Product Management Data Science

COLBY BORGES

Chicago, IL ***** 508-***-**** **********@*****.*** Linkedin Tableau Product Portfolio PRODUCT MANAGEMENT AND DEVELOPMENT

Driving strategic growth by streamlining operations, empowering cross-functional collaboration, and leveraging data-driven insights Collaborative leader, expanding user engagement by resolving inefficiencies, interpreting complex data, and aligning product missions with strategic objectives. Strategize issues, manage full-cycle projects, and partner with stakeholders/teams to facilitate growth. Meticulous professional, driving innovation by building strong relationships, promoting culture of continuous improvement, creating interactive dashboards, and incorporating cutting-edge technologies. Core competencies include: Data Analytics Data Visualization Healthcare & Data Management Cross-functional Leadership Project Management Product Management & Development Data Science & Predictive Modeling Technology Integration Stakeholder Engagement User Experience Design User Research Mentoring Data Storytelling Roadmap Creation KPI & Performance Optimization PROFESSIONAL EXPERIENCE

AMERICAN DENTAL ASSOCIATION, HEALTH POLICY INSTITUTE Chicago, IL Product Management Data & AI Products 01/2024 – 01/2025 Led end-to-end development of two AI solutions addressing critical business challenges—successfully launching an AI Research Assistant while developing an MVP for a Customer Service Assistant. Transformed data analysis insights into actionable product strategies that aligned with ADA's vision to become the global leader in dentistry.

● Launched ADA’s first AI Assistant product from 0 to 1, increasing satisfaction from 60% (30K users) to 90% (60K users) and reducing response times by 75%, by prototyping in Voiceflow, mapping user flows, designing a knowledge base, and co-managing a cross-functional team of 12.

● Developed ROI models and business cases to forecast cost savings and revenue impact from AI integration, contributing to a 30+ headcount reduction by replacing 24/7 support with automated self-service.

● Owned product roadmap and prioritized feature development for AI Assistant and DERE Portal by defining and validating epics, writing user stories, and managing intake, tickets, and backlog across two development phases.

● Drove 825 DAUs, 1,000 WAUs, and 5,000 MAUs post-launch, as measured by internal KPI dashboards, by embedding real-time analytics and surfacing high-value metrics in the DERE portal, informed by 50+ practice owner interviews.

● Redesigned dashboard layout and content structure, increasing satisfaction scores from 5/10 to 8/10 among previously dissatisfied users by running A/B tests based on qualitative insights from user interviews and feedback sessions.

● Achieved 4% ADA membership growth in Q1 2024, as measured by new practice signups, by onboarding non-members through targeted DERE campaigns and value-aligned outreach.

● Secured $200K+ in annual research licensing revenue by leading data aggregation efforts and brokering partnerships with Forsyth Institute and academic networks for population health research. Research Analyst, Data Visualization Developer 12/2022 – 01/2025 Develop and deploy AI-powered tools and data-driven solutions that enhance business operations, revenue strategy, and user engagement. Leveraged statistical tools such as SQL, SAS and Excel to perform research and analysis on the Dental Care Market, Dental Workforce, Medicaid and Medicare, Dental Practice economics (State and National) and Dental Coverage.

● Led GTM strategy for the Dental School Scorecard, generating $300K in consulting revenue and onboarding 20 dental schools by launching targeted newsletter and email campaigns.

● Designed and maintained 50+ interactive dashboards in Tableau, turning complex datasets into business-critical insights across policy, membership, and consulting verticals.

● Developed a new Revenue Ops dashboard that influenced a shift to a new membership model, increasing memberships by 18% YoY.

● Ran A/B tests on high-traffic webpages to validate design hypotheses, resulting in a 60% increase in click-through rates and 10,000+ monthly content downloads.

● Reduced ETL and data prep time by 30% by building Apache Airflow pipelines and redesigning ADA’s Masterfile for more efficient reporting and dashboard integration.

● Collaborated with UX, design, and engineering teams using Figma (wireframes), Miro (flowcharts), and Jira (roadmap planning) to drive iterative feature releases across multiple initiatives.

● Improved web analytics and reporting using Google Analytics and Qualtrics, running UX audits, heatmaps, and usability tests that led to a 14% increase in organic traffic and a 36% lift in time-on-page and content interaction. PROFESSIONAL EXPERIENCE – CONTINUED

CECH LABORATORY Greensboro, NC

Research Scientist 01/2020 – 09/2022

Led research team of 3 undergraduates in detection of bioactive phytochemicals, employing advanced chemometric analytical techniques, and drove exploration of pharmacokinetic and pharmacodynamic drug-herb interactions. Oversaw research design, data analysis, and presentation, fostering collaboration and scientific precision to deliver impactful findings.

● Secured $1M+ in NIH funding by producing grant-critical data through phytochemical analysis and pharmacokinetic profiling.

● Led a team of 3 researchers in the identification of bioactive compounds, applying advanced chemometrics to support new therapeutic discoveries.

● Built a compound data warehouse in MySQL, reducing compound ID times by 60% and automating identification workflows for pharmacological validation.

EDUCATION

UNIVERSITY OF NORTH CAROLINA AT GREENSBORO Greensboro, NC Bachelor of Science (BS) in Pre-Medical Studies, Biology, Human Biology, & Biotechnology 2022 Credentials:

SAS Certified Associate SAS 2024

EPIC Sphinx EPIC 2022

Data Analytics IBM 2022

Tableau Desktop Specialist TABLEAU 2021

TECHNICAL SKILLS

SAS Programming Snowflake SQL Figma Adobe Suite JIRA Trello Google Analytics Qualtrics Tableau Epic Agile Methodologies Meditech EMR & EHS Microsoft Power BI Artificial Intelligence (AI) Github Langchain R Pinecone AWS

S3 Redshift Python UX/UI Azure Excel Google Analytics Survey Monkey Apache Spark VoiceFlow Chroma Qualtrics Power BI

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