Graphic Design, Packaging Design, Social Media, Marketing, Content

Amanda Smith

Graphic Designer

Experience

Graphic Designer, Berry Jewelry

NYC / Summer 2024 – Present

Design jewelry packaging, carding, and hair accessories for clients including Nordstrom Rack, Free People, Anthropologie, Altar’d State, Ross, Kohl’s, Loft, and Dick’s Sporting Goods • Collaborate with product development team to meet deadlines from concept through production • Work with sales team to develop products within budget guidelines • Communicate with overseas suppliers and factories • Produce packaging dielines with specifications and dimensions for manufacturing • Create CADs of new hair accessories and jewelry for each season/ holiday • Design seamless repeating patterns • Assemble packaging prototypes Graphic Designer (Freelance), Lavender Farm Wellness Nantucket MA, Remote / Summer 2023 – Present

Design print and digital branding materials • Design product labels • Design digital advertisements • Create, plan, and post content on Instagram • Redesign website Director of Graphic Design and Merchandise, MACmomorganizing Madison NJ / Winter 2020 – Present

Design branding system for woman-owned professional organizing business • Design and illustrate logo system on Procreate and Adobe Illustrator • Create and order branding / advertising materials and merchandise • Create and plan social media content (Instagram and TikTok) • Create and manage website Creative Director / Founder & CEO, Sust House

Summer 2022 – Present

Design branding system for sustainable fashion startup • Conceptualize and design magazines • Participate in pitch competitions • Create and manage website • Source products and organize inventory • Plan photoshoots • Create and manage social media platforms and content (Instagram and TikTok) • Plan pop-up / launch events Graphic Designer (Freelance) / Former Graphic Design Head Intern, Clean Cut TV Syracuse NY, London UK, Remote / Summer 2022 – Present Design branding system for sustainable fashion channel • Conduct interviews and film in London • Meet with and supervise interns in planning and creating social media content • Create social media templates and content (Instagram and TikTok) Graphic Design Intern, Fingerpaint

Cedar Knolls NJ / Summer 2022

Conceptualized and created project mood boards • Designed PDF documents on Adobe InDesign • Designed presentations on Microsoft PowerPoint • Designed branding system, redesigned site map, prototyped website, created social media assets, and designed presentation for Community Hope Intern Project Freelance Graphic Designer and Content Creator, Self-Employed Remote / Winter 2020 – Present

Awards and Competitions

• GDUSA American Graphic Design Award (2023)

• ACC InVenture Prize - The Elite Eight (2023)

• Hult Prize at Syracuse University - Competitor (2023)

• NY Business Plan Competition - 3rd Place in Media, Art, and Entertainment (2022)

• Graphis New Talent - Honorable Mention (2021)

Education

S.I. Newhouse School of Public

Communications, Syracuse University

BS in Graphic Design May 2023

Minor: Information Technology, Design,

and Startups

Renée Crown University Honors

Program

Summa Cum Laude

Cumulative GPA 3.9

Activities

• University Girl Magazine

Graphic Design Co-Director

• Equal Time Magazine

Creative Director

• Cuse Blockchain

Director of Marketing

• Delta Delta Delta Sorority

Omicron Chapter

• The NewsHouse

Writer and Illustrator

• SU Men’s Basketball Media

Illustrator

• The Daily Orange

Print Designer

• Pixels and Print

Student Leader

• The Boys and Girls Club

Volunteer

• Newhouse Peer Adviser and

SU Health Ambassador

Skills

Adobe Illustrator, InDesign, Photoshop,

XD, After Effects

Microsoft Word, Powerpoint

Instagram, Snapchat, TikTok, Twitter,

Facebook, YouTube

HTML, CSS, and JavaScript

Squarespace, Canva, Slack, Figma,

Procreate, Polycam

Brooklyn, NY 11206

973-***-****

******.***********@*****.***

linkedin.com/in/smith-amanda

amandasmithdesign.com

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