Creative Director Social Media

SANDRA SCHMEIL RÉSUMÉ SANDRASCHMEIL.COM * of *

SANDRA SCHMEIL

*************@*****.*** New York, NY 718-***-**** linkedin.com/in/sandraschmeil

creative director designer art director visual content specialist EXECUTIVE PROFILE

An extensively experienced and highly motivated, creative director, digital designer and content creator thriving on making complex ideas accessible. A background that includes excellence in advertising, graphic design, marketing, visual/interactive design, and art direction. A career focus on digital, print media design and project management for leading international powerhouse brands and publishing houses. Superior communication skills underline an ability to manage multidisciplinary stakeholders and create brands’ identity fulfilling creative vision and delivering on market and client expectations. VALUE ADDED SKILL SETS

Creative Leadership Marketing Collateral Design Branding Execution Photoshoot Management Magazine and Book Covers Client Relationship Management Copy Editing Advertising Social Media Management Web Design and Maintenance Digital Design B2B and B2C Marketing I Licensed Real Estate Agent (13 years) I Hospitality (9 years) RECENT RELEVANT EXPERIENCE

SANSTUDIO

New York, NY Creative Director 2005 – Present

Leading the creative direction and ongoing business development of a design, marketing and advertising boutique design studio working with national and local businesses and international publishers. In addi- tion to conceptualizing the creative direction of clients’ messaging, creating brand identities and driving marketing initiatives, primary accountabilities revolve around:

• Designing the layout of marketing collateral and print publications applying deep knowledge of typography, copy editing, color processes, specialty treatments and paper types.

• Creating brand building and market expansion-focused visual content.

• Spearheading clients’ digital touch point outreach including website design and social media activity.

• Project managing visual marketing events.

• Managing photoshoots; coordinating with photographers and scene creators.

• Leading client relationship management activities. A growing client portfolio includes industry leaders such as: Vision Clinic, Marcus & Millichap, Dance Magazine, Scholastic Publishing, HMH Publishing Company, SocialVibe, Nest Seekers Brokerage, Topix Media Lab, The Princeton Review, Harper Collins Publishing, American Kennel Club, ARTnews Magazine, Waldman Publishing, The Children’s Theatre Company, World Conference on Religion & Peace (NGO), Life Style Media, Cybermedical Inc and Random House. MCFADDEN COMMUNICATIONS GROUP

New York, NY Art Director 2016 - 2025

A special interest publishing house focusing on the pet and niche activities market with flagship publications including Pet Business and Pet Product News International. Overseeing the overall creative direction, I spearhead:

• Completed the design and layout of all magazine titles.

• Logo, branding and ad copy creation.

• Web advertising initiatives.

• Design and execution of marketing campaigns; and Social Media and website management. SANDRA SCHMEIL RÉSUMÉ SANDRASCHMEIL.COM 2 of 2

MCFADDEN PERFORMING ARTS MEDIA

New York, NY Art Director 2010 - 2013

A lifestyle and dance focused magazine publishers of magazines, annuals and directories including American Cheerleader. Dance Magazine, Dance Spirit, Dance Teacher and Pointe where I:

• Completed design and layout of all magazines for dance and cheerleading, drawing illustrations and photoshop images as needed.

• Hired photographers. Direct photo shoots in and out of state. Work closely with publishers, editors and team members to insure timely delivery to printers.

• Designed all marketing and advertising material for publications.

• Uploaded, maintained and designed company website. LIFESTYLE MEDIA

New York, NY Art Director 2005 - 2007

• Completed design & layout of all magazines

• Designed all marketing and advertising material for publications

• Launched new publications; shooting own photography for new magazines, while redesigning and rebranding existing magazine publications.

• Hired photographers and directed photo shoots.

• Worked closely with publishers, editors and team members to ensure timely delivery to printers RANDOM HOUSE PUBLISHING

New York, NY Graphic Designer 2000 - 2005

• Completed design and layout of up to 45 book covers and jackets per year.

• Designed dummy book covers.

• Hired and supervised freelance photographers and illustrators; direct photo shoots.

• Coordinated multidisciplinary teams to meet printing schedules. EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor of Fine Arts: Communication Design 2000

Kutztown University Kutztown, PA

Awarded the Dr. G. Stimmel & Bock Scholarship.

Named to Dean’s List and graduated Cum Laude

Flash/Action Script Certification School of Visual Arts New York, NY TECHNICAL SKILLS

Adobe Bridge Illustrator Photoshop InDesign Woodwing Acrobat Pro Sketch I Keynote CRM I Dreamweaver Revista Flash ActionScript QuarkXPress I Microsoft Office; Word, Excel & PowerPoint Social Media Apps.

LANGUAGES

• English: Native Fluency

• German: Native Fluency

• Farsi: Conversational

• Spanish: Conversational

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