BRETT NELSON
Currently Based in Washington, USA
️ [********@*****.***] [www.BellaFrye,com / www.CutlerWest.com / www.TrulyArt.com / www.CutlerMiles.com / https://www.etsy.com/shop/BellaFrye]
SUMMARY
Creative entrepreneur, designer, and production specialist with 20+ years of hands-on experience in digital commerce, design, and workflow automation. Proven ability to build and scale successful art and e-commerce ventures, combining visual storytelling with technical precision. Passionate about creative production, cinematic e-commerce, and collaborative problem-solving. Former USAF technician and Microsoft team lead with expertise in Unreal Engine, Shopify, print-on-demand, and 3D design.
SKILLS
Creative Tools: Photoshop, KeyShot, Unreal Engine, DaVinci Resolve, Substance Painter, Iclone, Character Creator, GigaPixel
E-Commerce: Shopify, BigCommerce, Etsy, OpenCart, Magento, OsCommerce
3D/Video: Unreal Engine Cinematics, Blueprint Modeling, Color Grading, Animation
Production Automation: make.com, Print-on-Demand, Canvas Stretching
Marketing: Google Ads (ROAS focused), Facebook Ads, CTA fundamentals
Web/Tech: HTML updates, Dedicated Server Management, CMS Migration
Leadership: Team management, workflow optimization, cross-discipline problem-solving
EXPERIENCE
Founder & Creative Director
Cutler West / Bella Frye / Truly Art / Multiple Print-on-Demand Brands 2014 – Present
Built multiple successful online storefronts, generating over $1M in sales (2020) and $450K in 2024
Designed original blueprint and definition art with personalization, selling across Shopify, Etsy, BigCommerce
Developed cinematic e-commerce marketing using Unreal Engine, bridging creativity and digital storytelling
Pioneered custom distressed ornate frames as a niche product with high efficiency and wide appeal
Automated daily operations with make.com while maintaining hand-touched quality in design and printing
Founder
AllVespa / Art House Reproductions — Vietnam 2003 – 2015
Created and ran vintage scooter export business, overseeing site design, photography, and sales on eBay
Sold over 5,000 fine art oil reproductions worldwide
Managed site migrations (OpenCart, Magento, OsCommerce) and server-side updates
Build Coordinator Lead
Microsoft – MSDN 1998 – 2002
Led a 5-person team maintaining MSDN build process and help file compilation for internal and external use
Oversaw bulk edits and versioning of web documentation for developer resources
Web Vendor – HTML & Site Updates
Microsoft (Contract) 1997 – 1998
Managed HTML updates on internal and external Microsoft sites as part of early web development initiatives
Ground Radio Communications Technician
USAF – Yokota AFB, Tokyo, Japan 1988 – 1992
Repaired and maintained transmitter radios supporting air operations
Honed technical troubleshooting and communications systems knowledge
EDUCATION
AAS, Industrial Design
Art Institute of Seattle 1994 – 1996
Focus: Visual Design, Modeling, Concept Development
CREATIVE VISION
Strong belief in the future of Unreal Engine for cinematic storytelling in e-commerce and digital art
Emphasis on unique design propositions, efficient production, and deep customer connection
Looking to collaborate on innovative design projects and transition further into creative production roles