E-Commerce & Unreal Engine

BRETT NELSON

Currently Based in Washington, USA

️ [********@*****.***] [www.BellaFrye,com / www.CutlerWest.com / www.TrulyArt.com / www.CutlerMiles.com / https://www.etsy.com/shop/BellaFrye]

SUMMARY

Creative entrepreneur, designer, and production specialist with 20+ years of hands-on experience in digital commerce, design, and workflow automation. Proven ability to build and scale successful art and e-commerce ventures, combining visual storytelling with technical precision. Passionate about creative production, cinematic e-commerce, and collaborative problem-solving. Former USAF technician and Microsoft team lead with expertise in Unreal Engine, Shopify, print-on-demand, and 3D design.

SKILLS

Creative Tools: Photoshop, KeyShot, Unreal Engine, DaVinci Resolve, Substance Painter, Iclone, Character Creator, GigaPixel

E-Commerce: Shopify, BigCommerce, Etsy, OpenCart, Magento, OsCommerce

3D/Video: Unreal Engine Cinematics, Blueprint Modeling, Color Grading, Animation

Production Automation: make.com, Print-on-Demand, Canvas Stretching

Marketing: Google Ads (ROAS focused), Facebook Ads, CTA fundamentals

Web/Tech: HTML updates, Dedicated Server Management, CMS Migration

Leadership: Team management, workflow optimization, cross-discipline problem-solving

EXPERIENCE

Founder & Creative Director

Cutler West / Bella Frye / Truly Art / Multiple Print-on-Demand Brands 2014 – Present

Built multiple successful online storefronts, generating over $1M in sales (2020) and $450K in 2024

Designed original blueprint and definition art with personalization, selling across Shopify, Etsy, BigCommerce

Developed cinematic e-commerce marketing using Unreal Engine, bridging creativity and digital storytelling

Pioneered custom distressed ornate frames as a niche product with high efficiency and wide appeal

Automated daily operations with make.com while maintaining hand-touched quality in design and printing

Founder

AllVespa / Art House Reproductions — Vietnam 2003 – 2015

Created and ran vintage scooter export business, overseeing site design, photography, and sales on eBay

Sold over 5,000 fine art oil reproductions worldwide

Managed site migrations (OpenCart, Magento, OsCommerce) and server-side updates

Build Coordinator Lead

Microsoft – MSDN 1998 – 2002

Led a 5-person team maintaining MSDN build process and help file compilation for internal and external use

Oversaw bulk edits and versioning of web documentation for developer resources

Web Vendor – HTML & Site Updates

Microsoft (Contract) 1997 – 1998

Managed HTML updates on internal and external Microsoft sites as part of early web development initiatives

Ground Radio Communications Technician

USAF – Yokota AFB, Tokyo, Japan 1988 – 1992

Repaired and maintained transmitter radios supporting air operations

Honed technical troubleshooting and communications systems knowledge

EDUCATION

AAS, Industrial Design

Art Institute of Seattle 1994 – 1996

Focus: Visual Design, Modeling, Concept Development

CREATIVE VISION

Strong belief in the future of Unreal Engine for cinematic storytelling in e-commerce and digital art

Emphasis on unique design propositions, efficient production, and deep customer connection

Looking to collaborate on innovative design projects and transition further into creative production roles

Contact this candidate