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Scrum Master E-Commerce

Location:
Dallas, TX
Salary:
135000
Posted:
June 12, 2025

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Resume:

Daniel Benatar-Glahome

BACKGROUND

Scrum Master with proven expertise leading the design, implementation and integration of cost-effective high-performance e-Commerce B-B and B-C Projects, Information Technology based solutions to exceed challenging business needs. Ability to leverage specific methodologies for over 20+ years (SAFe / Agile / Scrum and PMI Waterfall) based on client environments for Product driven e-Commerce development projects. Responsible for 17+ site launches including International collaborative websites and software development projects with teams from around the world; including Canada, Mexico, Europe, and India Combined expertise in strategic planning with technical qualifications to establish operations and responsible for long-range objectives for growth and profitability.

A seasoned Agile Practitioner that is experienced managing and reporting Project Budgets up to $6+M utilizing SAFe 6.0, Agile Scrum and Waterfall best practices and methodologies. Extensive knowledge in all aspects of Interactive Marketing and software life cycle development; including initial feasibility, analysis and conceptual design through testing, implementation and enhancements. Excellent qualifications in cross-functional team leadership, resources management, project planning/design and customer service. Bi-Lingual (Spanish).

Skills Summary

Cloud Computing, Amazon, Verisign, MS .Net, Visual Studio .Net, ECommerce, JAVA, JSP, ASPX, HTML, DHTML, XML, Mobile, MS, API, SAS.

MS Office, MS Project, MS Windows, Visio, Multiple Digital Channels, MAC OS X, CA Portfolio Performance Management, Project Insight, Rally Dev, Jira, Confluence,, SharePoint, In Design, Photoshop, Goggle suite, MS Access, MS SQL, Miro.

EXPERIENCE

Tek Systems – Bank of America - Dallas TX

11/2024 – 01/2025

Sr. Scrum Master Consultant

As a Sr. SAFe Scrum Master, I worked in Data Transaction Services to improve our SAFe practice. This group is responsible for secure payment traffic and secure file sharing internally and externally for the bank.

oMaverik Team Scrum Master

oReporting Monthly and Sprint Metrics

oContinuous Relentless improvement

oProvided training and coaching for our team

oParticipated in our Community of Practice

oFacilitate Backlog Refinements, Story writing, IP and PI Planning.

oTeam SAFe Ceremonies and Artifacts (User Stories, Acceptance Criteria, Daily Scrums, Iteration Planning, Retrospectives, Backlog Refinement, Remove Impediments, Demo, Sprint Review, PI planning)

oProvided guidance and coaching to the team in how to be self-organizing and efficient using Agile tools, techniques, and methodologies.

Facilitated a working agreements workshop to ensure we were all in the same page about our roles and how we work together.

Created several Jira boards to allow the team to better visualize our capacity as a team and individually.

Created a follow-up space for retrospective action items.

oEnsured SAFe theory and practice were understood and adhered to by the team

oCoached the Scrum team in achieving higher levels of agile maturity.

oFacilitated self-organization within the Scrum team.

oSupported the team in removing impediments.

oResolved conflicts and issues that arose.

oCompleted enterprise change requirements and deliverables.

oSupported cross-portfolio scaling initiatives.

oCommunication Improvement including facilitation, situational awareness, conflict resolution, ability to provide candid but caring feedback

oProblem solving to address impediments, gaps, and challenges impacting delivery.

Tek Systems - Fidelity Investments – Dallas, TX 10/2023 to 10/2024

Sr. Scrum Master Consultant

As a Sr. Scrum Master I worked in Asset Management with the Data Services Compliance and Operations focused on two teams to improve our scrum at scale practices.

Innovation Squad (team) – Lexicon, Lens

Small Apps and Forensics Squad (team)

Reporting Monthly and Sprint Metrics

Provided training and coaching for Agile teams

Participated in Community of Practice

Facilitated Backlog Refinements, Story writing.

Team Agile Scrum Ceremonies and Artifacts (User Stories, Acceptance Criteria, Daily Scrums, Iteration Planning, Retrospectives, Backlog Refinement, Remove Impediments, Demo, Sprint Review, Quarterly planning)

Provided guidance and coaching to the team in how to be self-organizing and efficient using Agile tools, techniques, and methodologies.

Ensured Scrum theory and practice is understood and adhered to by the team.

Guided the team to maximize delivery of value and establish a healthy team rhythm.

Facilitated the removal of impediments to the team’s progress.

Monitored and reported on sprint progress and identify ways to continually improve.

Established team-based metrics used to guide improvement opportunities.

Facilitated sprint retrospective and participate in other sprint events as needed.

Helped identify effective techniques of managing the product backlog.

Ensured the Product Owner knows how to prioritize the backlog to maximize value.

Ensured that the product backlog is transparent, accessible, and understandable.

Catalyst and champion for change to increase agile adoption and improve the productivity of the Development Team.

Helped the Development Team and stakeholders understand and enable Scrum to improve product development.

Partner with other Scrum Masters to improve effectiveness of Scrum.

Agility Health Assessment Facilitator

Capital One – Dallas, TX 08/2021 to 04/01/2023

Principal Agile Delivery Lead / Sr. Scrum Master

As an Agile Delivery Lead / Scrum Master / I participate in the Dealer Navigator Experience which allows Auto Dealers to manage the relationship and provide financing options to customers with 5 scrum pods, 3 at a given time. Acting as a servant leader and enabling continuous improvement.

Worked on:

Cyber Risk/Vulnerabilities resolution

CTDRs Program level objectives

New initiatives for improvement of the Infrastructure DevOps Well Managed initiatives supporting all Dev teams in our experience

Risk Management

Change Management

Jira Management – Created specific Boards to manage vulnerabilities

EZbi Reporting

Reporting Monthly and Sprint Metrics

Provided training and coaching for Agile teams

Participated in Community of Practice and introduced some SAFe Practices

Facilitate Backlog Refinements, (Jira and Confluence)

Team Agile Scrum Ceremonies and Artifacts (User Stories, Acceptance Criteria, Daily Scrums, Iteration Planning, Retrospectives, Backlog Refinement, Remove Impediments, Demo, Sprint Review, PI planning)

Provided guidance and coaching to the team in how to be self-organizing and efficient using Agile tools, techniques, and methodologies.

Ensured Scrum theory and practice is understood and adhered to by the team.

Guided the team to maximize delivery of value and establish a healthy team rhythm.

Facilitated the removal of impediments to the team’s progress.

Monitored and reported on sprint progress and identify ways to continually improve.

Established team-based metrics used to guide improvement opportunities.

Facilitated sprint retrospective and participate in other sprint events as needed.

Helped identify effective techniques of managing the product backlog.

Ensured the Product Owner knows how to prioritize the backlog to maximize value.

Ensured that the product backlog is transparent, accessible, and understandable.

Catalyst and champion for change to increase agile adoption and improve the productivity of the Development Team.

Helped the Development Team and stakeholders understand and enable Scrum to improve product development.

Partner with other Scrum Masters to improve effectiveness of Scrum.

AgreeYa Solutions – Verizon – Dallas, TX 09/2020 to 06/2021

Sr. Scrum Master

As a Scrum Master/Project Manager I am participating in TeSS 2.0 (Transport Electronic Sourcing System) developing a dedicated website to bid, manage and award contracts to VZ suppliers for LIT and Dark Fiber.

Participated in the SAP Hardware Upgrades Project. (HW Infrastructure waterfall)

As a SAFe Scrum Master/Project Manager I am Participating in the 1ERP Scanner Asset Management (Web/Mobile) project as a project manager scrum master which will allow for managing and tracking parts and other resources required to maintain the VZ network.

wSAP Tech Refresh (HW Infrastructure waterfall)

1Planning - SAP CAR & eHANA HW update (HW Infrastructure waterfall)

Backlog Refinements, (Jira and Agile Central)

Team Agile Scrum Ceremonies and Artifacts (User Stories, Acceptance Criteria, Daily Scrums, Iteration Planning, Retrospectives, Backlog Refinement, Remove Impediments)

AgreeYa Solutions – Verizon 12/2018 to 01/2020

Sr. Scrum Master

Performance iEN Capacity and Seeding Team (Fuze Application)

As a SAFe Scrum Master on the Intelligent Network Team and helped our team become a high performing SAFe team, participated in the Intelligent Edge Network Program to redesigned the flows and integrated new technology to streamline the processing of expanding and monitoring the wireless and wireline network capability

Participated in the Program Inspect and adapt ceremonies

SAFe Program Backlog Refinements, PI Planning, Team Boards (Jira and Agile Central)

Team Agile Scrum Ceremonies and Artifacts (User Stories, Acceptance Criteria, Daily Scrums, Iteration

Planning, Retrospectives, Backlog Refinement, Remove Impediments)

Help Lead/Ramp Up a team of 10 (DEV/QE)

CGI Companies – AT&T Digital Experience, AT&T – Dallas, TX 03/2017 to 11/2017

Scrum Master/Lead Project Manager

Performance Engineering Team:

As a Lead Project Manager on the Digital Experience Team. Participated in the 2017 Cricket Brand Center enhancements and maintenance. Cricket Couture Integration. Enhancements: Brand Center Update with Evolved Cricket Visual System; Left navigation update to Guidelines section; Legal Review Process Integration; Additional uploading options in Reviewers queue.

Business Center Team:

As an APM on the Digital Experience Team participated in the Gamma Program leading the Agile ADIoD (AT&T Dedicated Internet on Demand) and Flexware initiatives.

ADIoD WAN Public IP Address

ADIoD Stabilize, Scale, Features Agile- Gamma 2017 Release 3

Flexware Shell Requirements to Support Cascaded Remote uCPE

Flexware Business CRs

SABRE inc. – Sabre Hospitality Sinxys PM – TX 06/2015 to 11/2016

Agile Sr. IT Project Manager

Responsible for leading the successful implementation of the Sabre Hospitality Sinxys Property Management Systems, to improve customer user experience and increase revenue.

Participated as Champion for Agile/Scrum Development Transformation.

Worked closely with business owners and management to plan and managed project, setup backlogs, Iteration Planning and Retrospectives and Releases.

Introduced new process that improved team performance

Collaborated and coordinated extensively with team members on shore and offshore to ensure integration and appropriate levels of communication to improve performance.

Monitored and documented progress status, ensuring adherence to project scope and deliverables.

Cloud Mobile App

http://www.sabrehospitality.com/solutions/property-management-systems

American Airlines – Airport Technology - Kiosks, Bagdrop, Curbside – Irving, TX 07/2012 to 4/2015

Scrum Master/Project Manager VII Consultant

Responsible for leading the successful implementation several Airport Automation Projects for the Merchandizing and Airport Services departments, to improve customer user experience and increase revenue at the Airports Self Service Kiosks. Including the merger of America Airlines and US Airways Products and Services Frequent Flyer Programs and Automated Baggage Rules. Open systems and web services.

Trained various offshore development teams in Agile/Scrum (India and Argentina)

Worked closely with business owners and management to plan and managed project, setup, backlogs, Iteration Planning and Retrospectives.

Introduced new process that improved team performance

Collaborated and coordinated extensively with team members on shore and offshore to ensure integration and appropriate levels of communication to improve performance.

Monitored and documented progress status, ensuring adherence to project scope, and backlog deliverables.

Southwest Airlines – Southwest.com Dallas, TX 12/2011 to 06/2012

Project Manager – Scrum Master Consultant

Responsible for leading the successful implementation of the automated test conversion project to a new platform for southwest.com.

Trained the offshore team in Agile/Scrum (Argentina)

Managed the Project Backlog, Sprint Planning and Retrospectives

Introduced new process that improved team performance

Collaborated and coordinated extensively with team members on shore and offshore to ensure integration and appropriate levels of communication to improve performance.

Monitored and documented progress status, ensuring adherence to project scope, and backlog deliverables.

Michaels Stores Inc. Irving, TX 01/2011 to 08/2011

IS Digital Project Manager Consultant

Responsible for leading the successful implementation and integration of Interactive technology solutions for Michaels companies and partners.

Managed the day-to-day initiatives of multiple, simultaneous projects, including strategic direction, collaborate extensively with team members, vendors and clients to scope and define interactive projects, Business, CRM initiatives, SEO, budget, scope and timelines, using Agile/Scrum work frame.

Monitored and documented progress of all projects, ensuring adherence to project scope, deliverables, change management and costs.

Participating in the successful management and new implementations of the companies interactive properties including the Loyalty Program www.michaelsrewardsmebers.com, Loyalty Customer Care Interface both front and back end https://michaelsstores1.custhelp.com/app/answers/list, Consumer Site www.michales.com.

Accomplished Several Marketing and promotions efforts, Including SEO and Social Media Initiatives.

EFG Companies Inc. Irving, TX 06/2009 to 1/2011

Project Manager – Interactive Marketing Consultant

Responsible for leading the successful implementation of Interactive technology solutions for EFG companies and affiliates.

Managed the day-to-day initiatives of multiple, simultaneous projects, including strategic direction, collaborate extensively with team members, vendors and clients to define interactive projects, CRM initiatives, SEO, budget, scope and timelines.

Monitor and documented progress of all projects, ensuring adherence to project scope, deliverables and costs, using the Agile framework.

Participating in the successful management and new implementations of the companies interactive properties including www.EFGcompanies.com, The Fastlane (Company Intranet) http://bizview.efg.corp/, www.walkawayusa.com, Program Fulfilment site https://hyundai.walkawayusa.com, Consumer Site hyundaiassurance.walkawayusa.com, Santander Bank S-Guard Portal http://sguard.efgcompanies.com/.

Managing the localization of Hyundai Assurance Puerto Rico, https://hyundaipr.walkawayusa.com

Managing Company CRM enhancements with Microsoft Dynamics.

Accomplished Several Marketing and promotions efforts, Including SEO, Social Media and Banner Ad Campaigns.

Yahoo! Inc. 01/2009 to 05/2009

Agile Senior Program Manager Consultant

Responsible for leading the successful implementation of online Mobile-based technology solutions (similar to iPhone App) for Yahoo! Inc. utilizing Agile/Scrum.

Responsible for initiatives of multiple concurrent projects, including strategic direction, collaborating with team members, vendors and clients to define project scope and timelines.

Monitored and documented progress of all projects, ensuring adherence to project scope, deliverables and costs.

Introduced progress tracking and documentation strategies into the organization, resulting in increasing team proclivity and management satisfaction.

Participated in the successful implementation of projects in the Mobile Monetization group.

Trained select team members in the use of Agile/Scrum

Ackerman McQueen – Irving, TX 11/2005 to 03/2008

Project Manager- Interactive Division

Accountable for planning and leading the successful implementation of enterprise Internet-based and e-Commerce technology solutions for clients.

ADDITIONAL EXPERIENCE AVAILABLE UPON REQUEST

EDUCATION

Bachelor Degree in Business Administration

Universidad Nueva Esparta - Caracas, Venezuela

TRAINING AND CERTIFICATIONS

Agile Scrum Master Certification # 180867 - Mountain Goat

Professional Scrum Master PSM I - Scrum.org

Professional Product Owner PPO - Scrum.org

SAFe 6.0 ScaledAgile.com

Registered Scrum@Scale Practitioner - www.scrumatscale.com

Agility Health Facilitator – www.agilityheathradar.com

Agile Team Facilitator – International Consortium for Agile - www.icagile.com

SKILL SUMARY

Cloud Computing, Amazon, Verisign, MS .Net, Visual Studio .Net, ECommerce, JAVA, JSP, ASPX, HTML, DHTML, XML, Mobile, MS, API, SAAS.

MS Office, MS Project, MS Windows, Visio, Multiple Digital Channels, MAC OS X, CA Portfolio Performance Management, Project Insight, Rally Dev, Jira, Confluence,, SharePoint, In Design, Photoshop, Goggle suite, MS Access, MS SQL, Miro.

214-***-****



Contact this candidate