Digital Marketing Inventory Management
Resume:
Stefan Schellhas
513-***-**** ********@*****.*** https://www.linkedin.com/in/stefan-schellhas-2b78353 5553 Bayberry Drive, Cincinnati, Ohio 45242
Professional Summary
Results-driven operations leader with experience in managing diverse business units. Expertise in change management, digital marketing, market dynamics analysis, P&L and strategic revenue strategy. Adept at optimizing profitability, streamlining operations, and data-driven decision-making. Proven ability to develop teams, position brands, generate leads, and foster strong client relationships.
Core Competencies
● Change Management
● Data Targeting, Marketing Tech & Consumer Insights Analysis
● P&L Management & Profitability
● Sales Strategy
● Market Dynamics Analysis / Inventory Management
● Digital Product GTM Launch and SaaS
● Top Funnel Branding & Bottom Funnel Lead Generation
● Client Content Development & Creative Strategy
● Sports Marketing & Sponsorship
● Negotiation & Crisis Management
● Recruitment & Talent Development
Professional Experience
SINCLAIR INC. - Cincinnati - Aug 2005 - Feb 2025
Sinclair INC - VP-General Manager - Local 12 News / Star 64 / CW Cincinnati - local12.com, Cincinnati Refined, Jun 2023 - Feb 2025
● Led the departments of News, Sales, Engineering, Creative Services & Commercial Production, which consisted of 175 employees.
● Managed $46,000,000 P&L and optimized revenue streams to drive profitability.
● Developed Agency Saas relationships
● Strengthened client relationships through content creation and product placement.
● Improved Social Media News strategy using data-driven decision-making
● Created new partnerships for the purpose of News promotion and GTM revenue opportunities
● Worked with over 80 non-profit organizations to support the community Sinclair INC - Station Manager - Local 12 News / Star 64 / CWi, Cincinnati Refined Aug 2020 - Jun 2023
● Led NFL and NCAA sales in all of Sinclair’s 86 markets. Top Super Bowl sales in 2016, 2019, 2021 and 2024.
● Led multiple business units, ensuring seamless collaboration and alignment with company objectives. Those units were Sales, Traffic, Digital Sales, Commercial Production and Cincinnati Refined.
● GTM launch for digital news magazine that became one of Cincinnati’s largest lifestyle sites and television program
● Developed GTM for MarTech solutions, focusing in data from Google, Amazon, Equifax, Transunion and many others.
● Led company in enterprise SaaS revenue.
● Strengthened client relationships through innovative content creation, sponsorship sales, digital sales and negotiation tactics.
Sinclair INC - Director of Sales - Local12 / Star 64 / CW Cincinnati Jan 2020 - Aug 2020
● Commercial Inventory Management for three TV stations
● Developed and executed strategic marketing campaigns integrating digital, traditional, and MarTech solutions.
● Strengthened client relationships through innovative content creation and digital media. CIRCLE CITY BROADCASTING Indianapolis,
Director of Sales - WISH-TV & WNDY-TV - Oct 2019 - Dec 2019
● Commercial Inventory Management for three TV stations
● Developed and executed strategic marketing campaigns
● Redesigned/retooled sales department.
SINCLAIR INC. Cincinnati - Aug 2005 - Oct 2019
Sinclair INC - Director of Sales - Local12 / Star 64 / CW - Aug 2013 - Oct 2019
● Commercial Inventory Management for three TV stations
● Led company in O&O digital ad sales
Sinclair INC - General Sales Manager Star-64 / CW - Apr 2013 - Aug 2013
● Commercial Inventory Management for three TV stations
● Developed and executed strategic marketing campaigns integrating digital, traditional, and MarTech solutions.
● Strengthened client relationships through innovative content creation, sponsorship sales, digital sales and negotiation tactics.
● Recruited and developed high-performing teams to drive business growth. Sinclair INC - General Sales Manager WSTR STAR-64 - Aug 2005 - Aug 2013
● Commercial Inventory Management and GTM digital product launches
● Successfully launched SEM/PPC division
● Recruited and developed high-performing teams to drive business growth. Sinclair INC - Local Sales Manager WSTR Star 64 - Aug 2005 - Nov 2008
● Managed sales team
● Recruited and developed high-performing teams to drive business growth. CBS RADIO - Cincinnati - Feb 1997 - June 2005
CBS Radio -General Sales Manager WGRR FM - Feb 2002 to May 2005
● Commercial Inventory Management
● Managed sales team
CBS Radio -Marketing Specialist - Feb 1997 - Jan 2002
● Sold broadcast radio (outside sales)
● Serviced client account list & developed new business accounts Education
Xavier University, Cincinnati, BA Communications 1996 Certifications & Training
Google Analytics
Dale Carnegie Leadership Certification
References available upon request.
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