User Experience Designer

David Estupinan

857-***-**** - **********@*****.***

Summary Statement

Strategic design leader with 10 years of experience driving user-centered innovation and delivering impactful digital experiences across transactional and customer-centric platforms. Expertise in UX Design, User Research, and a deep understanding of Design Systems, complemented by a refined aesthetic and preference for simple, clean design. Proven ability to lead and inspire interdisciplinary design teams to craft and deliver strategic and tactical solutions for a significant portfolio of digital products, including web, mobile web, and native applications. I excel at understanding client needs and business objectives, leveraging Design Thinking and data insights to create elegant and effective user experiences that are delivered on time and within budget. Adept at fostering collaboration, advocating for design excellence, and driving strategic alignment within large organizations.

Work Experience

CVS Health Senior Experience Designer 4/2022 - 1/2025

• Directly contributed to the launch of the CVS pharmacy digital solution in summer 2024, resulting in a 22% increase in app utilization for pharmacy prescription refills and a 15% prescription refill increase in Q4 2024, with a focus on user-centered design and understanding customer needs.

• Facilitated design sprints in a cross-functional setting proactively enabling collaboration and close partnership with Product and Engineering teams.

• Spearheaded Northstar efforts for upcoming digital solutions for medication tracking to improve medication adherence rates, with ability to prototype and present a vision for the best customer experience to leadership teams.

• Integrated business requirements from product management, usability findings, and market research to accomplish business objectives, working closely with stakeholders in leadership, product, web and native development, accessibility and clinical, as well as a close-knit design team, to launch product to market.

• Responsible for managing various business and product inputs to develop high-level requirements in an agile environment.

CVS Aetna Advanced Visual Design Contractor 4/2021 - 4/2022

• Delivered comprehensive UI documentation for Health Tracker, a consumer-facing diabetes management mobile app, and its clinical counterpart, meticulously addressing business objectives, feature roadmap milestones, and accessibility requirements.

• Developed conceptual wireframes and high-fidelity test prototypes, to use in UserTesting usability validation efforts to inform design improvements, showcasing a proactive approach to identifying and resolving usability challenges early in the design process, leading to more robust and user-friendly solutions.

• Led efforts to design and document a white label web-based solution for CVS’s HemoCare business, resulting in a fully functional concept for KidneyCare patients across the country.

Estyvar Enterprises User Experience Design Lead 3/2014 - 12/2020

• Championed the organization's brand design evolution, establishing design principles, guides and best practices for implementation on print and digital media, demonstrating strategic thinking and the ability to establish a vision.

• Oversaw property management platform migration, achieving a 24% faster payment process for customers, while integrating data to the development of a proprietary web app for tenants and landlords, highlighting the ability to solve problems at scale and delight customers.

• Consistently secured leadership buy-in for continued investment in digital innovation, while mentoring teams in service design, user experience and service touch points, as part as an organization-wide CX strategy, showcasing leadership and communication skills.

Skills

Tools: Figma, Miro, Photoshop, Illustrator, Webflow, Midjourney, Claude, ChatGPT Design Expertise: Human-Centered Design, User Interface (UI), User Experience (UX), Conceptual Sketching, Storyboarding, Customer Journey Mapping, User-centered designs, Information architecture diagrams, Interaction specifications, Functional prototypes. Research & Testing: Usability Testing, User Research Methods, Prototyping, Usability findings, Market research, Iterating based on customer feedback Soft Skills: Leadership, Communication, Decision-making in fast-paced environments, Conflict management, Storytelling, Agile, SAFe, Collaboration with cross-functional teams, Team building, Adaptability, Strategic thinking, Collaborator, Innovation-driven, Creativity, Attention to detail, Clarity, Empathy, Inspires others, Passion for solving problems, develop and nurture relationships across teams, Know your customer and delight them with your inventions, communicate design decisions.

Education, Achievements, Conferences

Wentworth Institute of Technology - Boston, MA

Bachelor of Science in Industrial Design 2006 - 2010 Figma designer intensive @ CVS 2023

CVS WCAG accessibility course 2023

Designing accessible digital experiences course 2024 Presenter, Prohispanica CVS Conference 2023

Presenter, UX @ CVS Annual Conference 2024

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