Personal Care Aide
Resume:
Ivy Alford-Hoyt
Personal Care Aide / Sales & Marketing Professional Digital Marketing & Brand Growth Specialist
***************@*****.***
Summary
A highly accomplished and results-driven Sales and Marketing professional with extensive experience in digital marketing strategy, social media management, and creative design. Proven ability to accelerate business growth by developing and executing innovative marketing campaigns, strengthening brand presence, and driving customer engagement. Recognized for exceptional leadership, creative problem-solving, and unwavering dedication to client satisfaction and revenue generation.
NYS Certified Personal Care Aide with one year experience.
Other Skills
* Digital Marketing: Digital Marketing Strategy, Social Media Management (Facebook, Instagram), Email Marketing, Search Engine Optimization (SEO), Paid Advertising (Google Ads, Social Media Ads), Content Creation & Copywriting, E-commerce Strategy, Google Analytics & Tag Manager.
* Creative & Design: Creative Design & Graphic Arts, Canva, Etsy, Printify, Branding & Product Development, Visual Communication.
* Sales & Business Development: Market Research & Analysis, Customer Relationship Management (CRM), Lead Generation, Public Relations, Strategic Partnerships, Sales Operations.
Professional Experience
Marketing Coordinator & Graphic Design Specialist The FarmHouse Ruby – Warwick, NY
March 2024 – March 2025
* Orchestrate integrated marketing campaigns across print, digital, and social media platforms, significantly elevating brand awareness and market reach.
* Conduct in-depth market research and competitive analysis to identify new growth opportunities and refine customer targeting strategies.
* Manage and optimize company social media accounts, driving measurable increases in follower count and engagement rates.
Custom Design Digital Artist & Entrepreneur Etsy Shop – Middletown, NY
2024 – Present
* Created and produced a diverse portfolio of one-of-a-kind digital art pieces, including canvas prints, mugs, apparel, and customized business collateral.
* Collaborated directly with clients on custom orders, delivering personalized artwork that demonstrably enhanced their brand identity.
* Managed all facets of e-commerce operations, from product listing and optimization to order fulfillment and premium customer service.
Digital Marketing Specialist Freelance – Middletown, NY
2015 – Present
* Empowered women entrepreneurs by developing and executing targeted digital marketing campaigns that translated creative passions into viable businesses.
* Boosted client engagement and website traffic by implementing data-driven SEO strategies and optimizing social media presence on Facebook and Instagram.
* Designed and deployed effective advertising & email marketing campaigns, resulting in improved customer retention and demonstrable sales growth.
Sales & Marketing Manager Independent Business Owner, Beachbody/BODi – Santa Monica, CA
December 2014 – Present
* Led and mentored a high-performing team of sales professionals, consistently surpassing quarterly sales objectives through innovative marketing and lead generation strategies.
* Devised and executed comprehensive product marketing plans, encompassing promotions, special events, and successful new product launches.
* Spearheaded customer relationship management initiatives, ensuring high levels of client satisfaction and fostering over a decade of long-term loyalty.
Business Achievements
* Promoted to the distinguished Star Diamond Leadership Level, recognizing exceptional sales performance and team leadership within Beachbody/BODi.
* Organized and instructed over 800 clients in healthy eating, superfoods, and foundational nutrition principles.
* Developed and customized meal plans for participants, actively promoting mindful eating and holistic wellness.
* Researched, authored, designed, and self-published "The Superfood 1000" ebook series showcasing expertise in food nutrition and mindset advocacy.
Education
Bachelor of Biological Science, Art Minor
Palm Beach Atlantic University –
West Palm Beach, FL
June 1999 President’s List High Honors
Associate of Science in Exercise Science
Orange County Community College – Middletown, NY
September 1992 – June 1994 President’s List High Honors
Ohio University – Pre-Med, 1995
Hobbies & Interests
Culinary Arts & Recipe Development Fitness & Wellness Photography & Graphic Design Digital Art Creation Food & Nutrition Advocacy
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