Social Media Marketing Intern

Increased Social Flick's brand recognition as a newly founded advertising firm.

*****, *********, ** • **********@*****.*** • 774-***-**** • LinkedIn VISHISTA RODDA

Conducted interviews with students, faculty, and staff to gather compelling content for video segments and articles published on the school's website and Instagram page. Designed and produced engaging posters for display on digital boards, enhancing visual communication for various university initiatives.

Shot and edited dynamic short-form videos using CapCut, specifically for distribution on YouTube Shorts and Instagram Reels, to boost platform engagement and visibility. Assisted awareness campaigns on Instagram, Facebook, and Twitter, increasing engagement by 30%. Spearheaded a fundraising initiative, boosting donations by 15% for stray dog welfare projects. Increased donations by 20% for the underprivileged through targeted social media campaigns. Raised funds for various causes, including support for widows, by strategically leveraging social media platforms. Streamlined talent acquisition by screening resumes, scheduling interviews, and assisting with LinkedIn recruitment. Established standardized interview scheduling protocols, shortening the recruitment cycle and improving the overall candidate experience.

Conducted a marketing study focusing on engaging younger graduate students through contest themes to promote an event, directly applicable to identifying and engaging target audiences. Analyzed target audience behavior and developed creative engagement strategies aligned with the theater's objectives, demonstrating strong research and strategic planning skills. Led content creation for Instagram, Facebook, and Twitter to boost brand visibility and reach. Managed post scheduling and content calendars using Meta Business Suite for consistent engagement. Researched YouTube trends to guide video planning and stay current with audience interests. Scripted and acted in YouTube videos to deliver clear messaging and connect with viewers. Created seasonal social media campaigns aligned with holidays and events to engage followers. Social Media Strategy & Management: SEO,SEM, content calendar planning, campaign management (Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest), trend analysis. Content Creation & Production: Written, video (CapCut), Sprout Social and graphic content creation (Canva, Adobe Photoshop, Illustrator); visual storytelling, brand guideline adherence. Community Engagement & Collaboration: Social channel monitoring, message and comment response, online community engagement, cross-functional team collaboration. Software & Tools: Meta Business Suite, Hootsuite, Adobe Creative Suite (Photoshop, Illustrator and InDesign), CapCut.

SKILLS

PROJECT

RELEVANT EXPERIENCE

Human Resource Intern I SocialFlik, Remote

Marketing Research Project I The Hanover Theater, Worcester, MA Social Media Marketing Intern I Pawzz Welfare Foundation, Delhi, India Social Media Marketing Intern I Parity Cube Pvt. Ltd, Mumbai, India Social Media Marketing Intern I SocialFlik, Delhi, India Social Media Marketing Intern I Aashman Foundation, Delhi, India Master of Science in Marketing

Clark University School of Business (GPA: 3.59)

Communications Graduate Assistant I Clark University, Worcester, MA Bachelor of Arts in Multimedia and Mass Communication Thakur College of Science and Commerce (GPA: 3.62) Jun 2019 - Mar 2022

Mumbai, India

Jan 2024 - May 2025

Worcester, MA

Jun 2023 - Aug 2023

Jun 2021 - Jul 2021

Sep 2021- Sep 2021

Sep 2021- Sep 2021

Nov 2024 - May 2025

Jan 2023 - May 2023

EDUCATION

Aug 2024 - Dec 2024

Conducted competitive research on local cafés in Worcester to identify effective digital marketing strategies. Analyzed customer engagement tactics and recommended tailored approaches to increase brand visibility. Proposed actionable improvements for Belén’s online presence, including social media content ideas, influencer marketing integration, and an upgraded social media feed aligned with target audience interests. Management Consulting Projects I Belén Casa de Pan, Worcester, MA Jan 2025- May 2025

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