Product Designer Computer Science

SAMIYAH ARSHI

Human-Computer Interaction Graduate Product Designer UX/UI Specialist Systems Thinker 3+ Years of Experience

************@*****.*** 623-***-**** LinkedIn Portfolio EDUCATION

Master of Science in Human-Computer Interaction 4.02/4.00 GPA Arizona State University, Tempe, AZ

Bachelor of Engineering in Computer Science and Engineering 3.80/4.00 GPA Osmania University, Hyderabad, Telangana

WORK EXPERIENCE

ASU Gammage Website Redesign – UX Fellowship

Arizona State University August 2023 - January 2024

● Defined product scope with stakeholders and translated research into mobile-first, responsive UI.

● Created wireframes, high-fidelity UI, and componentized design systems in Figma to support site scalability.

● Increased task success by 13% through simplification of content structure and interaction patterns.

● Built a reusable Figma component library and enforced brand and visual consistency across web and email touchpoints.

● Collaborated with marketing, IT, and dev teams to ensure pixel-perfect execution and WCAG compliance. Product Designer

Verzeo (EdTech SaaS Platform Enterprise)July 2022 - May 2023

● Designed learning dashboards, analytics tools, and admin flows that increased user satisfaction and retention.

● Owned visual hierarchy, interaction models, and prototyping in Figma; contributed to a shared design system.

● Conducted iterative usability testing and helped shape roadmap with PMs through data and feedback loops.

● Synthesized research, competitive analysis, and usage data to influence UX priorities and iterative improvements.

● Implemented a 17% improvement in feature adoption, clearer navigation paths, and reusable branded templates. UI Designer

ProDigit (B2C and Enterprise Web Projects for Clients)January 2021- June 2022

● Delivered end-to-end flows, visual UI, and motion specs across platforms in real estate, healthcare, and services.

● Led client-facing design reviews and collaborated directly with engineers to maintain interaction fidelity.

● Developed modular component libraries and standardized design tokens, reducing redesign effort by 60%.

● Led design strategy for content structure and UI layouts, increasing average session duration by 40%. PROJECTS

PrepChef - Meal Prep Recommendation App

UI/UX Design, UX Research, Usability Testing, Interaction Design, Information Architecture, Product Management, Content Strategy

● Designed a user flow that reduced decision fatigue and boosted task completion by 35% through clear hierarchy and progressive disclosure.

● Designed marketing visuals, icons, and UI components for a sustainability-focused food planning app.

● Redesign led to 35% higher task completion and increased trust ratings in post-session surveys.

● Conducted contextual research, journey mapping, and usability testing to identify decision fatigue pain points.

● Final concept received 100% positive usability feedback with improved planning efficiency and app clarity. WaterBot – Chatbot for Water Conservation

UX Research, Usability Testing, Prototype Design

● Ran 9 usability tests using think-aloud and interview protocols, identifying key UX flaws.

● Designed a conversational interface addressing behavioral nudges; increased flow completion by 35% through usability improvements and tone refinement.

● Identified key interaction pain points and implemented solutions for clarity, trust, and engagement.

● Designed interface and educational graphics to support user engagement in an environmental awareness campaign. TECHNICAL SKILLS

UX/UI Design: Figma, Adobe XD, Wireframing, Prototyping, Interaction Design, Conversion-Optimized Flows Visual & Brand Design: Adobe Illustrator, Photoshop, InDesign, PowerPoint, Word Templates, Typography Web & Email: WordPress, Elementor, HTML/CSS (basic), HubSpot (familiar), Responsive Design Collateral: Print Production, Social Media Graphics, Banners, Landing Pages, Email Campaign Assets Collaboration: Agile Workflows, Developer Handoff, Stakeholder Reviews, Fast Iteration CERTIFICATIONS

● Google UX Design Professional Certificate

● Figma UI/UX Design Advanced

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