Alejandro Smith
703-***-**** **.**************@*****.*** https://www.linkedin.com/in/alejandrosmith Professional Summary
Product-focused QA and UX leader with 8+ years of experience merging agile software development, user-centered design, and content strategy across tech and defense sectors. Adept at driving cross-functional collaboration, backlog management, and delivering impactful digital solutions in fast-paced environments. Technical Skills
Front-End Development (HTML/CSS/JavaScript) User Experience (UX) Design & Strategy QA Leadership Software Testing Certified Scrum Master / Product Owner Product Backlog Management Information Architecture Content & Product Management Digital Design Content Research SEO Analytics Spanish: Business Proficiency
Software: Adobe Creative Suite (Ps, Il, Li, Id, Dw, Xd) CMS (Sitefinity, Squarespace, WordPress, Drupal) Jira Azure Dev Ops Figma Tableau Google Analytics Parse.ly Canva Clearances: Public Trust
Experience
Software Test Engineer / Scrum Master Dynamis, Inc. Feb 2022 – Present
• Facilitated all scrum events including stand-ups, retrospectives, sprint planning, backlog grooming; coordinated cross-functional alignment across design, QA, and development teams.
• Acted as Product Owner proxy, managing backlog grooming, user story writing, and sprint planning to deliver federal digital solutions.
• Led all testing & quality assurance activities and created software documentation for UI/UX standards
• Implemented regression test cases in Azure Dev Ops and created automated tests.
• Collaborated with the product owner and stakeholders to finalize the scope of the product goals and translate user needs into actionable stories with measurable success criteria.
• Provided UI/UX strategy for federal contracts and applied quality assurance standards.
• Used Azure DevOps analytics and QA metrics to inform backlog prioritization and release planning. Digital Content Manager AVIXA Jan 2018 – Nov 2021
• Guided and collaborated on multiple web projects from concept to code.
• Led weekly meetings with cross-functional creative teams to develop & enhance award-winning AV website resulting in an increase of time/session, mobile use, and conversions.
• Redesigned website templates using XML/HTML, CSS, and JavaScript, trained multiple content editors how to use CMS, and created workflow processes to streamline content publication and reduced bottleneck.
• Analyzed web data to determine the most impactful content and optimized user experience with A/B testing and journey mapping.
Digital Freelancer and Photographer Aug 2017 – Aug 2020
• Provided freelance UX/UI consulting and photography services for clients including NAEYC and AVIXA, enhancing digital content workflows using Figma and CMS tools. Web Coordinator AIM: Association Innovation and Management, Inc. Feb 2017 – Aug 2017
• Published client-specific content, designed layouts for client websites using Dreamweaver.
• Diagnosed and resolved issues with client websites, provided design consultation to clients.
• Improved SEO performance by identifying discrepancies in code and increased visitor traffic to client website by 15%
• Recommended SEO best practices by leveraging site usage statistics.
• Created marketing emails using Adobe CS and HTML/CSS for annual conferences and webinar series.
• Designed and revised client websites with new color scheme and navigation.
• Researched widgets, templates, and web trends to improve functionality, navigation, and style.
• Tested and troubleshot web-based applications
• Reported functionality issues to back-end programmers. Production Assistant VIVA Creative Nov 2016 – Feb 2017
• Managed production schedules and budgets ranging from $5k – $40k
• Assisted with creative development, talent and crew acquisition, researched video footage and music licensing, scouted production locations
• Served as grip and general utility on production shoots. Initiated and created a health and wellness campaign to improve staff productivity.
Senior Content Developer Ozmo Sept 2014 – May 2016
• Developed interactive virtual devices across multiple web platforms in an Agile environment for telecom clients such as Verizon and Telus.
• Successfully led 15+ projects, delegated key tasks to team members, and delivered responsive quality projects on time.
• Built Photoshop and HTML scripts to automate web development tasks, reducing project delivery time and web development errors; completed multiple projects up to 45% ahead of its expected timeline.
• Provided ad hoc training and feedback on visual design and front-end development skills to colleagues. Education
Virginia Tech School of Architecture + Design 2013 Completed 12 graduate-level credits in the Studio and Seminar
College of William and Mary Bachelor of Arts (BA) Psychology; Minor in Art 2013