Brand Strategy Content Marketing

Jennifer Billings, MBA

Chicago, IL 630-***-**** ********.**********@*****.*** linkedin.com/in/jenbillings PROFESSIONAL SUMMARY

Award-winning marketing executive with 15+ years of experience leading full-funnel marketing, brand strategy, and digital transformation across fintech, SaaS, education, and nonprofit sectors. Proven ability to scale acquisition, optimize revenue, and manage multimillion-dollar budgets. Adept at building high-performing teams, executing omnichannel campaigns, and aligning creative with analytics for measurable ROI. Passionate about mentoring teams and driving meaningful brand growth through data-backed strategies. CORE COMPETENCIES

Brand Strategy & Positioning Integrated Marketing Strategy Demand Generation GTM Execution Customer Journey Mapping Content Marketing & Thought Leadership SEO/SEM

CRM & Lifecycle Marketing Email Automation Digital Advertising & Paid Media Marketing Analytics & Attribution Return on Marketing Investment (ROMI) Team Leadership & Development Martech Stack Optimization Cross-functional Collaboration Conversion Rate Optimization (CRO) Budget Management Agency & Vendor Oversight PROFESSIONAL EXPERIENCE

Director, Marketing & Events

National Association of REALTORS® Chicago, IL 09/2022 – Present

• Direct strategic marketing & event initiatives to grow revenue and visibility for the Center for REALTOR® Development

• Manage $3M annual marketing budget with full P&L accountability

• Lead marketing for 11 credential programs, supporting 240,000+ members across education and certification tracks

• Executed a full brand transformation—including visual identity, multi-site redesign, unified messaging, and an organization-wide style guide—bringing consistency to a previously fragmented system and earning national design awards

• Developed a marketing performance dashboard to track Return on Marketing Investment

(ROMI) from ad to purchase, achieving a 264% ROMI within one year

• Build multi-channel lead funnels and automated nurture campaigns to drive conversions

• Use GA4 and engagement analytics to improve targeting and reduce Customer Acquisition Cost (CAC)

• Manage external agency partnerships and lead a team of five direct reports Director of Marketing Communications

NinjaTrader Chicago, IL 11/2020 – 09/2022

• Led marketing communications for a regulated futures brokerage platform, overseeing messaging, content, and brand visibility

• Managed seven-figure budget and developed forecasting models to maximize efficiency and ROMI

• Directed paid search, display, and video advertising strategies across Google Ads

• Delivered GTM campaigns for platform features and educational products

• Created SEO-focused content strategies including blogs, e-books, and thought leadership

• Leveraged GA and Salesforce insights to optimize conversion paths and refine segmentation

• Supervised and developed a team of three marketers Founder & Marketing Strategist

Origami Marketing Chicago, IL 04/2016 – 02/2017, 03/2019 – 11/2020

• Consulted with nonprofits, small businesses, and cultural institutions to build marketing strategy, content plans, and digital presence

• Designed integrated marketing plans across paid, organic, and earned channels

• Conducted audience research, focus groups, and competitive analysis for rebrands and product development

Marketing Director

Nadex Chicago, IL 03/2017 – 02/2019

• Directed full-funnel marketing for a regulated binary options exchange

• Managed $8M budget with complete P&L responsibility

• Achieved 26% YoY lead growth through paid media, video, and email automation

• Led rebranding initiative with new identity, value proposition, and creative guidelines

• Improved site performance and lifted conversion rates by 20% through behavioral testing and optimization

• Oversaw SEO agency work to increase visibility and technical health

• Managed a team of seven and served on the senior leadership team Director of Brand Experience & Marketing

American Marketing Association Chicago, IL 07/2015 – 03/2016

• Co-led brand repositioning with executive leadership, resulting in refreshed visual and messaging system

• Managed marketing and creative departments with seven direct reports

• Directed $2M budget and contributed to 25% of total organizational revenue

• Recognized for strong leadership, collaboration, and execution—promoted twice in five years

Marketing Director

American Marketing Association Chicago, IL 07/2010 – 06/2015

• Developed and executed integrated campaigns across email, paid search, video, print, and social media

• Delivered 5% YoY revenue increases through acquisition and retention efforts

• Oversaw web content strategy and partnered with internal development team on site redesign

• Expanded international membership by 74% over three years through global campaigns EDUCATION

Master of Business Administration, Marketing Management DePaul University, Chicago, IL

Bachelor of Science, Marketing

DePaul University, Chicago, IL

AWARDS & RECOGNITION

MarCom Awards (2024)

• Gold – Website Redesign

• Gold – Association Website

Awarded for excellence in the CRD rebrand & member-centric website experience. MUSE Creative Awards (2024)

• Gold – Website Redesign

• Gold – Website: Education

• Silver – Corporate Identity: Redesign

• Silver – Corporate Identity: Style Guide

Recognized for outstanding creative execution & brand innovation for crd.realtor.

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