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Sr. Project Manager Certified Scrum Master Certified Product Owner

Location:
Dallas, TX, 75201
Posted:
June 04, 2025

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Resume:

ALYSON G. HAJDU

**** ******** ***., #*** ******, TX 75219 214-***-**** **************@*****.*** Senior Project Manager Certified Scrum Master Certified Product Owner PROFILE

Highly motivated professional with a successful track record of delivering solutions to solve real business issues in diverse industries. Possesses outstanding problem-solving, analytical, and decision-making skills with the ability to interface with internal and external clients in a professional manner. Characterized as a talented, detail-oriented, hard-working project leader with effective communication skills. Obsessed with flawless project delivery and passionate about Agile philosophy.

STRENGTHS

Solution Delivery Agile/Scrum SDLC Project Management Business Analysis Quality Assurance Process Improvement Customer Relationship Management (CRM) Digital Technology UX Design SQL Integrated Marketing Loyalty Program Management Campaign Management Strategic Planning Azure DevOps Jira & Confluence Adobe Workfront Microsoft Teams Figma ServiceNow EMPLOYMENT HISTORY

TARGETBASE, IRVING, TX Sr. Project Manager 01/2020 – 04/2025

Utilizing an Agile project management platform and a servant-leader style, supported a team of software engineers, HTML developers and campaign analysts focused on continuous evolution of the marketing automation and loyalty programs for our clients including but not limited to Abbott Nutrition, American Honda Motor Co., and UCB.

Partnered with stakeholders, technical and business, to ensure that delivery supported key business processes, customer experiences, loyalty and revenue growth.

Managed schedules, created timelines, and allocated resources for cross-functional teams leveraging Adobe Workfront.

Responsible for operational excellence and facilitating backlog grooming, sprint planning, daily scrum, sprint reviews, and retrospective meetings.

PIER 1 IMPORTS, FORT WORTH, TX Delivery Partner (Product Owner & Scrum Master) 12/2018 – 01/2020

Held dual roles of Scrum Master and Product Owner for the Revenue Systems teams. These teams were responsible for E-Commerce (Pier1.com), Point of Sale, Store Portal, Order Management and Sales Audit.

Observed the dynamics of multiple teams to recognize strengths and weaknesses, fostered a culture of continuous improvement, and ensured adherence to Agile practices.

Defined and prioritized software enhancements along with production systems support. Managed priority of backlog and production releases to ensure we were always providing the best possible value for our stakeholders. Used Jira and Confluence for planning, tracking, reporting and releasing of projects.

Engaged in constant communication with the business, other Product Owners and Agile teams, and the developers on my teams so that everyone had a clear understanding of priorities and requirements. RMG NETWORKS, ADDISON, TX Product Manager (Product Owner & Scrum Master) 07/2017 – 10/2018

Specified and documented detailed market and product requirements by creating detailed Features and User Stories to assist developers in building great products. Products included Korbyt SaaS solution for digital signage, workplace communications (desktop and mobile), and content management for Fortune 500 companies.

Passionately coached and assisted multiple global Agile scrum teams during each Agile sprint to prevent carry-over. Groomed the Product Backlog and managed all releases.

Managed releases along with customer announcements and helped maintain product user documentation. EPSILON, IRVING, TX 01/2014 – 07/2017 Product Owner

Responsible for acting as the client’s visionary while Epsilon’s next-generation Agility Loyalty™ core platform was being continuously developed and enhanced. (Agility Loyalty™ is a customer marketing database, a loyalty processing solution, a customer service tool, and a pre-configured member website and mobile application. It includes real-time scoring and decision engines.)

Created and refined user stories that were clear, feasible and testable in support of the product vision. Simultaneously maintained, prioritized, and groomed the Product Backlog.

Coordinated and oversaw the work of 5 Agile scrum teams consisting of global resources from multiple offices.

Manager, Business Systems Analysis

Led a team of BSAs, consisting of highly talented individuals that implemented a “Next Generation” national coalition loyalty program for Shell Oil. This was a large-scale software development project involving not only Epsilon resources but also Shell IT, Accenture, Excentus and multiple merchants around the globe.

Oversaw development of real-time web services for displaying personalized messages and point balance information, delivering prioritized marketing offers, and redeeming rewards at the gas pump and in-store.

Responsible for the success of the initial roll-out to 12 pilot locations and subsequently hundreds of locations.

RAPP, IRVING, TX Solutions Manager 07/2005 – 10/2013

First to be moved into a new role that included solution design, software configuration, quality assurance and project management. Worked directly with Fortune 500 clients to ensure success.

Served as Project Manager of RAPP’s national data center migration from Irving to Phoenix. Developed a massive project schedule with an aggressive deadline and managed a team of approximately 60 resources over the course of a year. Project was completed on time, within budget, and with minimal client impact. EDUCATION AND CERTIFICATION

Southern Methodist University, Bachelor of Science, Summa Cum Laude Certified ScrumMaster (CSM) Certified Scrum Product Owner (CSPO)



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