MICHAEL GRIECO
Creative Director / Art Director
*********@*****.***
portfolio: michaelgrieco.work
Freelance (current)
Creative Director
Concepted and/or pitched work on the following accounts at multiple agencies: Ocuvite, Jardiance, Eliquis, Xtandi, Piqray, Brextri Saatchi & Saatchi, NY / 2019 - 2020
SVP, Creative Director
Led all creative output on 2 P&G brands, Charmin & Puffs, managing multiple creative teams, and consistently growing business for 5 consecutive years. Publicis, NY / 2012 - 2019
SVP, Creative Director
Developed, sold and launched the “Now That’s Better” campaign for Wendy’s which was instrumental in helping them pass Burger King as the #2 QSR restaurant chain behind only McDonalds. The Kaplan Thaler Group, NY / 2002 - 2012
VP, Creative Director
Pitched, won, led and managed all creative output on the following accounts: Celebrex, Foxwoods Resort & Casino, Office Depot, Pep Boys Auto Parts. All while running the Continental Airlines business, globally. All businesses listed saw consistent growth during the time we serviced them. N. W. Ayer Inc, NY / 1992 - 2002
Creative Director / Chief Creative Officer
Pitched, won, led and managed all creative output on Continental Airlines, globally, for 12 years. Our campaign, “Work Hard. Fly Right.” helped bring the airline from the worst in the business, to the best. Also, during this time, successfully managed the Creative Department and the following accounts: KitchenAid, Pep Boys, Folgers, Dupont Auto Refinishing, Gillette Right Guard. Awards / Achievements
Cannes Short List, Best of NY Addy
International Advertising Festivals of NY
MOBIUS Award, Effie Integrated Campaign
Obies (Outdoor), Mashie, Webby