Copy Editing User Experience

Chipo Masara

Clermont, FL***** 407-***-**** ********@*****.***

Professional Summary

Dynamic communications professional with 10+ years of experience in communications, journalism, UX writing and copy editing. Proven expertise in creating user-centered content that drives audience engagement and enhanced user experience across digital platforms.

Skills

Prompt writing

User-centered content design

Information architecture

Usability testing and research

A/B testing and optimization

Collaboration with cross-functional teams

Proficiency in content management systems (WordPress, Drupal, etc).

Familiar with design and prototyping tools like Sketch, Figma, and Adobe XD.

Knowledgeable in analytics tools such as Google Analytics and Hotjar.

Understanding of SEO principles and best practices.

Strong attention to detail and editing skills.

RELEVANT WORK HISTORY

UX Writer, 11/2019 - Current

Flame Lily Events & Rentals – Remote

Developed and executed user-centric content strategies for company’s digital platforms, ensuring all content was aligned with user needs and company’s event planning and rental services.

Collaborated closely with UX designers, product managers and event coordinators to craft clear and engaging microcopy.

Conducted user research and testing sessions to collect valuable insights and feedback to inform the creation of content guidelines and style manuals.

Leveraged design tools such as Figma and Adobe Creative Suite to create visual content and presentations.

Successfully spearheaded a project to revamp website on-boarding process for new customers, leading to 30% increase in engagement and bookings within first six months.

Streamlined the content creation workflow by implementing a standardized framework, resulting in 25% reduction in content production time.

Received positive feedback from both clients and team members for the clarity, effectiveness, and user-friendliness of the content developed for various event planning services.

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Communications Officer, 01/2015 - 07/2018

CNRG – Harare

Managed crisis communications, effectively mitigating potential reputational damage.

Conducted thorough market research to inform strategic communication decisions aligned with organizational goals.

Streamlined internal communication processes for improved information dissemination and employee engagement.

Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights.

Optimized internal communications by introducing an intranet system that fostered collaboration among employees.

Reporter & Proofreader, 01/2008 - 12/2014

Alpha Media Holdings – Harare

Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.

Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.

Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.

Addressed sensitive topics professionally while adhering to ethical standards.

Education

oMaster of Business Administration – Purdue University Global – West Lafayette, IN

oBachelor of Arts in English and Communication – Solusi University – Bulawayo, Zimbabwe

References

Thalenta Kole Ncube—Flame Lily Events & Rental CEO – ******@*******.***

Farai Maguwu – CNRG Director –*******@*****.***

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