Ux Research User
Resume:
Anna Krawczyk
Liom - Fitbit - Google
****.******@*****.***
Profile & Skills:
● Engaged UX research leader, experienced both as UXRmanager and leading IC on high impact and high-risk projects
● Defined research and business strategy, designed and executed user research using a wide range of UX research methods and techniques
● Delivered zero to one AI-powered health product (release in April 2025), launched large-scale consumer offerings internationally
● Led global research projectsacross US, Europe andemerging markets
● Managed UXR teams for 3+ years and research contractors for 9+ years, supervised vendors and agencies
● Led Design Sprintsfor new products and features,ran design thinking workshops with 100+ participants
● 15+ years of work experience in tech- ranging fromglobal hands-on field research to delivering strategic software and hardware projects Professional experience:
Liom Inc.(San Francisco)
User Research Lead4.2024 – 4.2025
● Designed and led end-to-end product research for a next-generation health wearable and a standalone AI-enabled health app, shaping hardware and software design decisions (eg. foundational, concept testing, pre-launch app testing.
Identified key user segments to inform product development for HW, SW and marketing.
Worked cross-functionally with product, design, and engineering teams to translate insights into actionable product improvements.
Developed and presented research findings to leadership, influencing strategic decisions and roadmap priorities.
● Oversaw the work of research, design vendors and app developers, set priorities for the app development based on the user research.
● Defined success metrics, feedback channels and post-launch app success evaluation strategy.
● Led design sprint to support feature ideation and development for the new HW and SW products. Fitbit(acquired by Google)
UXR Lead for Consumer and Healthcare Services @ Fitbit Health Solutions and Fitbit Premium 11.2021 – 11.2023
● Planned headcount, staffed, and managed UX Research teams, including full-time employees and contractors.
● Defined research strategy, gathered needs, and developed the research roadmap for Fitbit Premium, focusing on reimagining the value proposition.
● Shaped the Fitbit Health Solutions product offering across three key areas—B2B, B2C, and Condition Management—by planning and overseeing research roadmaps with dedicated UXRs.
● Managed vendors and contractors to address time-sensitive research needs while overseeing budget requests and operational expenditure planning for two research teams.
● Led design sprints, Critical User Journey workshops, and partner workshops to drive alignment and innovation in B2B engagements.
Google Inc.(San Francisco)
Lead UX Researcher, Real Estate Workplace Services - Technology & Built environment 11.2018 – 10.2021
● Worked on increasing productivity of Google teams globally by providing a workplace that supports focused work and different types of collaboration (main focus North America, Europe).
● Scoped and designed software solutions to provide data for optimizing fleet management of collaboration, shared, and team spaces, ensuring efficient allocation to users.
● Developed pre-fabricated meeting spaces in partnership with third-party manufacturers, integrating design and technology solutions.
● Built cross-functional partnerships with Corporate Engineering, Hardware, and Google Workspace (calendar, teams to enhance employee experience and reduce organizational silos for seamless implementation of functional solutions.
● Led design sprints, talks, trainings and workshops externally & for Google UX community. UX Research Lead, Next Billion Users - Google Station (& Datally for 6mo) 10.2016 – 11.2018
● Defined global UX research strategy for Google Station (SEA, LatAm and Africa).
● Working with Product Director, Eng Director, VP and Design Lead to define and prioritize UXR
● Oversaw and managed research execution,findings deliveryand product improvements based on research findings.
● Hired and managed researchers & vendors across geographies (including India, Indonesia, Mexico, Nigeria).
● Ran design sprints, talks, trainings and workshops externally & for Google UX community.
● Established, shared and implemented best practices. Google Ireland(Dublin)
UX Researcher, gTech Consumers
05.2014 – 09.2016
● Designed and conducted user research studies, including lab-based usability studies, field studies, and design reviews.
● Led or contributed to research for key areas of help and support, including international field research and ongoing baseline research on desktop and mobile.
● Collaborated with product teams to define and prioritize user experience research questions.
● Synthesized research findings into actionable design principles, compelling written reports, and engaging oral presentations to ensure effective communication.
● Drove product improvements based on research insights in close collaboration with UX designers, engineers, and product managers.
● Facilitated brainstorming sessions to establish team goals and develop creative solutions. Education:
Diploma in UX Design, University of Social Sciences and Humanities SWPS10.2014 – 07.2015 Final project: prototyping an application that makes recycling an easier task Higher Diploma in Science in Web Technologies, National College of Ireland09.2012 – 06.2013 Final project: building a rich internet application applying user-centered design methods Full cycle Master’s Degree in Sociology, University of Wrocław10.2005 – 06.2011 Specialization: Social communication and market research, Thesis title: ‘Online Ads at Web 2.0 services – user’s perception’ – based on YouTube and Facebook Ads
Bachelor’s Degree in Management, Wrocław University of Economics10.2007 – 06.2010 Specialization: Marketing communication, Thesis title: ‘Corporate Social Responsibility in the context of Public Relations’
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