Creative Director E-Commerce

Diego Chamorro

Creative Director/Artist/Photographer Feb 2024 – Present

Self-Employed, Oceanside, CA

• Led visual strategy and campaign concepting for PAKA’s product launches and editorial storytelling.

• Designed and photographed the identity and lookbook for Eterno Presente, an emerging Colombian apparel brand, in partnership with Fruta Fresca.

• Created over 5 editorial photography projects and visual essays for clients and exhibitions.

• Participated in two group art exhibitions, expanding visibility in the creative/art space.

• Commissioned to produce custom art pieces for private collectors in North and South America.

Creative Director/Photographer April 2019 - Feb 2024 prAna, (Columbia Sportswear) Carlsbad, CA

• Spearheaded the launch of the “Clothing for Positive Change” brand platform, integrating sustainability, purpose, and style into omnichannel campaigns.

• Directed all creative across e-commerce, retail, brand, and wholesale touchpoints—including seasonal campaigns, packaging, and video content.

• Scaled and mentored a 12-person in-house creative team; fostered cross-functional collaboration with marketing, product, and digital.

• Increased consumer engagement and elevated the brand’s relevance, contributing to double-digit growth

• in DTC revenue.

Creative Director May 2018 - April 2019

Self-Employed, Long Beach, CA

• Partnered with MeUndies and Savage X Fenty by Rihanna to lead brand campaigns, seasonal storytelling, and elevated e-commerce content.

• Advised emerging brands and retail startups on brand identity, campaign art direction, and creative operations.

• Delivered high-impact visual systems tailored for digital-first fashion brands.

VP Creative Director July 2015 - May 2018

TechStyle Fashion Group (Fabletics & JustFab), El Segundo, CA

• Developed the first Brand Book and Style Guide for Fabletics, establishing a scalable visual foundation for global expansion.

• Created and launched Demi Lovato x Fabletics, resulting in record-breaking DTC sales and press coverage.

• Directed all aspects of creative across brand, product, social, and retail content; grew social media audience by over 50%.

• Partnered closely with Kate Hudson and celebrity teams to produce high-performing brand campaigns.

Creative Director July 2012 - July 2015

Hottopic Inc, City of Industry, CA

• Rebranded Torrid into a fashion-forward leader for the plus-size market; built an inclusive visual language and campaign strategy.

• Directed the launch of Blackheart Lingerie, establishing tone and style from concept to execution across channels.

• Managed a multi-disciplinary in-house creative team and external partners to deliver consistent storytelling across all touchpoints.

Creative Director, Clothing For Modern Times, Los Angeles, CA Sep 2008 – May 2012

Director of Creative Services, BCBGMAXAZRIAGROUP, Los Angeles, CA Jul 2006 – Jun 2008

EDUCATION

Bachelor of Arts in Graphic Design, Universidad Pontificia Bolivariana, Medellin, Colombia. Typography Laboratory Course with Baruch Gorkin, School of Visual Arts, New York, NY.

AWARDS & EXHIBITIONS

prAna Impact Company Award 2019

Graphic Design USA, American Inhouse Design Award, 2014, Print Magazine, Certificate of Excellence, Regional Design Annual, 2007, I.D. Magazine, Design Distinction Annual Design Review, 2005 University awards: 1993 Graphic Design, 1995 Poster Design, 1996 Typography, 1997 Editorial Design 2025 Coroncoro Single cover, Estados Alterados, Spotify 2025 Los Cuatro Poderes, Oceanside Museum of Art, Oceanside, California 2024 Positivo, Brooks Theatre Gallery, Oceanside, California 2024 Negativo, Brooks Theatre Gallery, Oceanside, California 2024 Autumn, honorable mention, Asthon Art Gallery, San Diego, California 2024 Yo Amo, Brooks Theatre Gallery, Oceanside, California 2024 Yo siento, Lagunaart.com, Mission Viejo, California 2024 Yo Vivo, Lagunaart.com, Mission Viejo, California

portfolio: diegochamorro.me

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