Data Science Analytics

SUBHASISH NANDA

*** ******** **., ******* *******, PA 19425 • 610-***-**** • **************@*****.*** Experience

Verizon Leading communication & technology service provider. Basking Ridge, NJ Director – Customer Insights (2024 – Current)

Customer Insight & Analytics,

Anomaly Detection, Retention &

Growth Strategy, Data

Management, Data Analytics,

Data Science, Forecasting,

Behavioral Analytics, Business

Intelligence & Reporting

• Leading Customer Insight and Analytics team for overseeing Verizon Business Group Wireless business, with an average subscriber base of 31M and annual revenue of $25B.

• Using analytical models to detect anomalies in customer behaviors and determine the key drivers, like zero use, network frustration, billing issues and competitor pricing

• Building action plans to mitigate high profile churn risks, through programs like Early upgrade, Promise to Stay and No Business Walks

• Preparing and presenting the executive readouts on customer retention and churn to the C Suite leadership in Verizon

Associate Director –

Marketing Science

(2020 – 2024)

Data Science & Modeling,

AI/ML, Data Analytics, Account

Based Marketing, Ideal Customer

Profile, 3rd Party Data

management, Sales Play design,

Marketing ROI, Marketing

Operations.

• Designed and built an AI/ML based sales intelligence platform, named “Artemis”, leveraging 25+ 3rd party data along with the customer data, that yielded more than $25M of incremental revenue per year

• Used predictive modeling to build product specific sales plays for products like Private Network & Security targeted for specific customers

• Built Ideal Customer Profile for products like Mobile Edge Computing and Business Solutions Store (BuSS)

• Built KPI framework for measuring effectiveness for $250M annual Marketing spend

• Built SPIFF framework for mobilizing the inside sales team in order to reduce churn by 50 bps in 2024 for phones in business market segment

• Built up a new Analytics team in the marketing science org from ground up Senior Manager –

Business Transformation

(2017 – 2020)

Business Transformation,

Product & pricing Strategy, Go to

market, Operations strategy, Gap

closure, Revenue initiatives,

Program Management, Design

Thinking, SAFe Agile, Business

Architecture

• Built detailed analysis of existing opportunity base for Verizon wholesale operation along with the product marketing team in order to develop multiple new revenue initiatives with annualized value of $200 M.

• Built process and framework for pricing strategy, cross retail and wholesale to maximize value for enterprise.

• Led the program to build the Network Inventory for commercialization, program called

“The Fiber Store”

Zuora Leading SaaS based Billing and order management solution New York, NY SaaS Product Engineering (2017 – 2017)

Business Transformation &

Business Model for Subscription

Economy, Solutions Architecture

• Developed product model and subscription strategy for the leading Rating and Market Intelligence Service provider.

• Implemented the transformation process for O2C in order to implement the strategy. Amdocs Inc. Leading BSS and OSS products and solution providers for Telecoms Philadelphia, PA Digital Product Lead (2016 – 2017)

Develop IT Strategy & Roadmap,

Digital Transformation Strategy,

OMNI channel Exp, Product

Roadmap Strategy, Leadership,

Business Development and Sales

Support, Solutions Architecture,

Business Architecture

• Developed the blueprint for Amdocs product road-map for CRM. Led cross product engagements to develop alignment for technological evolvement, functional synergies, R&D funding & release management

• Led the digital transformation project for Comcast, modernizing customer and CSR experience through implementation of Omni channel platform to reduce average call handling time by 50%, and increase single call resolution to 85% (from 30%). 2

Sales Engineering (2013 –2016)

IT Strategy & Roadmap, Business

Development, Account

Management, Leadership,

Program Management, RFP

Response and Sales Support,

Solutions & Enterprise

Architecture

• Implemented the Service Layer for Charter, based on Amdocs Isolation Layer, to provide its users and Customer service representatives a seamless experience with the flexibility of working on top of multiple backend applications.

• Led the Project for OTT TV Monetization solutions for Time Warner, enabling it for smart and efficient Digital content rental and purchase platform.

• Built proposal for Comcast IT modernization for their Quadplay solution, levraging Amdocs product suite

Solution Architect (2011–2013)

Lead High level solution design,

Functional Architecture, Product

deployment, System Integration,

Sales Supports, and RFP

Response

• Designed the Collection Management System for Comcast, which after 1 year of implementation reduced its bad debt write-off by 20% in participating markets

• Established a new process for quantitative analysis system of production data of a MSO to identify root cause for project fallout, jeopardies and revenue leakage. Corresponding business process optimizations led to a drop in the project fallout rate by 50% Development Lead (2008 – 2011)

Detailed Specification, Lead

Development, Implementation

and Support Team

• Led a team of developers to redesign data warehouse transformation and aggregation process to reduce running time by one third for a leading Cable service provider.

• Led Amdocs development team in delivering critical projects ranging from $2 to $30 million worth.

Senior SME (2005 – 2008)

Detailed Specification, Lead

Development, Implementation

and Support Team

• Designed and developed the Billing solution for National Account for a leading Advertisement Publisher.

• Led the Data migration for Campaign Management application during a transformation project for a leading Australian Advertisement Publisher. Wipro Technologies Global leader in technology enabled solutions and software implementations

Chennai, India

Project Engineer (2003–2005)

Software development • Developed utilities for team that reduced code review time and increased quality Education:

NEW YORK UNIVERSITY

Leonard N. Stern School of Business

Master of Business Administration, August 2016

Strategy, Finance & Management of Technology & Operations Graduated Top 10% of the Class

New York, NY

BIJU PATNAIK UNIVERSITY OF TECHNOLOGY

Bachelor of Engineering, Computer Science and Engineering, August 2003

Honors, University Gold Medalist

Odisha, India

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