Business Development Intelligence
Resume:
CHARLES HOUSAM, MBA, M.A.
*******@*******.***
Evergreen CO 80439
EXECUTIVE SUMMARY
Proven marketing and brand strategist with over 30 years of experience helping national brands grow and succeed. I have extensive experience managing teams having overseen all operations of a 130-person agency and starting a 75-person advertising firm. My career has seen steady advancement beginning as a ‘wet-behind-the-ears’ PR AE at J. M. Korn to owner of my own $65 million agency, RT&E. Stops along the way included; VP, Account Supervisor at Schaefer Advertising, VP, Management Supervisor at Weightman Advertising (acquired Schaefer), COO at Ketchum, then, COO, President and Owner of RT&E Integrated Communications.
EXPERIENCE
Swagelok Denver, Director of Marketing, Communications and Business Development, Denver CO
2018 - 2024
Introduced and executed a category leading campaign to grow the revenues of a fluid system distributor, part of a $3 billion corporation. Using PPC, Google Ads, video, business intelligence tools, and cutting-edge email strategies I contributed to 6 consecutive years of record growth, opening new markets and establishing records for lead generation. The last two years exceeded the growth of comparable distributors by up to a factor of 10. Added responsibilities included business development and CRM introduction plus the introduction of SAP, Zoominfo and IIR/PEC reports.
RT&E Integrated Communications, Chief Executive Officer, Philadelphia, PA 1995-2016
Oversee all operations of a communications firm with 75 employees serving a variety of B2B, gaming, pharma, technology and government clients including several Fortune 500 clients.
Highlights include;
•Winning national recognition for the Delaware Lottery as it refocused on new, younger players – This effort won the national Lottery of the Year award
•Winning three division of General Electric
•Launching GE Water Technologies
•Directing brand strategy for DuPont’s Kevlar and Nomex among others
•Rebranding Janney Montgomery Scott
•Rebranding St. Francis Hospital
•Establishing Heraeus Photovoltaics as the global leader in silver paste for solar cells in just eighteen months
•Assisting the growth of Seroquel, Crestor and Nexium, three of AstraZenca’s major revenue generators
•Branding and launching NextEra Energy Services, a division of Florida Power and Light
•Branding and re-launching of Rhodia/Solvay’s Paints and Coatings business unit
•Rebranding of Ashland/Hercules Pulp and Paper
•Rebranding and Growing the University of Delaware’ MBA Program by 30% in 24 months.
•Launching the recently announced Certification of Excellence in Clinical Research for NBME
Ketchum, Chief Operation Officer, Philadelphia, PA 1987-1994
As COO of an international advertising agency, I was responsible for overseeing all aspects of a 130-person office including operations, media and client relationships.
Highlights include;
Assisted in launching Bell Atlantic, now Verizon
Assisted in pioneering Pizza Hut’s move to regional pizzas with the successful introduction of Philly Cheesesteak and New York Deli pizzas
Launched Dupont Electronics
Won DuPont Medical Imaging
Won BetzDearborn (now GE Water)
Schaefer Advertising, VP of Management Supervisor, Philadelphia, PA 1982 -1987
Responsible for managing select accounts, participated in business development efforts and sat on the agency’s executive committee.
Highlights include;
•Assisted in building ADP into a national player
•Launched the country’s fastest growing brand of toilet tissue, Scott Paper’s Jumbo Roll Tissue
•Managed several divisions of Bell Atlantic, now Verizon
EDUCATION
Temple University, Philadelphia, PA
Master of Business Administration
University of Pennsylvania, Philadelphia, PA
Master of Arts, International Relations
LaSalle University, Philadelphia, PA
Bachelor of Arts, Political Science
SKILLS
•Brand and Marketing Strategy, Business Development, Lead Presenter, Operations, Market Research, Media, Public Relations
•Digital including; PPC, Online, SEO, SEM and Marketing Automation
MEMBERSHIP
•Colorado Business Marketing Association Board
•Colorado Space Business Roundtable
•Evergreen Colorado Chamber of Commerce
Contact this candidate