Executive Assistant Operations Manager

GENEVIEVE T. FRAZELLE

Franklin/Nashville, Tennessee

*****************@*****.***

PROFESSIONAL SUMMARY

Dynamic and results-oriented operations manager with extensive experience in business operations, marketing, branding, e-commerce, and media. Adept at managing teams, streamlining workflows, and implementing innovative solutions that enhance efficiency and drive growth. Proven expertise in digital marketing, influencer management, legal compliance, and customer engagement. A strong background in radio broadcasting, event hosting, and executive administration adds versatility and depth to leadership capabilities. PROFESSIONAL EXPERIENCE

TechMidas: Ad Masters, Nashville, TN

Operations Manager – Crafty Holiday Helper, Max Tax Incentives August 2022 – Present

• Right hand to the CEO, leading operations across four entities.

• Managed remote staff and multiple e-commerce platforms, including Shopify, WooCommerce, Amazon FBA, TikTok, and Meta.

• Oversaw complex order routing, fulfillment logistics, and product procurement for domestic and international markets.

• Executed Amazon FBA store management, inventory forecasting, and wholesale partnerships (Faire).

• Developed and executed marketing and branding strategies across digital, social, and email channels.

• Managed 100+ influencers through various platforms for brand campaigns.

• Supervised new and existing copyright and trademark registrations, product CPC testing/certifications, and IP infringement cases.

• Handled state tax nexus, sales/use tax reporting, monthly accounting reports, and corporate filings.

• Point of contact for ongoing confidential legal matters and compliance efforts.

• Led social content creation, copywriting, proofreading, and product packaging design/development.

• Coordinated customer service, sales inquiries, and issue resolution strategies.

• Researched and managed new product development opportunities, manufacturers, and freelance projects.

• Led operations for large-scale product assembly, overseeing 4M+ individual item pack- outs.

• Managed website developers for platform creation, maintenance, and UX enhancements.

• Conducted employee recruitment, onboarding, training, and HR documentation processing.

Midwest Communications, Nashville, TN

Morning Show Co-Host – Mix 92.9

August 2017 – January 2022

• Co-hosted and produced a high-profile daily morning show.

• Created and managed station blogs, podcasts, and advertising materials.

• Served as brand ambassador at corporate and charity events, engaging in public speaking.

• Developed and executed digital, print, and audio promotional campaigns.

• Hosted and planned station-sponsored events, including charity and community outreach. Hubbard Radio, Saint Louis, MO

Morning Show Co-Host – 106.5 The Arch

May 2014 – January 2017

• Hosted and produced engaging morning show content.

• Designed and executed advertising strategies for brand promotions.

• Represented the station at major client and charity events.

• Created and maintained digital, print, and on-air marketing materials.

• Developed and executed audience-targeted promotions and sponsorships. Dakota Transload & Specialized Blasting Services, Stanton, ND Executive Administrative Assistant

January 2014 – May 2014

• Performed invoicing, payroll, and accounts management for two companies.

• Maintained company handbooks and implemented drug testing policies.

• Assisted with HR, employee communication, vendor relations, and travel arrangements.

• Managed digital documentation, records, and corporate correspondence. Organic Valley / CROPP Cooperative, La Farge, WI

Executive Administrative Assistant to Director of Quality, Research & Development April 2012 – December 2013

• Conducted research and managed confidential projects for the Director.

• Assisted with crisis management planning and department-wide initiatives.

• Led the Communication Committee and Employee Recognition programs.

• Organized travel, training, budgeting, and vendor communications.

• Managed digital records for product development tracking and documentation. Mid-West Family Broadcasting, Springfield, IL

Business Manager / Traffic Director / On-Air Personality June 2010 – January 2012

• Supervised daily office operations, ensuring efficiency in financial and administrative tasks.

• Handled company payroll, invoicing, accounts payable/receivable, and collections.

• Led companywide transition to new traffic and billing software, providing staff training.

• Hosted a daily live morning show and performed public engagements.

• Coordinated public service events, promotions, and advertising efforts. Additional Roles:

• Morning Show Personality & PSA Director – Gillen Broadcasting, KISS 105.3 FM

• Morning & Afternoon Show Personality – Archway Broadcasting, 102.9 FM Y103

• Executive Administrative Assistant – Marquis Beverage Service SKILLS & EXPERTISE

• Business & Operations Management

• E-Commerce & Marketplace Oversight (Amazon FBA, Shopify, WooCommerce)

• Digital & Social Media Marketing

• Influencer & Brand Partnership Management

• Event Planning & Public Relations

• Website & UX Development

• Legal Compliance & Intellectual Property

• Customer Service & Sales Strategy

• Financial Management & Tax Compliance

• Employee Recruitment, Onboarding & HR

Technical Proficiency:

Shopify, WooCommerce, Amazon FBA, Meta Ads, TikTok Shop, WordPress, Google Suite, Microsoft Suite, QuickBooks, Adobe Photoshop, Slack, Canva, Hubstaff, Zoho, Shipstation, Pipedrive, Sprout Social, Klaviyo, Zapier, Wrike, and more. CERTIFICATIONS & RECOGNITION

• Missouri Broadcasters Association – Certificate of Merit (2015)

• Illinois Broadcasters Association – Broadcaster of the Year (2012)

• Organic Valley – Customer Service Award (2013)

• Public Notary – Wisconsin & Illinois

• Advanced Excel & Project Management Training

• Perspectives Training & Indispensable Assistant Training COMMUNITY & VOLUNTEER WORK

• Host for Nashville Fit Show, NPC Natural Titans Fitness Show, and Nashville Honey Bee Festival.

• Advocate for American Red Cross, Muscular Dystrophy Association, March of Dimes, American Cancer Society, Habitat for Humanity, and Second Harvest Food Bank. PERSONAL INTERESTS

Equestrian enthusiast and agility dog trainer. Owner of a MACH Agility Australian Shepherd trained in duck and sheep herding. Passionate about animal welfare, fitness, and community service.

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