic design software.

• Drafted a web hub for the department's internal use. ADMINISTRATION/COMMUNITY LIAISON/VOLUNTEER PROGRAM COORDINATOR

Sep 2021 - Oct 2022

Aria Hospice

• Needs Assessment: Following up with staff and managers to evaluate volunteer requirements.

• Volunteer Matching: Aligning volunteers with suitable positions based on skills assessments.

• Relationship Building: Cultivating connections with referral sources, management, and community members.

• Multitasking: Utilizing problem-solving and organizational skills to handle multiple tasks.

• Event Assistance: Organizing and aiding events, activities, and programs for outreach.

• Collaborative Projects: Working with volunteers on various projects and special assignments. Designs digital campaigns, boosting community engagement in water conservation efforts. Analyzes metrics to enhance communication reach and effectiveness. Leads initiatives increasing participation in water-saving programs. Oversees projects ensuring impactful environmental health outcomes. Manages social media strategy, developing cohesive branding. Leverage communication metrics to refine message reach and effectiveness, driving data-informed strategies for water-saving program participation.

• Created social media content. Led bilingual media relations, crafting strategic communications and managing social platforms to enhance public health messaging and departmental visibility. Spearheaded development of internal web hub, revolutionizing information sharing and collaboration across departments. Streamlined media database management, significantly improving response times and fostering stronger press relationships.

• Clean-Up Projects: Participating in community enhancement initiatives.

• Leadership Development: Encouraging initiative in organizational projects.

• Network Expansion: Partnering with businesses, schools, and social organizations for volunteer resources.

• Volunteer Recognition: Developing programs to honor exceptional volunteer contributions.

• Inventory Management: Overseeing office supplies and maintaining an inventory control system.

• Financial Tracking: Using Microsoft Excel to monitor budgets and expenditures.

• Operational Efficiency: Managing office procedures and records systems to enhance accuracy.

• Social Media Management: Engaging audiences and disseminating information about projects.

• Content Creation: Producing presentations, newsletters, brochures, and flyers for community outreach. VISUALS MANAGER Sep 2014 - Oct 2019

A’GACI

• Created workflow schedules.

• Trained team members.

• Mentored staff.

• Directed and led employees.

• Managed a team of 20+ employees.

• Supervised daily store operations (opening and closing procedures).

• Guided junior associates on product selection and pricing.

• Demonstrated excellent customer service skills.

• Created attractive merchandise displays.

• Completed accurate paperwork for transactions (invoices, receipts, refunds).

• Adapted quickly to changing workflows.

• Assisted in managing inventory levels and restocking shelves.

• Supported other team members with additional tasks (cleaning, stocking).

• Contributed ideas for efficiency initiatives.

• Utilized the POS system for sales and refunds.

• Managed full cycle recruiting process, including sourcing, screening, and selecting candidates.

• Collaborated with HR to ensure efficient hiring practices.

• Successfully onboarded new team members.

EDUCATION

HIGH SCHOOL DIPLOMA

Calexico Highschool

SCIENCE IN COMMUNICATIONS Jan 2024 - Present

Imperial Valley College

Currently Attending (AS)

COURSES

RESPONDING MISINFORMATION & DISINFORMATION

CHEAC

INCIDENT COMMAND SYSTEM

FEMA

COMMUNICATIONS Apr 2024 - Jun 2024

CAPIO

SKILLS

Process improvement, Strategic planning, Cost-benefit analysis, Equity principles, Report writing, Critical thinking, Communication, Campaign management, Interpersonal skills, Organizational skills, Media relations, Social media management, Event coordination, Graphic design, Data analysis, Policy drafting, Problem-solving, Content creation, Community engagement, Technical documentation, Volunteer coordination, Inventory management. Financial tracking, Leadership, Customer service, Merchandising, Recruitment, Public speaking, Crisis management, Project management, Research skills, Negotiation, Networking, Brand development. ADDITIONAL INFORMATION

EXTRACURRICULAR ACTIVITIES

• Hospice Volunteer, Aria Hospice

• Veterans Donation Program Volunteer, Legion

• Marketing and Communication Contributor

LANGUAGES

Spanish (Native).

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