Marketing Strategist

Mike Paine

**** *** *****, **********, ** *****

Phone: 504-***-**** Email: **********@*****.***

Objective

Highly motivated marketing creative leader with a passion for infusing brand personality into growth strategies. I leverage audience insights and creative storytelling to build engaged communities that drive business success and foster a positive company culture. Experience

DirectMail.io Chief Marketing Officer Mandeville, LA August 2008 – August 2023 DirectMail.io is a marketing software company that I helped start and has been featured in Entrepreneur Magazine and The Profit. As a startup company I have worn many hats over the years, with my priority focus on creating new business opportunities through marketing, social media, content writing, website management while overseeing all consumer related marketing for our clients. Sales360 Chief Marketing Officer New Orleans, LA June 2005 – August 2008 Sales360 grew to be the largest provider of automotive staffed events in 2006, grossing over 50 million in revenue. My role as CMO included developing business to business marketing strategies as well as conceptualizing the marketing strategies used for business to consumers for the events. I created promotional, training and motivational videos and established a core brand. The Moran Group Art Director Baton Rouge, LA May 2001 – June 2005 The Moran Group is a full-service advertising agency focused on the automotive industry. Their clients included several regional groups, large automotive groups, and several local dealerships. With Moran I had the opportunity to manage the print and social media and production for a print department servicing over $1 million/month in billing. I worked directly with clients, and with the video production teams to create strategies, design, content, and participated on many on-location video shoots. The Montalbano Group Print Department Manager New Orleans, LA May 1996 – November 2000 At Montalbano I had the opportunity to build a print department from scratch. Prior to my arrival all media buys were manually done by hand and all creative design was outsourced. I was able to organize and create a new self-sustaining department where all production and media buying was produced internally allowing the department to increase revenue and grow over 500% in revenue before my departure.

Education

Louisiana State University, Baton Rouge, LA

Bachelor of Arts - Mass Communications

2

Leadership Involvement

Sigma Chi – Gamma Iota Class of 1991

Cedarwood School Chair for Silent Auction Event 2011, 2012, 2013 Cedarwood Foundation Board of Directors January 2012 – January 2015 Pelican Park Baseball Advisory Board November 2012 – October 2014 Skills

Team Leadership, Content Writing, Design, Marketing & Branding Consulting, Marketing Analytics, Marketing Strategist (Google Ads, Meta, Digital Media, Direct Mail, Radio, TV), Data Guru, Sales Processes & Workflows, Nice Guy.

I’m proficient in the following programs: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premier, Microsoft Office, HubSpot, Salesforce CRM, Meta, Google Ads, Google Analytics (GA4), and much more. There isn’t a software program that I can’t master if given the time. I also have a core understanding of CSS, HTML and many coding languages.