Public Health Digital Marketing
Resume:
María Andrea Osiniecki
Maiden name: María Andrea Santos-Guzmán
*.*********@*****.*** 313-***-****
Education
OAKLAND UNIVERSITY Michigan, USA
Graduate Certificate in Epidemiological Research, 2024 Relevant coursework: Social Determinants of Health, Research Methods in Health Disciplines, Biostatistics.
NATIONAL INSTITUTE OF PUBLIC HEALTH (INSP) Cuernavaca, MX Master of Public Health – Epidemiology, 2020
Research project: "Association of dietary patterns of Mexican children with healthy diet indicator
(HDI) index scores”
Relevant coursework: Epidemiology and Biostatistics, Epidemiology II, Social Epidemiology. UNIVERSITY DEL VALLE DE GUATEMALA Guatemala, GT
Nutritionist, 2014
Relevant coursework: Public health, Epidemiology.
Professional Experience
OAKLAND UNIVERSITY Michigan, USA
Research Assistant October 2023 – Present
§ Conduct field assessments and data collection for property condition surveys.
§ Design and implement survey methodologies for urban planning and public health projects.
§ Perform quantitative and qualitative data analysis, including GIS mapping and visualization.
§ Develop comprehensive research reports for local government and community stakeholders.
§ Manage multiple project timelines, ensuring timely completion of deliverables. Freelance – Consultant for UNICEF
Consultant, Evidence Review on Food Policy and Public Health September 2024- March 2025
§ Conduct systematic state-of-the-art review on sugar-sweetened beverages (SSB) consumption among children and adolescents and its social, political, and economic drivers, as well has current global policies that have been implemented to curb SSB consumption.
§ Extract, synthesize, and critically appraise data from global studies.
§ Translate research findings into technical reports for international stakeholders.
§ Collaborate with global experts to refine research methodologies and findings. NATIONAL INSITUTE OF PUBLIC HEALTH (INSP)/CENTER FOR NUTRITION AND HEALTH RESEARCH (CINyS) – Cuernavaca, MX
Research Assistant Digital Infant Food Marketing and Infant and Young Child Nutrition September 2020-December 2022
§ Developed research protocols and research proposals on the digital marketing of breast milk substituted, foods, and beverages during breastfeeding and complementary feeding. 2
§ Developed semi-structured interview guides and assist in qualitative data collection.
§ Coded and analyzed qualitative interviews on digital marketing strategies targeting infant feeding.
§ Conducted statistical analysis of survey data on infant feeding and parental behaviors.
§ Co-authored technical reports to inform public health policy on infant feeding and infant formula marketing.
§ Wrote and co-authored peer-reviewed publications in scientific journals on public health and infant nutrition.
Research Assistant Environmental Effects of Early Feeding August 2022 – August 2023
§ Led systematic and scoping reviews on the environmental sustainability of infant feeding practices (infant formula vs breastfeeding).
§ Conducted a global review of national dietary guidelines for infants (0-24 months), comparing recommendations against EAT-Lancet targets to assess their applicability for infants and young children.
§ Published research findings as first author in peer-reviewed journals. Skills and Technical Proficiencies
1. Data Analysis and Research: STATA, R
2. Qualitative Data Analysis: MAXQDA
3. GIS/Mapping: ArcGIS
4. Survey Tools: Regrid, FieldMaps
5. Writing and Reporting: Microsoft Office, Mendeley, Zotero 6. Languages: Fluent in English and Spanish.
Publications and presentations
Peer-reviewed articles
1. Unar Munguía, M., Ceballos Rasgado, M., Mota Castillo, P. J., Santos Guzman, A., Aureoles García, V., Moran, V. H., Sachse Aguilera, M., & Markwell, K. (2025). Formative Research for the Development and Implementation of a Smartphone Application to Report Breaches to the International Code of Marketing of Breast Milk Substitutes in Mexico. Maternal & Child Nutrition. https://doi.org/10.1111/mcn.70014 2. Santos-Guzmán A, Rivera JA, Unar-Munguía M, Ramírez-Silva I. Addressing Infant and Young Child Feeding Recommendations From a Planetary Health Perspective. Adv Nutr. 2024 Nov;15(11):100303. doi: 10.1016/j.advnut.2024.100303. Epub 2024 Sep 13. PMID: 39278466; PMCID: PMC11656346
3. Aureoles-García V, Unar-Munguía M, Santos-Guzmán A, Tolentino-Mayo L, Pérez- Escamilla R. Digital Marketing Claims and Their Association With the Perceptions of Parents of Children Under 2 Years Old of Commercial Milk Formulas in Mexico. Matern Child Nutr. 2025 Mar 2:e70001. doi: 10.1111/mcn.70001. Epub ahead of print. PMID: 40023779. 4. Unar-Munguía, M., Santos-Guzmán, A., Mota-Castillo, P. J., Ceballos-Rasgado, M., Tolentino-Mayo, L., Sachse Aguilera, M., Cobo Armijo, F., Barquera, S., & Bonvecchio, A.
(2022). Digital marketing of formula and baby food negatively influences breast feeding and complementary feeding: a cross-sectional study and video recording of parental exposure in Mexico. BMJ Global Health, 7(11), e009904. https://doi.org/10.1136/bmjgh-202*-******. 3
5. Mota-Castillo, P. J., Unar-Munguía, M., Santos-Guzmán, A., Ceballos-Rasgado, M., Tolentino-Mayo, L., Barquera, S., Sachse Aguilera, M., Armijo, F. C., & Bonvecchio, A.
(2023). Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico. Globalization and Health, 19(1), 8. https://doi.org/10.1186/s12992-023-00908-x
Public-Facing Reports & Infographics
1. https://www.lajornadamorelos.mx/opinion/conversaciones-de-salud-publica-107/ 2. https://www.unicef.org/mexico/media/6476/file/Publicidad%20digital%20de%20suced%C 3%A1neos%20de%20la%20leche%20materna,%20alimentos%20y%20bebidas%20para%2 0ni%C3%B1os%20y%20ni%C3%B1as%20menores%20de%20dos%20a%C3%B1os%20e n%20M%C3%A9xico.pdf
3. https://www.unicef.org/mexico/media/6466/file/Infograf%C3%ADa%20madres%20y%20p adres.pdf
4. https://www.unicef.org/mexico/media/6471/file/Infograf%C3%ADa%20tomadores%20de
%20decisi%C3%B3n.pdf
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