Business Development Vice President

MICHAEL S. STOTSKY

New York, NY ***** 717-***-**** ******@*******.*** linkedin.com/in/michael-stotsky-77166b5/

Accomplished sales executive and “rainmaker” with over 25 years of agency, partnerships and brand experience with a proven track record of consistently exceeding sales goals, growing market share, and launching new products. Successfully sold five award-winning event/experiences! Tenacious hunter with an entrepreneurial spirit who builds relationships and trust both internally with teams and externally with brand and retail partners.

Industries: Entertainment, Apparel, Consumer Packaged Goods, Gaming/Crypto, Wine/Spirits, Electronics

Recent Clients: Spotify, FX Networks, Caesars Entertainment, NBC/Universal, Amazon, Visa Worldwide, Hershey Foods, Lavazza Coffee, Warner Brothers, Ubisoft, Geico, MTV/Viacom, Square Enix, Coppola Winery, Carnival, Snyder’s Snacks, Heineken, Bacardi, Jägermeister, Nokia, Levis, Dr. Martens, Tourism Bureaus

Areas of Expertise: Consumer Events, Event/Experiential Marketing, Pop-Up Exhibits, Digital Ads, Influencer Programs, Shopper Experiences, Sponsorship Sales/Extensions, Trade Show Exhibits, Upfronts/Newfronts, Sports Partnerships, Leadership/Management Events, and Training Seminars

PROFESSIONAL EXPERIENCE

T!LT Group, New York, NY, Los Angeles, CA, Houston, TX

Executive Director, Client Partnerships, 2023 to 2025

Developed & Managed Business – Event & Experiential Marketing – Sales Success:

o2023 - Present: 3.1M (39% Margins) – 100% New Business

Led Business Development – Sales, Strategy & Growth, Digital & AR/VR

Engaged Brands – B2C & B2B

ASTOUND Group, New York, NY, Las Vegas, Toronto

Vice President, Client Partnerships, 2021 to 2023

Developed & Managed Business – Event & Experiential Marketing – Sales Success:

o2021 - 2023: 6.3M (38% Margins) – 100% New Business

Lead Business Development – Sales, Strategy & Growth, Digital & AR/VR

Engaged Brands – B2C & B2B

Integrated Fabrication into Sales Plans

INVNT, New York, NY

Director, Strategic Accounts & Business Development, 2018 to 2021

Developed & Managed Business – Event & Experiential Marketing – Sales Success:

o2018 - 2019: 1.3M (31% Margins) – 100% New Business

o2019 - 2020: 2.8M (34% Margins) – 18% New & 72% Repeat

o2020 – 2021: 1.2M (34% Margins) – 38% New & 62% Repeat

Led Business Development – Strategy & Growth, Digital & AI/ML

Engaged Brands/Shopping – D2C & B2C

Created “Storytelling” Offerings in the Form of Content Marketing

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PROFESSIONAL EXPERIENCE, cont.

RedPeg Marketing, New York, NY, Washington, D.C., Los Angeles, CA

Vice President, Brand Partnerships, 2014 to 2018

Developed & Managed Business – Experiential Marketing – Sales Success:

o2014 – 2015: $2.8M (34% Margins) – 100% New Business

o2015 – 2016: $5.9M (38% Margins) – 91% New Business/9% Repeat

o2016 – 2017: $7.6M (35% Margins) – 49% New Business/51% Repeat

o2017 – 2018: $8.4M (34% Margins) – 34% New Business/63% Repeat

Acquired & Activated Key Clients: Lavazza Coffee, Sephora, Ubisoft, Jägermeister, Coppola, NBC, MTV

Led Business Development – Strategy & Growth, & Digital

Introduced/Mentored Heritage Brand into New Marketing Channel

Sensio Incorporated, New York, NY

Vice President, Marketing/Sales, 2009 to 2014

Developed & Managed Large Shopper Experiences ($160MM) – National & Specialty Retail

Developed Retail Partnerships with Macy’s, Target, Kohl’s, Wal-Mart

Developed Marketing/Sponsorship Plans: Food Network, Gordon Ramsay, Bella, CBTL

Recruited & Trained Key Account Managers/Reps while Developing Strategic Sales Plans

Cimbrian, Philadelphia, PA

Senior Vice President, Business Development, 2007 to 2009

Fused Learned Shopper Technology, Breakthrough Creative and On-Point Messaging

Developed High-End Custom Enterprise Shopper Software, SaaS, AI/ML

Acquire & Activated Key Clients: Hershey, Snyder’s Snacks, Kunzler Meats, Tourism (USA)

Developed & Executed Strategic Sponsorship, Marketing, Digital Media Plans & P&L

Marketed & Sold – Proprietary Travel & Tourism Software

Comcast Spotlight, Philadelphia, PA

Regional Sales Manager, Interconnect, 2005 to 2007

Developed Over $5M Individually – First Year

Developed New Rates, Systems & Inventories – New Region

Managed, Hired & Trained; Local & National Sales Teams: 50+ Personnel

Integrated – Ad-Supported Video on Demand Programming & Online Advertising

Viacom/CBS/Infinity Broadcasting, Washington, D.C.

General Sales Manager, Director, Sponsorships & New Business, 1992 to 2004

Grew Station Revenue from $9M to $15M in Five Years

Established Highest Sales Power Ratios in the United States

Managed, Hired & Trained; Local & National Sales Teams: 80+ Personnel

Developed Over $3M Annually in Multi-Market, Non-Traditional Revenue

Acquired & Activated Key Clients/Retail/POP: Visa, Bacardi, Nokia, Levis, Dr. Martens

Developed Corporate Partnerships & Strategy: NY, Boston, Washington, LA, San Francisco

Developed Sponsorship/New Business Department for CBS Broadcasting

EDUCATION

Bachelor of Arts (B.A.) in Journalism/English, West Virginia University, Morgantown, WV

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