Project Coordinator Digital Marketing

Julia Strand

Los Angeles, CA ***** • *****.********@*****.*** • 206-***-**** • LinkedIn: linkedin.com/in/julia-strand-34767180/ PROFESSIONAL EXPERIENCE

City Beauty – Golden Hippo, Woodland Hills, CA

Media Buyer, City Beauty December 2023 – September 2024 Digital Marketing Assistant, City Beauty July 2023 – December 2023

• Ideated and launched media campaigns, managing multiple campaign budgets, and setting clear objectives; prepared detailed creative briefs that drove timely achievement of campaign goals.

• Executed, optimized, and tracked campaigns daily on Meta while hitting ROAS goals in 3-4 accounts concurrently.

• Conducted daily reports on all accounts and campaign performance and pulled vetted analysis’ to analyze and extrapolate key data insights to inform planning and optimize results, creating actionable recommendations.

• Crafted compelling copy for ad campaigns, including social, email, website, and content marketing campaigns; liaised with creative and design teams to build effective sales funnels and new ad designs.

• Established cooperative relationships with media partners, such as Meta, facilitating clear communication. Key Achievements

• Promoted within first 6 months of employment in recognition of exceptional performance.

• Successfully managed high-performing campaigns across multiple platforms, consistently meeting or exceeding ROAS goals:

o FB: $2M+ revenue in 2024, utilizing 80/20 method of scale to testing ratio. o Sep-Dec 2023: $401k spend and $681k revenue in top account managed.

• Transformed an underperforming account into the highest spending and ROAS account, and in one month, outspent the previous account record by $99.5k.

o March 2024 top account: $344k spend at 190% ROAS vs. Aug 2023 with $244k spend at 172% ROAS.

• Implemented high-converting sales funnel, surpassing revenue targets. o Top-performing funnel: $930k+ revenue, 30% new customer acquisition rate. Evolve Media LLC- Los Angeles, CA October 2022-June 2023 Marketing Coordinator

• Marketing Coordinator services to support, plan, and execute advertising campaigns, and sustain brand partnerships.

• Tracked insights and built benchmark reports to evaluate special projects and determine success for executive team. Fanflex–Tustin, CA June 2021-August 2021

Marketing and Public Relations Intern

• Assisted in building and maintaining strategic partnerships across the live music industry and created promotional materials to support PR strategy and special projects. Horizon Realty Advisors – Seattle, WA June 2019–September 2019 Leasing Manager

• Managed leasing office for 150 unit portfolio of Seattle Apartments, and 257 unit Portfolio of Lynnwood Apartments, managing resident communications, apartment database, and gaining perfect scores on sales evaluation. EDUCATION

Chapman University, Argyros School of Business and Economics – Orange, CA August 2018 - May 2022 Bachelor of Science in Business Administration, emphasis in Marketing, Minor in Sociology Activities and Accolades:

• Hesperian Scholarship (2018-2022), Provost List 2022

• Women’s Basketball Team 2018- 2023

o Team Captain, Female Senior Scholar Athlete of the Year Recipient, All region and All SCIAC awards TECHNICAL SKILLS

• Advertising Platforms: Meta Ads Manager, Google Ads, Newsbreak, Hootsuite, Canva

• Data Analysis and Analytics: Salesforce, Meta Business Suite, Google Analytics, Hootsuite, Excel, Tableau

• Marketing Strategies: Search Engine Optimization, Email Marketing, Content Marketing, Social Media Marketing

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