Business Development Social Media
Resume:
Gayle Manculich
Pittsburgh, PA 15236
**********@*****.***
Gayle Abby Manculich
Marketing and Communications Manager L3Harris, Pittsburgh, PA 2003-May 2025 L3Harris designs and produces complex electro-optical and electro-mechanical systems, space avionics and communications equipment, fuzing technology and instrumentation for the commercial and defense markets. Strategic Communication & Branding
● Developed and presented division strategy and IRAD pitch, ensuring alignment with corporate vision and business objectives.
● Led execution of marketing and communications strategies, managing website updates, social media presence, press releases, advertisements, brochures, video content and data sheets.
● Created and implemented marketing communication plans for each product line to drive engagement and brand recognition.
● Built and developed the company's brand strategy for Defense Electronic sector products using market insights and business development feedback to position the brand effectively. Event & Public Relations Management
● Planned and executed trade shows and special events, overseeing publicity, promotions, advertising, direct mail, video production, CEROS interactive displays, signage and support materials.
● Managed publicity initiatives, including press releases, website content and product technical literature to enhance media coverage and brand awareness.
● Served as the primary liaison between Brashear, L3Harris corporate communications, and media partners, ensuring brand consistency and visibility.
● Developed relations with industry reporters which created interest in media stories. Leadership & Team Development
● Contributed to employee communications and morale programs, fostering a positive workplace culture and continuous improvement.
● Mentored and guided interns, supporting their professional development and industry readiness.
● Assisted with recruitment efforts, enhancing the company’s talent pipeline and workforce growth. Customer Engagement & Data Management
● Managed CRM software and customer inquiry databases, tracking business inquiries from identification to closure and ensuring seamless communication with management.
● Coordinated customer inquiries and support, gathering feedback to refine strategies and improve customer satisfaction.
Process Optimization & Performance Metrics
● Developed and analyzed marketing metrics to assess strategy effectiveness and optimize marketing efforts.
● Supported the Director of Business Development and Strategy in organizational initiatives and operational improvements.
Tour Guide and Lead Tour Guide Wigle Whiskey, Pittsburgh, PA 2016- Present Wigle Whiskey is an award-winning spirits company producing small-batch, craft whiskey with unique and distinctive flavor profiles.
Customer Experience & Hospitality
● Passionate about delivering exceptional customer service, ensuring each visitor’s experience is personal, memorable and enjoyable.
● Naturally outgoing and approachable, fostering a welcoming atmosphere for guests through engaging interactions.
● Well-spoken, polite, and articulate, effectively communicating brand stories and product knowledge. Tour Leadership & Public Speaking
● Lead informative, engaging and entertaining tours, bringing the history of whiskey in the region, distillery’s history and whiskey-making process to life.
● Utilize excellent verbal communication skills to educate guests while maintaining energy and enthusiasm.
● Encourage visitor engagement by answering questions, sharing insights, and creating an immersive experience.
● Deep subject matter knowledge and developed opportunities to enhance the tour content. Sales & Customer Engagement
● Proactively recommend products and assist visitors in the distillery shop, driving sales and enhancing the guest experience and creating brand loyalty.
● Promote brand loyalty by ensuring guests leave as enthusiastic advocates of the distillery and its products.
● Collaborate with team members to enhance overall customer experience, ensuring seamless operations and visitor satisfaction.
Whiskey Knowledge & Brand Representation
● Passionate about or eager to learn about distilled spirits and whiskey, continuously expanding product knowledge.
● Serve as a knowledgeable and enthusiastic brand ambassador, representing the pioneering spirit of the distillery. Professionalism & Reliability
● Maintain a professional, friendly and polished demeanor when interacting with guests of all backgrounds.
● Ensure punctuality and reliability.
Training & Leadership
● Recently promoted to lead tour guide.
● Trains and mentors new tour guides.
● Actively works to improve the tour and increase sales.
● Promote turnover from tour to bar or restaurant to drive site revenue. Marketing Manager US Investigations Services, Inc. Grove City, PA 2001-2003 US Investigations Services is the leading provider of pre-employment investigation services in America. Customers ranging from Fortune 500 companies to The White House and Pentagon, and more than a hundred Federal agencies. Corporate Events Manager FreeMarkets, Inc. Pittsburgh, PA 1998-2001 FreeMarkets is the leading global provider of enterprise sourcing software and services. Product Manager Dormont Manufacturing Company, Export, PA 1997-1998 Dormont Manufacturing is the inventor and largest manufacturer of flexible stainless steel gas appliance connectors. Marketing Specialist Nets Inc., Pittsburgh, PA 1996-1997 Senior Events Manager Junior Achievement of Southwest PA, Pittsburgh, PA 1992-1996 Assistant Marketing Coordinator & Office Manager The H.C. Nutting Company, Blacklick, OH 1991-1992 Assistant Marketing Services Coordinator & Receptionist ERM-Midwest, Columbus, OH 1991-1991 Account Executive & Circulation Manager Tebay Enterprises/Scarlet & Gray Illustrated, Dublin, OH 1989-1990 Educational History
1998 — 1999 Indiana University of Pennsylvania Indiana, PA - Master of Business Administration G.P.A. 3.88 1986 — 1990 Otterbein College, Westerville, OH - Bachelor of Arts G.P.A. 3.59 Cum Laude with Honors Certified L3 Green Belt
Executive Leadership Camp – Mark McGuire – Kenora, Canada Volunteer Activities
West Jefferson Hills Foundation for Education - Board Treasurer 2019-2025 PITTCON - The world's largest annual conference and exposition devoted to laboratory science. Publicity and Press Room Volunteer 2002-2008
PHCPC – Elder, Deacon, Children’s Ministry Leadership Team, SEEK leader, MSXOver leader, Sunday School teacher 2006-present
TJ Youth Cheer – Board Member 2015-2018
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