Social Media Digital Marketing

Digital Marketing Specialist – Freelance

**** – present

Keyword research, content optimisation, content management, page speed optimisation

Copywriting

Video shoot

Video editing

Photo shoot/editing

ATL and BTL implementations

Experience with search campaigns, manual building

Set up Google Merchant for different clients

Detailed understanding of PMAX and remarketing

Detailed understanding of GA

Social media graphics and content creation

Social media analytics

Data analysis

On page and off page SEO for sites in Wordpress, Shopify, Joomla, Magento and Big Commerce.

Identify link building opportunities

Email Marketing through brevo and mailchimp

CRM management

B2B Marketing

Liaising with social media influencers

Back-end website changes and coding as required

Problem solving for SEO

Google AD analysis, setup and management

Meta AD analysis, setup and management

A/B Testing

Social media management

Create reports using webmaster tools and GT matrix, competitor analysis

Create recommendations to improve page ranking for each client

Gruden Group - SEO, Content and Design Specialist

2010 – 2018

Website Management

Competitor analysis

Content analysis and content strategy creation

Identifying link building opportunities

SEO administration, updating keywords and identifying opportunities

Content Creation and Management

Provide ROI reports

Salmat – SEO/Content Manager

2005 - 2010

Identifying link building opportunities

SEO administration, posting keywords and identifying opportunities

Content creation and management

Provide ROI reports

SEO administration, updating keywords and identifying opportunities

Content Creation and Management

Provide updates to client and senior management

E Education N

Bachelor of Engineering

Master of Management

Vikas Varier

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