Social Media Digital Marketing

Donald Woods

Mobile: 631-***-**** Long Island, New York *********@*****.***

EDUCATION

State University of New York at Plattsburgh Plattsburgh, New York School of Business and Economics (AACSB accredited)May 16, 2025 Degree in Bachelor of Science

Major: Marketing Minor: Graphic Design

RELATED COURSEWORK & PROJECTS

Marketing Strategy Marketing Analytics Marketing Research Principles of Advertising Packaging and Branding Design Projects Plattsburgh, New York

Group leader Aug-Dec 2023

● Creation and design of entire ad campaign for local water bottle company

● Formation of brand identity for multiple companies

● Construction of marketing analytic sheets and dashboards

● Marketing research for the impact of website design

● Logo and label/packaging design for variety of companies

● Design, creation and caption for numerous Instagram posts EXPERIENCE

Ceiling to Floor Long Island, New York

Painter and Assistant Winter/ Summer 2022-2024

● Diligently make sure all customers' creative needs for their home are met

● Guide customers into making the correct decisions that will benefit them in the future

● Promotion of services when off the clock

Plattsburgh Men’s Lacrosse Plattsburgh, New York

Social Media Instagram Handler February 2023-Current

● Creation and design for numerous edits about various team events, fundraisers and news

● Construct captions to relay important information and boost social media presence

● Select posts for story to raise awareness for other teams games and current events TJ Maxx Plattsburgh, New York

Associate October 2023-Current

● Efficient handling and unpackaging of store supply

● Quick and swift transfer of new supply to the store floor

● Precise placement of goods to appeal and persuade customers into purchasing CAMPUS INVOLVEMENT AND LEADERSHIP EXPERIENCE

● Men's Lacrosse Team Captain 2024-2025

● Member of the American Marketing Association (AMA)2023-2024

● Men's Lacrosse Position Leader 2023-2025

● Head of Men’s Lacrosse Team Instagram 2023-2025

● High School Senior Class President 2021

SKILLS

Computer Skills: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Excel, Tableau, Printer setup Certifications: Digital Marketing, Marketing Research, Social Media Marketing, Digital Marketing Analytics Leadership

Teamwork

Adept written and verbal communication

Critical thinking and problem solving

Creativity

Attention to detail

Organization

Easily Adaptable

Quick hands on learner

Willing to put in the hard work and effort

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