Project Manager Sales

Alfredo Ayala

Phone Number: 954-***-****

Email: ***********@*****.***

A dedicated and experienced professional with a diverse background in various managerial roles such as account representative, business development manager, engineering manager, export sales manager, logistics manager, marketing manager, project manager, purchasing manager, sales manager, and sales operations manager. With expertise in business planning, business strategy, construction, contract negotiation, energy, forecasting, heavy equipment, international trade, negotiation, and strategic planning, they are well-equipped to excel in industries such as engineering, logistics, marketing, project management, and sales. With a degree in Construction Engineering Technologies and experience working in the machinery manufacturing industry. Based on their experience and skills, would be interested in job titles such as Business Development Manager, Project Manager, Sales Operations Manager, or Logistics Manager in industries such as engineering, construction, or machinery manufacturing. Possess strong skills in business planning, strategic planning, and negotiation, making a valuable asset in any organization.

PROFESSIONAL EXPERIENCE

My Own Business - Independent

June 2023 to Present.

Spearheaded the commercialization and sales of Used Equipment CATERPILLAR-JOHN DEERE-CASE-KOMATSU-GROVE products across National and Foreigner Broker Accounts, driving revenue growth and expanding market share. Conducted comprehensive market analysis and competitive benchmarking to identify new opportunities and enhance product positioning. Provided expert guidance and technical support to clients, addressing complex queries and facilitating optimal product integration and performance. Offering marketing and export of equipment, including inland and ocean freight with FOB, FAS, CIF terms for the Latin American, Mexico, Caribbean and Asian markets.

MICHIGAN CAT / MACALLISTER CAT– CATERPILLAR AUTHORIZED DEALER.

January 2010 to June 2023.

HEAVY EQUIPMENT ACCOUNT REPRESENTATIVE.

Leading for the Commercialization and Marketing of CATERPILLAR Equipment Products for AZ, CA, FL, NM, TX; Mexico, Central and South America, Asia and Pacific markets with an average annually sales of more than US$8.5 MM in sales. Managing End Users and Brokers from those markets. Expanding the company Client Portfolio by more than 80% in the first two years. Achieved an increase of 150% in sales with new markets exporting Heavy Construction Equipment, Marine Engines (MAK), CAT Marine Engines and Power Generation to Asia and Latin America. Expanded the social media communications skills, integrating WhatsApp, FB and WeChat with marketing plans, reducing advertising costs by 30%.

BRIGGS EQUIPMENT – CASE AUTHORIZED DEALER.

July 2004 to December 2009

RENTAL MANAGER. REPORTING TO BRANCH MANAGER.

Leading the CASE Rental for South Florida. Responsible for inventory of more than 190 CASE heavy equipment units. Since taking over as Rental Manager, the Department has had an increase of 250% in rental sales over the previous management, in the first four months. Slashed rental repairs by as much as 25% in the same period, while ensuring the continuation and enhances of services.

A-1 MACHINERY, CORP. (TEREX AUTHORIZED DEALER, CATERPILLAR, JOHN DEERE, P&H, KOMATSU, GROVE, USED EQUIPMENT DIST. CHANNEL).

August 2003 to July 2004

SALES MANAGER. REPORTING TO PRESIDENT

Leading for the Commercialization and Marketing of TEREX new equipment, CATERPILLAR-JOHN DEERE-P&H-KOMATSU-GROVE products; fortifying the Customer Supports structures establishing a new Strategic Marketing Plan for Export.

Developed the Sales Department, Parts Department and Rental Fleet Department with the inclusion of systematic tools such as Internet and a paperless environment. Structuring strategic alliances between customers and the organization. Responsible for BID projects.

VENEQUIP CAT – CATERPILLAR AUTHORIZED DEALER

September 1991 – September 2003

CONSTRUCTION SALES MANAGER. REPORTING TO MARKETING AND SALES DIRECTOR.

Leading the Construction Division totaling 28 people, which represent 8% of VENEQUIP s employee platform. Responsible for: a) attending equipment, parts and service needs to actual construction, aggregate/cement, forest, and agriculture customers; b) Structuring and executing a comprehensive and strategic marketing plan to support $US22 MM of sales forecast of equipment for 1998; c) executing and reviewing sales plan on a quarterly basis. As of the 1998 second quarter results, an increase of US$8 MM in sales was obtained with respect to the same period in 1997. Support to the Industrial Oil and Petroleum Market with Marine Engines and Power Generation. Other intangible achievements have been obtained mainly due to strategic alliances and customer support agreements, team building, leadership, and proper guidance of management team under my supervision.

G.C.H. INGENIEROS, S.C. November 1985 - March 1991

INSPECTOR ENGINEER. REPORT TO GENERAL MANAGER.

Managing the Caracas, Venezuela Subway/Metro system. Inspection of four (4) practices: Chemist Consolidation; Tunnels Department; Station Structures; Public Services Reconstruction. La Paz - El Silencio line.

In charge of civil construction designs with the use of geotextiles. Supervising the construction of civil projects, projects follow up, quality assurance of projects to achieve customer satisfaction. Responsible for all activities related to sales cycle of company services: Prospect identification; Marketing research and analysis, Marketing plan, Proposal’s development and follow up.

EDUCATION

Civil Engineer, 1986

Metropolitana University - Caracas, Venezuela.

Skills

Business Management; Sales and Customer Service; Sales Force - CRM; Proficient in Microsoft Office Programs; Contract Negotiation; Leadership and Team Management; Financial Management and Budgeting; Project Management; Multitasking and Time Management; Social Media Marketing and Promotion; Negotiation and Conflict Resolution.

Fluent in Spanish/English/Portuguese

LATES COURSES / SEMINARS

CATERPILLAR Maximizing Performance Program:

- DDI- June 19, 2017

CATERPILLAR PRO 2000 Program:

- Track Type Tractors

Piracicaba, Brazil. May 14, 1999

- Backhoe Loaders

Clayton, North Carolina. August 8, 1999

- Excavators

Tinaja Hills, Arizona. November 10, 1999

Management Development Program. IESA. Valencia, Venezuela, July 1997.

Organizational Changes at Maximum Speed, Caterpillar Inc. Valencia, Venezuela, January 1997.

Excavator Institute of Technology, Caterpillar Worldwide. Arthur Andersen. St. Charles, Illinois.

October 1996.

Machine Application and Performance Seminar, Caterpillar Inc. Bogotá, Colombia. August 1996

Machine Application and Performance Seminar, Caterpillar Americas Co. Santiago, Chile. April 1996.

Customer Program, Caterpillar Americas Co., Peoria, Illinois. February 17, 1995

Paving Products Seminar. Tinaja Hills, Arizona. February 11, 1994

Caterpillar Quarry Products, Caterpillar Americas Co., Valencia, Venezuela, October 26, 1993

Machine Application and Performance Seminar, Caterpillar Americas Co. Santiago, Chile. April 1993.

300 Series Excavators, Caterpillar Americas Co., Paipa, Colombia. March 15, 1993

Barber Greene-Caterpillar Operators School No.3. De Kalb, Illinois. March 3, 1992

PUBLICATION / HONORS

Corrección de un deslizamiento mediante un terraplén reforzado con geotextil. IFS-TC10.

Caracas. October 1986. Presented with honors on the XI Venezuelan Engineering and Architecture Congress.

Member of The Venezuelan Society of Engineers. No.58.742.

Member of The Venezuelan Society of Soil Mechanic and Foundation Engineering.

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