Marketing Manager Business Development

ZAY ZAY TUN LWIN

**, ****** **, *** *, Arcadia, CA 91006 / +1-415-***-**** ********@*****.***

PROFESSIONAL SUMMARY

Results-driven Senior Marketing Manager and Employment Counsellor with over 17 years of experience in recruitment, workforce management, and agency operations. Adept at strategic marketing, team leadership, and client relations within the employment agency sector. Strong background in business administration, IT, and human resources, with exceptional communication, negotiation, and organizational skills. Currently pursuing a Doctor of Business Administration (DBA) with a concentration in IT to further enhance expertise in business and technology integration.

KEY SKILLS & STRENGTHS

Recruitment & Workforce Management – Extensive experience in hiring, training, and deploying domestic and foreign workers.

Marketing & Business Development – Proven ability to expand agency reach and drive revenue growth.

Client Relations & Negotiation – Strong interpersonal and conflict-resolution skills.

Regulatory Compliance – Knowledge of Singaporean employment laws and licensing.

Multilingual Proficiency – Fluent in English, Myanmar, and Basic Japanese.

IT & Administrative Skills – Proficient in MS Office, recruitment software, and data management.

Leadership & Team Management – Adept at leading teams and optimizing workflows.

PROFESSIONAL EXPERIENCE

Director (Via Online Management)

Emerald Zay in USA, Myanmar Education Consultant Company Limited 2023 – Present

49A Moe Sandar Street, Ka Mar Yutt Township, Yangon, Myanmar

Key Responsibilities & Achievements:

Strategic Leadership & Business Development

Spearhead company vision, growth strategies, and operational excellence in education consultancy.

Expand market reach by forging partnerships with international universities, training centers, and government bodies.

Oversee financial planning, budgeting, and revenue growth, ensuring sustainable business performance.

Educational Consultancy & Student Services

Lead student recruitment, career counseling, and overseas education placement (e.g., scholarships, visas, admissions).

Develop customized education pathways for students targeting the U.S., UK, Singapore, and Japan.

Ensure compliance with Myanmar and international education regulations.

Team Management & Training

Direct a high-performing team of consultants, trainers, and administrative staff.

Implement staff training programs to enhance service quality and industry knowledge.

Marketing & Stakeholder Engagement

Drive brand visibility through digital marketing, education fairs, and institutional collaborations.

Represent the company at international education conferences and networking events.

Technology & Process Optimization

Integrate CRM systems and digital tools to streamline student applications and client management.

Pioneer online counseling platforms to improve accessibility for remote students.

Senior Marketing Manager

Nanyang Maids Agency, Singapore (Lic No: 19C9817 / 13C9100) Feb 2021 – Dec 2022

*3151 Commonwealth Ave West, #01-25 Grantral Mall, Singapore 129581* $8,200/month

Key Achievements & Responsibilities:

Strategic Marketing & Brand Growth

Led data-driven marketing campaigns to increase agency visibility, resulting in a 35% boost in client inquiries (2021–2022).

Developed targeted digital strategies (SEO, social media, Google Ads) to attract employers seeking domestic workers.

Client Acquisition & Market Expansion

Cultivated high-value partnerships with Singaporean households, expat communities, and relocation agencies.

Redesigned client onboarding processes, improving satisfaction ratings by 30% through personalized service.

Compliance & Industry Leadership

Ensured 100% adherence to Singapore MOM regulations for foreign domestic worker (FDW) recruitment.

Trained 200+ foreign workers on updated employment laws (e.g., FDW levy, insurance requirements).

Operational Efficiency

Implemented CRM tools to track client preferences, reducing placement time by 15%.

Launched multilingual marketing materials (English, Burmese, Indonesian) to engage diverse stakeholders.

Senior Employment Counsellor & Marketing Manager

Success Manpower Employment Agency, Singapore (Lic 04C4554) /*Aug 2008 – Feb 2021*

* 520 Sims Avenue #01-02 Singapore 387580 $6,800/month

Key Responsibilities & Achievements:

Recruitment & Workforce Placement

Led end-to-end recruitment processes for domestic and foreign workers, including sourcing, screening, interviewing, and placement.

Developed strategic hiring pipelines to meet client demands efficiently.

Client & Stakeholder Management

Conducted client consultations to assess staffing needs and provide tailored workforce solutions.

Negotiated employment contracts, ensuring compliance with Singaporean labor laws and agency policies.

Training & Operational Excellence

Designed and implemented training programs for new hires, improving team productivity.

Optimized recruitment workflows, reducing processing time by 20%.

Marketing & Business Growth

Spearheaded marketing initiatives to expand the agency’s client base.

Built long-term relationships with employers and unskill worker networks.

Employment Counsellor & Secretary

Success Manpower Employment Agency, Yangon, Myanmar *2004 - 2008* S500−S500−S800/month

Key Responsibilities & Achievements:

Recruitment Operations

Conducted candidate screenings and interviews for domestic and industrial worker placements

Managed end-to-end recruitment processes from job matching to final placement

Maintained a database of 500+ candidates with detailed skills assessments

Client & Administrative Support

Served as primary liaison between employers and job seekers

Prepared employment contracts and processed work permit documentation

Handled office correspondence, scheduling, and record-keeping

Compliance & Process Improvement

Ensured adherence to Myanmar labor regulations for overseas employment

Streamlined filing system, reducing document retrieval time by 40%

Assisted in developing standardized recruitment protocols still in use today

Skills Developed:

Recruitment fundamentals Cross-cultural communication Labor law compliance

Multitasking in fast-paced environment Bilingual documentation (English/Myanmar)

EDUCATION

Doctor of Business Administration (DBA) – Information Technology (In Progress)

International American University F1 Visa Status ( GPA 4)

Master of Business Administration (MBA)

Cardiff Metropolitan University, UK Jul 2019 – Nov 2020 ( With distictions)

Bachelor of Science (B.Sc.) – Chemistry

University of Yangon, Myanmar *2000 – 2004* (GPA 4)

Master of Computer Science ( Computer University in Pathein)

Computer University of Pathein, Myanmar *2008 – 2009* ( Roll No.1 )

Diploma in Computer Science (Computer Technology)

Computer University of Yangon, Myanmar *2007 – 2008*

Certifications:

Certificate of Employment Intermediaries (CEI) – Singapore (2013)

FDWI Certificate (Foreign Domestic Worker Insurance) – Singapore College of Insurance (2017)

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