Creative Director

Scott Smith

Creative Director

*****@*******.*** 773-***-****

www.scottsmithcreative.com

www.linkedin.com/in/scott-smith-creative

Live in Chicago. Open to remote, hybrid or fully onsite. As well as relocation For over 20 years, my goal has been to leverage my expertise in advertising, design, film production, and screenwriting to solve creative challenges through strategic thinking and storytelling. Having worked both in-house and at agencies, building strong client relationships has allowed me to succeed in several diverse industries, including software/AI, automotive, beer, CPG, education, editorial, fast food, healthcare, insurance, and pharmaceuticals. My passion for creativity goes beyond roles and titles—and allows me to inspire, mentor, and lead by fostering a culture of collaboration, discovery, and curiosity. By turning ideas into impactful business solutions, I help brands connect, innovate, and thrive. EXPERTISE

• Creative Skills: Branding, design, copywriting, advertising, content creation, social media marketing, film

& video production.

• Leadership Skills: Team & project management, strategic planning, decision-making, communication.

• Technical Skills: Marketing software (e.g., Adobe Creative Suite, marketing tools, and systems). EXPERIENCE

BARE CREATIVE Chicago Sept. 2019 – Present Freelance Creative Director o Listen to, understand, prioritize and translate client situations, and marketing goals into creative and strategic concepts, messaging and deliverables, ultimately weaving those key audience insights and marketing strategies into smart deliverables for marketing ecosystems. o Ability to target content messaging for traditional and social media channels (Instagram, TikTok, YouTube, Twitter, Facebook)

o Collaborate effectively with cross-functional teams to achieve business objectives. o Implement skills, such as, creative consultation, process efficiencies, brand development, storytelling, filmmaking/photography, design and marketing. o Ability to analyze and optimize creative processes, and efficiencies with the goal of reducing project turnaround.

o Manage budgets and resources efficiently.

o Provide mentorship and inspiration to groups of writers, art directors, producers, photo/video dept, and digital designers, who successfully develop award-winning campaigns. LEO BURNETT, CO Chicago July 2012 – Sept. 2019 VP/Creative Director o Managed output of four creative teams doing brand TV, digital, social, print, radio, & DRTV. o Reviewed briefs, managed timelines, and oversaw creative from concept through production. o Collaborated with cross-functional teams to achieve business objectives and KPI’s. o Presented work to and managed client/agency relationships. o Created Allstate spot named one of the top 10 most memorable insurance spots by Forrester Research.

FULTON MARKET FILMS Chicago January 2009 – July 2012 Creative Director/Filmmaker o Responsible for all creative communications, including film, print, social content, packaging, motion graphics and company brand guidelines.

o Hired and led production crews of up to 50, as well as film editors, colorists, sound engineers and other filmmakers.

ELEMENT 79 Chicago August 2005 – December 2008 VP/Creative Director o Conceptualized, created and oversaw integrated/cross-functional advertising and communications

o Partnered with a CD/CW to conceptualize, and craft TV, digital, social, print, radio, outdoor, radio and experiential events as well as strategic brand development, and product introduction. o Directed Frito-Lays Super Bowl commercial.

AWARDS

• CANNES, ADDY, CA, NY Art Directors Club, NY Festival, Mobius International, NY Type Directors Club, Chicago International film fest, International Ad Festival of Ireland, SXSW, Tribeca Film Festival, Palm Springs Int’l Film Festival, US HBO Comedy Arts Festival, Lone Star Film Fest, Crossroads Film Festival EDUCATION

• San Diego State University San Diego, CA Graduated with a BA in Graphic Communication INTERESTS

• Jazz music, making art, watching improv, the Green Bay Packers, hanging with my daughters.

Contact this candidate