Business Development Executive, Brand Manager, Marketing Director
Resume:
Location: Plantation, FL
Robert G. Licari *********@*****************.*** 754-***-**** Dear Hiring Manager,
I am eager to explore executive opportunities within your organization, bringing over 40 years of leadership in domestic and international business development, marketing strategy, and operational execution—including deep expertise in print, mail, and fulfillment. My results-driven approach has been instrumental in scaling growth and creating long-term value.
For more than 30 years, I have served on the Executive Board of the USPS Postal Customer Council and currently hold the role of Industry Co-Chair, underscoring my influence within the sector. As President and CMO of BrainSell Services, I pioneered marketing innovations such as Video-Mail, BrainSell Genie, and BrainSellAR, delivering a 30%+ improvement in campaign ROI for clients. BrainSell Genie serves as a powerful omnichannel support system for direct mail campaigns, seamlessly integrating physical and digital marketing to enhance customer engagement and optimize response rates.
Throughout my career, I have worked with clients across a wide range of industries, including healthcare, finance, education, and automotive. Notably, my work with Jiffy Lube National Franchise Marketing has strengthened consumer engagement strategies, while partnerships with Florida Blue and Broward School District have demonstrated the adaptability of my solutions in diverse sectors. This broad industry experience has sharpened my ability to craft strategies that drive success across various markets. I am currently selling BrainSell Services to free myself to explore new executive leadership opportunities that will excite and challenge me for the next decade of my career. I thrive in high-stakes environments and am eager to take on well-funded initiatives where innovation can drive results where others have faced challenges. Additionally, I am fully open to relocation and global travel to support organizational objectives. I welcome the opportunity to discuss how my background aligns with your needs. Please feel free to contact me at
754-***-**** or via email at *********@*****************.*** to schedule a conversation. Thank you for your time and consideration.
Sincerely,
Robert G. Licari
Robert G. Licari
Plantation, FL 33317 *********@*****************.*** 754-***-**** LinkedIn: linkedin.com/in/boblicari Website: brainsellservices.com https://ar.uarplatform.com/a/h3nw17664 Executive Summary
Results-driven executive with 40+ years of experience in Domestic and International Business Development, strategic marketing, and operational leadership. Adept at launching scalable marketing solutions, forming global partnerships, and driving revenue growth across industries including healthcare, education, government, and consumer services. Known for building innovative, high-impact teams and aligning marketing strategy with core business goals.
Core Competencies
Domestic & International Business Development, Strategic Planning & Execution, Brand & Campaign Development, Digital Marketing (SEO, SEM, Social), Sales Leadership & Negotiation, Vendor & Client Relationship Management, Print, Mail & Fulfillment Logistics, Team Building & Talent Development, P&L Oversight & Operations Management Professional Experience
President & Chief Marketing Officer BrainSell Services, Plantation, FL (Jan 2014 – Present)
• Founded a full-service marketing firm offering print, digital, and omni-channel solutions for domestic and international clients.
• Developed Video-Mail, BrainSell Genie, and BrainSellAR platforms, among others, to increase direct marketing ROI by over 30%.
• Led business development efforts across LATAM, Mexico, and U.S. markets, including international mail distribution services.
• Delivered successful campaigns for Florida Blue, Jiffy Lube, Lennar Homes, and many political organizations among a variety of industries. Utilized out-of-the-box technologies to enhance response rates and ROI.
• Developed augmented reality, language conversion technology for the School Board of Broward County Florida.
• Managed operations, vendor partnerships, and marketing teams across multiple regions. Director of Strategic Sales JKG Group, Boca Raton, FL (Jan 2012 – Dec 2014) Led strategies for acquiring domestic and international clients, including student recruitment and healthcare outreach, and established markets for CBD and related products.
• Secured national contracts and supported branding efforts for Fortune 500 clients.
• Oversaw marketing programs targeting Latin American homebuyers for U.S. developments. JKG, which employed more than 100 individuals for over 20 years, was closed with a seven-day notice as part of a tax strategy implemented by the parent company, JKG was closed in 2014 as a tax write-off. Executive Director of Marketing & Operations DevLex International, Plantation, FL (Jan 2006 – Dec 2012)
• Led global operations and client expansion through innovative direct mail and packaging solutions.
• Developed vendor networks and exclusive sales contracts throughout Florida.
• Established distribution and dealer network in LATAM & Mexico for major equipment manufacturers and corporate clients.
• Established mail automation and printing equipment dealership handling the state of Florida, providing mailing equipment and software solutions from major manufacturers such as Walco Equipment, Secap, Martin Yale, Streamfeeder, Bell & Howell, Mailcrafter, BCC, Satori, and others.
• Implemented international publication delivery channels and secured product patents with national brand presence.
• Designed customer liaison systems to coordinate third-party vendor services and optimize quality control. Business Development Director Convenient Addressing Systems, Sunrise, FL (Jan 1980 – Dec 2006)
• Scaled the business to become Florida’s top-ranked mailing equipment dealer.
• Led international contracts including postal automation consulting for the Argentinian government.
• Directed all facets of business development, including sales, service, and product expansion. Sales & Marketing Manager Jade Marketing, Coral Springs, FL (Jan 1978 – Dec 1980)
• Executed domestic direct mail marketing programs for automotive, RV, and truck dealership clients. Professional Affiliations
• Executive Board Member, Postal Customer Council, current & active – 35+ Years
• Current Industry Co-Chair, Postal Customer Council – 5 Years
• Executive Board Member; appointed by the Mayor of Plantation Florida: Plantation Education Advisory Board.
• Executive Board Member & Consultant for “Build on Hope” Non-Profit Organization based in South Africa. Technology & Tools
CRM Systems, Data Analytics, Marketing Automation, SEO/SEM Platforms, Print & Mail Logistics, Strategic Sales Tools. Cold Email Deployment. Lead Generation.
Important Links to review:
Bob Licari - 7-language technology overview: https://ar.uarplatform.com/a/h3nw17664 BrainSell Services website: https://brainsellservices.com/ Bob Licari – LinkedIn Profile:
Postal Customer Council:
https://www.linkedin.com/in/boblicari/
https://www.pccbrowardcounty.com/
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