Product Designer Ux

Saloni Shah, MS, UX & ID

Product Designer (UI/UX) • Houston, Texas

********.*******@*****.*** • 609-***-**** • linkedin.com/in/salonicontact • Portfolio: salonishah.framer.website/ Professional Experience

UI/UX Designer Infodat International Inc, Houston Aug 2024 - Present

● Developed wireframes, visual mockups, and prototypes to communicate design thinking to stakeholders.

● Managed and developed the companyʼs web presence with WCAG standards, leading to a 12% increase in website traffic.

● Managed UX design for 4 B2B projects, resulting in a 40% reduction in manual tasks for Data De-Identification requests and a 45% improvement in issue resolution by leveraging product strategies. Utilizing design systems to deliver intuitive user experience across multiple platforms ensures high customer satisfaction. Product Designer Academic) Thomas Jefferson University, Philadelphia Aug 2022 - May 2024

● Led design enhancements for native e-commerce desktop and mobile applications utilizing Figma prototypes and SaaS solutions, incorporating UI design principles for IOS to boost usability by 10% and positively impacting client and consumer experiences, integrating competitive analysis and Artificial Intelligence AI models.

● Built a habit-forming app leveraging the hooked model to let remote users meditate and care for their minds with the gamification feature, resulting in a 20% success in forming meditation habits.

● Designed a platform based on UX Research and complete cycle design that connects users with mentors who have experienced similar career changes, facilitating tailored guidance and support for 50 individuals, evidenced by a 40%increase in successful career transitions and professional growth. UX Research Assistant Thomas Jefferson University Jan 2023 - May 2023

● Led mixed methods of UX Research involving over 100 struggling students at Jefferson to uncover the impacts of financial fluctuations, utilizing surveys and interviews, leading to actionable insights for financial support strategies.

● Leveraged thorough scoping methods to identify the root cause of engagement issues, developing a targeted solution that benefited over 3800 students.

UX Designer Jazz Bridge, Philadelphia Aug 2022 - Dec 2022

● Redesigned a B2C NPO website for jazz musicians by conducting a contextual inquiry, findability study, and content audit. Enhanced booking local artist process and reduced the scheduling time by 60%

● Improved Information architecture and reviewed website content to streamline the application process, resulting in a 14% increase in click-through rate and a 6% reduction in bounce rate.

● Conducted a usability test of the prototype following redesigning 6 pages, leading to a 20% increase in traffic to previously overlooked website pages.

Design Intern Nitin Bhardwaj Architects Jun 2021 - Dec 2021

● Boosted client acquisition by 15% by marrying strategic design with business goals, leading to cost-effective, timely project delivery, showcasing my strength in balancing creative and commercial needs.

● Authored in-depth content writing on design philosophy and execution; work published in Design Essentia India and Dezeen magazines, contributing to a 30% rise in brand identity and recognition. Education

Aug 2022 - May 2024

July 2017 - June 2021

MS in User Experience & Interaction Design

Thomas Jefferson University, Philadelphia

Bachelor in Design, Interior Design

Navrachana University, India

Skills

● Technical Skills: Figma, Adobe Creative Cloud, Abode Photoshop, Adobe XD, WCAG 2.1, ADA Compliance, Miro, Figjam, Blender, Unity, Arduino, Framer, Webflow, Google Analytics, DoveTail, AutoCAD, Sketchup 3D, Lumion, HTML

● Design Skills: Design process, UX Research, Product Strategy, Information Architecture, Wireframing, Prototyping, Interaction, Product development, Usability Testing, 3D Modelling, Rendering, Market Analysis, Design Thinking, Storytelling, User Personas, Mockups, Journey Mapping, Affinity Mapping, Sketching, User Flow, Responsive UI design

● Soft Skills: Adaptability, Empathy, Leadership, Work Ethics, Resilience, Self-Motivated, Consistency, Communicative

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