Data Analyst, Business Analyst, Power BI, SQL, Salesforce, R

DEEPTHI C CHANDRASEKHARAN

********@*****.**.*** +1-803-***-**** LinkedIn

PROFESSIONAL SUMMARY

Analytical and business-savvy Data Analyst with 9 years of experience and a recent graduate with a Master’s in Business Analytics. Adept at transforming complex data into clear insights to support strategic decisions, operational efficiency, and customer engagement. Proficient in SQL, Power BI, Excel, R, and Python, with extensive experience in building dashboards, curating datasets, and delivering actionable reporting. Strong background in stakeholder collaboration, self-service analytics enablement, and root cause data analysis across industries including healthcare, marketing, and retail. TECHNICAL SKILLS

Data Tools & Programming: SQL, R, Python, Power BI, Tableau, Excel Statistical Techniques: Regression, A/B Testing, Forecasting, Difference-in-Differences (DiD), Time Series Analytics Domains: Marketing Performance, Campaign Optimization, Customer Segmentation, Sentiment Analysis CRM & QA Platforms: Salesforce, JIRA, ServiceNow, Azure DevOps, HP-ALM Project Methodologies: Agile (Scrum, SAFe), Waterfall, V-Model EDUCATION

University of South Carolina – Moore School of Business Columbia, SC Master of Science in Business Analytics (MSBA) GPA: 3.9 Aug 2024 – May 2025 Coursework: CRM Strategy, Marketing Analytics, Supply Chain Modeling, Optimization, Forecasting, Data Visualization Anna University – Anand Institute of Higher Technology Chennai, India Bachelor of Engineering in Electronics and Communication GPA: 8.2/10 Jun 2009 – Apr 2013 Commended by faculty for excellence in Communication Networks PROJECTS Aug 2024 – May 2025

Digital Marketing and Social Media Analytics (USC)

• Conducted A/B testing across 5 digital campaigns, increasing email conversion by 3%.

• Analyzed $2.5M in paid search ad spend to identify optimization opportunities, improving ROI by 10%.

• Performed sentiment analysis on 10K+ social media mentions, uncovering brand drivers across customer segments.

• Applied Difference-in-Differences (DiD) model to quantify 2% increase in marketing-driven ROI. Data Analytics for Healthy Learners (USC)

• Analyzed healthcare service access data from 50K+ student records using SQL and Power Query.

• Built two interactive Power BI dashboards enabling program directors to monitor service delivery across districts.

• Identified bottlenecks in appointment scheduling and improved service utilization by 2% through actionable visuals. Airline Flight Delay Analysis (USC)

• Cleaned and analyzed 20K flight records in R; modeled delay causes using regression analysis.

• Built predictive model to improve airline scheduling, reducing potential delays by 4%.

• Presented insights on peak delay times and optimized turnaround planning for operations teams. PROFESSIONAL EXPERIENCE

Graduate Assistant, Moore School of Business Aug 2024 – Apr 2025

• Guided 50+ students in R programming, statistical analysis, and lab assignments as part of the Data Lab.

• Provided one-on-one support for interpreting regression outputs, visualizations, and forecasting models.

• Recognized with "Star of the Month" award for student support and mentoring excellence. Assistant Test Manager / Senior Business Analyst, Deloitte USI June 2022 – November 2022

• Led UAT and stakeholder working sessions across analytics initiatives handling over 1M+ data records.

• Enhanced ServiceNow reporting by identifying recurring issue trends and optimizing resolution workflows.

• Built and managed a high-performing team of 10 QA analysts by reviewing resumes and conducting interviews. Test Lead / Business Analyst, Accenture Solutions Pvt Lt February 2018 – June 2022

• Analyzed and validated SQL-based datasets to support Tableau dashboard insights for business users.

• Partnered with global product owners to translate 100+ user stories into testable business requirements.

• Identified and documented 50+ critical defects across SIT/UAT stages, reducing post-deployment errors. Software Test Engineer, Tech Mahindra Limited December 2013 – January 2018

• Triaged 10+ cross-system defects per release in telecom platforms by working with development and operations teams.

• Authored test cases and execution reports to ensure end-to-end service quality during new feature rollouts. CERTIFICATIONS aCAP, Salesforce ADM 2.0 (2019), Salesforce Service Cloud Consultant (2020)

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