Digital Marketing, Product Management, Mechanical Engineering

Lindsey Segars

Cornelia, GA ***** • 706-***-**** • *********@*****.*** • www.linkedin.com/in/lindsey-woodham-me EDUCATION

University of Georgia – Athens, GA

College of Engineering May 2022

Bachelor of Science in Mechanical Engineering Overall GPA: 3.70/4.00 RELEVANT PROJECT EXPERIENCE

K-Connect Event – Grapevine, TX September 2024

● Invited as a Quality Engineer to engage with dealers and customers of Kubota products to identify and understand recurring issues they face.

● Assisted in setting up the marketing booth and facilitated discussions with dealers to promote collaboration.

● Fostered relationships with customers to build trust and enhance brand loyalty.

● Participated in conferences focused on discussing marketing and sales objectives for the upcoming year RELEVANT WORK EXPERIENCE

Kubota Manufacturing of America May 2022 – Present Quality Control Engineer II of New Products – Gainesville, GA

● Assist in the development of new products during the initial stages by conducting tests and measurements on various machines to ensure a successful transition to mass production.

● Oversee multiple side projects concurrently to enhance the safety and overall success of the organization.

● Collaborate with a team of 3-4 engineers to perform tests that accurately measure and yield the desired outcomes for design modifications.

● Leverage marketing principles to effectively position and promote new products, ensuring alignment with market needs.

● Excel in utilizing Microsoft Excel for data analysis and reporting, and employ Power BI to create insightful visualizations and dashboards. Additionally, use other Microsoft Office and Adobe software to document and communicate findings effectively to relevant stakeholders.

Undergraduate Teaching Assistant January 2020 – December 2021 University of Georgia employee – Athens, GA

● Enhanced student engagement and learning outcomes by implementing personalized and small group assistance strategies, while supporting the instructor in test administration, curriculum development, and assignment grading.

● Effectively managed a classroom or online environment for up to 175 students, creating a dynamic atmosphere that promoted academic growth and critical thinking skills, thereby fostering a culture of continuous improvement and innovation.

● Conducted thorough evaluations of assignments, providing constructive feedback and grades aligned with university standards. Adapted to digital tools and evolving educational technologies during COVID-19, ensuring a responsive and effective learning experience that met the needs of diverse learners. CERTIFICATIONS

Google Digital Marketing & E-commerce Professional Certificate – Coursera May 2025

● An online course provided by Google through Coursera, focused on the fundamentals of digital marketing and e-commerce. This course covers strategies for attracting and engaging customers through digital marketing channels such as search and email, measuring marketing performance using analytics, presenting insights, building e-commerce stores, analyzing online performance, and fostering customer loyalty.

Introduction to Digital Marketing Certificate – Great Learning Academy May 2025

● An online course offered by Great Learning Academy designed to impart the essential fundamentals of digital marketing, covering key areas such as content marketing, SEO/SEM, social media marketing, and affiliate and automated marketing strategies.

Kubota Advanced Problem Solving Level 1 (Six Sigma Yellow Belt)March 2024

● A four-week training program developed by Kubota Manufacturing aimed at equipping employees with problem-solving skills and providing comprehensive Six Sigma training for process improvement and quality management. Emerging Engineering Leaders Development (EELD) Certified– Athens, GA August 2021

● A program developed by the University of Georgia to support the Senior Design Capstone project, focused on exploring and cultivating the leadership skills essential for professional success. TECHNICAL PROFICIENCIES

Microsoft Software: Excel, Word, PowerPoint Drafting Software: AutoCAD, SolidWorks, Inventor Computer Software: MatLab, AS400, Power BI Standards: ANSI B71.1, ANSI B71.4, and EN ISO 22868:2011

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