E D U C A T I O N
C O N T A C T S U M M A R Y
W O R K E X P E R I E N C E
FRANCISCA APPIAGYEI
A B I L I T Y & S K I L L S
UNIVERSITY OF GHANA, ACCRA
KUMASI WESLEY GIRLS HIGH SCHOOL
BSc Degree Certificate
WASSCE Certificate
Stock Control
Inventory Management
Cleaning & Sanitation
Time Management
Customer Service
Attention to detail
Team Collaboration
Organizational Skills
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UNILEVER GHANA LIMITED, TEMA - GHANA
Year: 2014 - 2015
Managed Key Customer Relationships: Built and nurtured strategic partnerships with key retailers and distributors to drive sales growth and ensure optimal in-store execution.
Analyzed Market and Customer Insights: Conducted regular market and competitor analysis to identify growth opportunities, optimize pricing strategies, and support decision-making with data-driven insights.
Achieved Sales and Distribution Targets: Consistently met and exceeded volume, value, and distribution objectives by developing actionable sales plans and monitoring performance against KPIs. Led Cross-Functional Collaboration: Worked closely with marketing, supply chain, and finance teams to align customer development initiatives with overall business objectives and enhance customer satisfaction.
Developed and maintained strong relationships with key clients, consistently achieving and surpassing monthly sales targets and fostering long-term business growth.
Conducted detailed product presentations and demonstrations, tailoring solutions to client needs and effectively communicating the value proposition of DH Industries' product line. Prepared and delivered accurate sales reports and market analysis to senior management, providing actionable insights to inform strategy and optimize sales performance.
Collaborated with internal teams including marketing, logistics, and customer service to ensure seamless order processing, timely delivery, and high levels of customer satisfaction. Experienced in customer care and sales marketing within the credit clearance and debt management industry. Skilled at delivering exceptional service, resolving client issues, managing accounts, and supporting sales initiatives. Strong communicator with problem- solving abilities, focused on driving client satisfaction and business growth.
Female
MARTYRS OF UGANDA SCHOOL
BECE Certificate
DH INDUSTRIES LIMITED, SPINTEX - ACCRA GHANA
Managed marketing communications including
promotional campaigns, advertising materials,
social media outreach, and participation in trade
shows and industry events to boost product
visibility and lead generation.
Conducted market research and competitor
analysis to identify new business opportunities,
forecast demand trends, and adjust marketing
strategies to maximize market share.
Managed B2B and B2C client relationships,
providing tailored product recommendations and
after-sales support, which led to an astronomical
increase in customer retention and repeat
business.
Job Role: Customer Development (National Service Personel) Year: 2015 - 2016
Job Role: Sales Representative Agent
TROYSTEEL ROOFING COMPANY
LIMITED, ACCRA - GHANA
Year: 2016 - 2022
Job Role: Sales Representative Agent
REFERENCE
Available Upon Request
Maintained accurate and confidential client records, generated progress reports, and provided management with regular updates on case status, customer feedback, and service improvement opportunities.
Acted as the primary point of contact for clients, providing personalized support and maintaining high client satisfaction throughout the credit clearance and debt resolution process. Collaborated with internal legal and credit specialists to track client cases, ensure timely updates, and proactively follow up with clients regarding case progress and documentation requirements.
Supported clients in understanding their financial obligations, debt reduction strategies, and provided step-by-step guidance on credit clearance procedures.
MAX LAW CREDIT LEGAL - DURBANVILLE,
CAPETOWN SOUTH AFRICA
Year: 2024 - 2025
Job Role: Customer Care Representative
KAPICO BLOEMFONTEIN PARTS & ACCESSORIES
- 66 NELSON MANDELA DR, SOUTH AFRICA
Job Role: Sales Marketing Executive
Collaborated closely with the procurement and inventory teams to ensure optimal stock levels, timely deliveries, and alignment of marketing initiatives with available products.
Developed and executed targeted sales and marketing strategies to drive growth and expand the customer base within the automotive parts and accessories market. Built and maintained strong relationships with key clients, workshops, dealerships, and retailers, ensuring high levels of customer satisfaction and repeat business.
Managed the end-to-end sales cycle, including lead generation, quoting, negotiation, and closing, consistently exceeding monthly and quarterly sales targets.
Coordinated promotional campaigns, product launches, and special offers, both online and offline, to boost brand visibility and increase sales revenue.
Conducted regular market research and competitor analysis to identify emerging trends, new business opportunities, and innovative marketing tactics.
Year: 2023- 2024